Phoenix - Your AI AssistantConversion Optimization Projects
Looking for freelance Conversion Optimization jobs and project work? PeoplePerHour has you covered.
Digital Marketing Partner for Our Start-up
i-Thrive Well-Being is seeking an experienced UK-based digital marketing and growth partner to work alongside us in a practical, iterative support model. As a growing start-up brand, part of the challenge is building awareness that i-Thrive exists, particularly within our local catchment and among clearly defined audiences. At the same time, the business must generate enquiries, qualified leads, and—critically—confirmed bookings to support sustainable growth. Rather than a linear “audit → wait → implement” approach, this engagement blends fact-based performance review, rapid implementation of clear quick wins, and concurrent strategy development across paid advertising, organic social media, lead generation, and local SEO. This is a hands-on collaboration, not a reporting-only exercise. ________________________________________ Commercial Principle (Important) Paid Digital Advertising = ROI in Bookings For paid digital advertising, the primary and non-negotiable output is return on investment in bookings. Brand awareness, traffic, and lead volume are supporting indicators, but paid media success is judged on cost per booking, booking volume, and revenue impact, not impressions or clicks alone. ________________________________________ How We Expect the Engagement to Work From the outset, the partner will be expected to: • Rapidly assess current performance across paid ads, organic social, website, and local search • Implement immediate improvements to enquiry, lead, and booking flow • Improve clarity of messaging so audiences understand who we are, what we do, and who we are for • Refine targeting, structure, and creative based on observed response • Build a clear growth strategy informed by what actually converts This mirrors how i-Thrive works with its own clients: measure → interpret → act → review ________________________________________ About i-Thrive i-Thrive Well-Being is a UK-based health, wellbeing, and performance business combining evidence-led diagnostics with structured coaching and behaviour change. We work across four domains: • Healthspan, longevity & metabolic health • Sports performance & endurance • Menopause & midlife health • Executive & workplace performance Our approach is underpinned by a proprietary 5-Dimensional Model of Thriving (movement, nutrition, sleep, psychological wellbeing, purpose & lifestyle). We operate between healthcare and wellness in a high-trust, evidence-based space. ________________________________________ What We Do Diagnostics & Measurement DEXA body composition and bone health, VO₂ max, RMR, lactate testing, metabolic and performance profiling — used to inform decisions, not just generate reports. Coaching & Application One-to-one coaching and structured programmes across longevity, menopause, sports performance, and executive performance. Marketing must attract clients who value measured insight and coached behaviour change, not quick fixes. ________________________________________ Physical Presence We operate from a physical testing and consultation facility in Surrey, serving Surrey, Hampshire, Berkshire, and West Sussex. Local visibility, Google “near me” searches, and reputation are commercially critical. ________________________________________ Scope of Support 1. Paid Digital Advertising (Google & Meta) Primary objective: bookings with clear ROAS Includes performance review (spend → enquiries → leads → bookings), conversion tracking validation, campaign optimisation by service line, budget allocation by cost per booking, and ongoing optimisation. 2. Organic Social Media (Audit & Evaluation) Core platforms: Instagram, Facebook Evaluate the strategic importance of TikTok, Threads, and emerging platforms based on whether they materially support awareness, trust, enquiries, or bookings. 3. LinkedIn Launch – Executive & Workplace Performance Evaluate, launch, or reposition LinkedIn for executive audiences, with a clear content strategy aligned to workplace wellbeing, resilience, and sustainable performance. Support B2B conversations and partnerships. 4. Lead Generation & Conversion Optimisation Website, ads, and social → enquiries, leads, bookings. Includes forms, landing pages, lead magnets, Mailchimp journeys, segmentation, and attribution. 5. Local SEO Google Business Profile optimisation, local keyword strategy, reviews, and on-site local SEO to drive qualified local enquiries that convert. ________________________________________ What We’re Looking For • Experience in health, wellbeing, sports performance, menopause, or executive performance • Comfortable working with start-ups or scale-ups • Strong analytical and commercial mindset • Open to a performance-based or hybrid commercial model • Collaborative, transparent working style UK-based preferred | Surrey-based a bonus Please include: • Relevant experience • Examples of similar work • Your approach to balancing brand awareness with booking ROI • Indicative pricing (initial and ongoing)
Website optimisation specialist
We are looking for a website optimisation specialist to improve site performance, SEO rankings, and conversions. Must have proven results and optimisation experience.
Conversion Rate Optimisation Specialist
Senior CRO / A/B Testing Consultant – Ad-Hoc Strategic & Hands-On We are a UK-based business running high-volume, high-intent lead generation campaigns in the legal / financial services space. We are looking for an experienced CRO / A/B testing consultant to work with us on an ongoing, ad-hoc basis to properly design, run, and analyse meaningful A/B tests. This role is hands-on and strategic. We already have in-house designers and copywriters — your role is to decide what to test, how to test it, and how to interpret results. What We Need Support With: - Monthly CRO / A/B testing strategy sessions - Identifying high-impact tests based on data, not opinions - Designing and administering A/B tests end-to-end - Advising on test prioritisation and sequencing Ensuring tests are: - Statistically valid - Properly isolated - Commercially meaningful - Analysing results and providing clear next actions Tools & Platforms: Experience with Crazy Egg, VWO, Optimizely, Google Optimize (or equivalents) preferred Happy to use or recommend the tool you believe is best Comfortable working alongside internal teams What This Role Is Not: - Not UI design or copywriting - Not “button colour” testing for the sake of it - Not heatmaps without hypotheses - Not vanity CRO reports Required Experience: - Proven experience running A/B tests on high-volume lead gen sites Strong understanding of: - Statistical significance - Sample size requirements - Test duration vs traffic volume - Experience working with PPC-driven traffic - Able to link CRO outcomes to conversion rate, CPA, and volume - Comfortable challenging internal assumptions where needed Experience in legal / financial / regulated sectors is highly desirable. Engagement Details: - Ad-hoc consultancy - Monthly strategy calls - Project-based A/B test execution Hourly rate (please state) NDA required for shortlisted candidates Long-term relationship possible APPLICATION QUESTIONS (MANDATORY) To be considered, you must answer all questions below. Generic or copy-paste proposals will be ignored. 1. How do you decide what is worth A/B testing on a high-volume lead generation page? 2. Please describe one real A/B test you’ve run that had a meaningful commercial impact. What was the hypothesis, what changed, and what was the outcome? 3. What are the most common mistakes you see businesses make with A/B testing? 4. How do you determine sample size and test duration before calling a result? Important We are looking for someone who: Thinks in hypotheses and evidence Understands PPC-driven user intent Is comfortable saying “this is not worth testing” Focuses on commercial impact, not just conversion rate uplift If that sounds like you, we’d like to hear from you.
Facebook Ads Expert Needed
Looking for a skilled Facebook Ads freelancer Are you a talented Facebook Ads specialist with a proven track record? I run a growing Facebook advertising agency and help businesses scale through highly targeted ad campaigns. My focus is on delivering measurable results and maximizing ROI for clients. I’m looking for someone who can create, manage, and optimize Facebook ad campaigns for e-commerce clients or local businesses, who is detail-oriented, results-driven, and up to date with the latest trends in Facebook advertising. To apply, please provide: 1. A few examples of your previous campaigns or results 2. Your rates based on different levels of service/quality And to make sure you’ve read this carefully, please start your application by stating how many years of experience you have in Facebook advertising. Looking forward to working with top talent! Cheers, Kenan Ndenge
Hubspot / funnel builder
I am looking for a couple of roles. someone to help building funnels in hubspot and also ideally someone that can run ads / help with implementing a strategy that is already outlined So someone with good undertaking of customer journeys and maybe ads too but not necessarily. For a wellness retreat center On behalf of my agency. Please only apply if you have many years of experience and can work independent at a senior level
Past Projects
Digital Marketing Specialist
We have a shopify website - drlizcruz.com. Our products are also on Amazon. We have the following social media handles: YouTube - https://www.youtube.com/@drlizcruz Facebook - https://www.facebook.com/digestiontransformation/ Instagram - https://www.instagram.com/drlizcruz/ LinkedIn - https://www.linkedin.com/in/liz-cruz-m-d-46b57a2b/?originalSubdomain=ec Twitter - https://x.com/drlizcruz TikTok - https://www.tiktok.com/@dr.lizcruz We have a TikTok shop that is not active right now because I have no idea how to get it up and running. We have been purchasing ads through Meta but getting nowhere. We have a person managing our Amazon account and working the PPC ads, but they don't do Tik Tok / Meta. I'd like to put all this under one person if possible and get a digital marketing strategy that grows sales of our supplements. There is so much potential for our business, and I feel like we are not reaching it. We need help! Thank you, Tina
Beginner-Friendly Meta Ads Coach Needed (Screen-Share)
I am running paid campaigns on Facebook and Instagram but, as a beginner with Meta Ads, my current cost-per-acquisition is too high. I am looking for an experienced Meta Ads freelancer who can provide practical, hands-on coaching through live screen-share sessions (Zoom or Google Meet). This is not a theory-only role. I want guided, real-time walkthroughs inside Meta Business Suite and Ads Manager, paced for someone still learning the platform, with a strong focus on execution and daily optimisation. What I’m looking for: * Live, interactive coaching with screen sharing * Step-by-step guidance adapted to a beginner level * Clear explanations of why decisions are made, with strong emphasis on how to execute them * A structured approach to lowering CPA over time Topics to cover: * Proper setup of Meta Pixel and conversion events * Campaign and ad set structure for testing and scaling * Creative strategy and ad creation directly in Ads Manager * Audience targeting, custom audiences, and lookalikes * Budget pacing and learning-phase management * Daily optimisation loops: when to pause, duplicate, iterate, or scale * Reading dashboards and metrics to make confident decisions By the end of the coaching, I want to be fully comfortable: * Launching and testing multiple creatives and ad sets * Diagnosing performance issues * Making data-driven optimisation decisions independently Deliverables: * Live coaching sessions via Zoom or Google Meet * A short action plan after each call * Optional homework or exercises between sessions Please include in your proposal: * Your experience with Meta Ads, especially coaching or mentoring * How many hours you realistically think are needed * Your hourly rate or package pricing * What materials, templates, or homework you typically provide This role is ideal for a performance-focused Meta Ads specialist who enjoys teaching and working closely with beginners to achieve measurable improvements.
Audit & Setup Conversion Actions on Google ads account.
Looking for someone to take advatage of googles conversaion action incentive. "Get campaign insights and earn a £500 credit... Conversion measurement helps you understand which campaigns, ads, ad groups or keywords attract the most customers. Give this free-of-charge tool a try and get a £500 ad credit."
Meta Pixel & Server Tracking Setup - Custom Site
**Project Specification: Hybrid Meta Pixel & CAPI Implementation** I need a complete hybrid Meta Pixel implementation combining browser-side tracking and server-side tracking via Meta's Conversions API (CAPI) for my custom-built website. My site is not built on WordPress or any standard platform; it is a fully custom website: www.zentropay.co.uk. The goal is an airtight data pipeline that feeds reliable conversion data back to Meta to optimize ad campaigns and reduce CPC. A previous attempt failed due to poor event synchronization. **Core Objective & Required Events** My website's primary goals are consultation form submissions and user sign-ups for the platform.The required Meta Pixel standard events are Lead (for form submissions) and CompleteRegistration (for user sign-ups). Also include ViewContent on key service pages and PageView as a baseline. All events must be sent via both browser and server-side CAPI for deduplication. **Mandatory Requirements & Forbidden Shortcuts** · Do not implement a client-side or server-side only solution. · The server must generate the event_id for deduplication, not the browser. · User consent must be respected by both tracking methods. · You must set up a proper Meta System User, not use temporary tokens. · Do not deploy without validation in Meta's Event Debugger and Events Manager. · Use the server-sequential method: browser sends to our endpoint first, receives server event_id, then fires the Pixel event. **Scope of Work: Implementation Deliverables** 1. Create and configure a Meta System User with correct Ad Account and Pixel permissions. Securely store the permanent access token. 2. Develop a secure server endpoint (e.g., /api/meta-event). It must validate incoming event data, generate a UUID event_id, hash user data per Meta's specs, check a consent flag, conditionally send data to CAPI, and return the event_id. 3. Update the browser Pixel code to capture event data and consent, send it to the server endpoint, receive the server's event_id back, and fire the Pixel event using that same ID for perfect deduplication. **Mandatory Pre-Payment Verification Process - Step by Step** Due to past issues,final payment requires a live screenshare where you demonstrate every function. You will need to share your screen and walk me through this exact sequence: **PHASE 1: SYSTEM USER VERIFICATION** · Open Meta Business Suite and navigate to Business Settings > Users > System Users. · Click into the System User you created for this project. · Show me the Assets tab and confirm it is assigned to my specific Ad Account [Your Account ID] and Pixel [Your Pixel ID]. **PHASE 2: LIVE EVENT TESTING ON MY SITE** · Go to www.zentropay.co.uk in a fresh browser window. · Install and open the Meta Pixel Helper Chrome extension so it's visible. · Complete a new consultation form submission using test data (e.g., test@test.com). · Complete a new user sign-up using test data. · For each action (form submit and sign-up), pause and show me in the Pixel Helper: a) That the event (Lead or CompleteRegistration) appears TWICE in the list. b) Click the first instance - show it says "Browser" as the source. c) Click the second instance - show it says "Server" or "CAPI" as the source. d) For BOTH instances, click to expand details and point to the "event_id" parameter. They must be IDENTICAL numbers. **PHASE 3: META EVENTS MANAGER VALIDATION** · Open Meta Events Manager in another tab. · Navigate to Test Events for my pixel. · Show me the live event stream. Our test form submit and sign-up should appear within seconds. · For each test event, point to the "Deduplication Status" column. It must say "Matched." **PHASE 4: CONSENT COMPLIANCE TEST** · On my website, use the cookie consent banner to explicitly deny/revoke consent. · Trigger another page view or form interaction. · Show me in the Pixel Helper that NO corresponding event with hashed user data (like email) is sent to Meta. If any part of this verification fails or cannot be demonstrated, the work is incomplete and no final payment will be released. **Final Deliverables** Upon successful verification,provide basic documentation covering the endpoint structure, event schema, and instructions for future maintenance. Only submit a proposal if you are fully confident in delivering this exact setup and passing the live verification. Please make sure you respond with an exact timeframe for completion this will show that you have ready the full spec, understood it and not just got AI selecting jobs for you blindly. Thanks, Fouzy
Help Organise and run social media campaign
I am seeking an experienced social media specialist to orchestrate and execute a dynamic campaign for Rugbytots Cornwall. Our goal is to attract more children to enroll in our classes, particularly at our new venues in St Austell, Wadebridge, and Newquay, aiming for 10 sign-ups per location. I possess engaging videos, photos, and marketing materials, but require guidance on effective strategies and methods to maximize their impact. Your expertise in crafting compelling content and utilizing various platforms will be crucial in achieving our enrollment targets and expanding our reach.
BSC Coin MARKETING
I am seeking a seasoned Digital Asset Consultant to facilitate the secure acquisition of 100 digital tokens, with a total transaction value of $200 USD. The ideal candidate must possess a robust background in blockchain technology and digital asset management, ensuring a seamless and secure purchasing process. Essential qualifications include proficiency in wallet-to-wallet transfers and comprehensive knowledge of digital trading systems. Timeliness is crucial, as I require prompt execution following payment confirmation. Only trustworthy freelancers with proven experience in online transactions should apply. Let's discuss the specifics privately before commencing.
Marketer UK Property Sourcing & Automation (GoHighLevel + AI)
Please see the attached document for the full project criteria, and read carefully to determine if these are tasks you can complete. Required Deliverables 1. Funnel Map (1 page) — Ad → Landing → GHL pipeline → WhatsApp/email nurture → calendar booking → follow-up (show brand-specific branches or notes). 2. Landing Page (GHL) OR Wireframe — Headline, value prop, social proof, CTA, consent wording & UTM capture (one per brand or one with brand swap logic). 3. Lead Magnet (outline or 1-pager) — e.g., “7%+ Yield: UK Buy-to-Let Playbook for Overseas Investors” (state brand versioning). 4. Ad Set (two variants) — 2 ad copies + hooks + simple creative mock; show how scheduled video is repurposed (per brand). 5. 7-Day Nurture (email + WhatsApp) — Day-by-day bullets; include 2 full emails + 2 WhatsApp templates (identify brand tokens/merge fields). 6. GHL Automation — Pipeline, tags, triggers, calendar, basic dashboard (screenshots or snapshot link) with brand segmentation. 7. Tracking & Reporting — UTM plan, retargeting audiences, weekly dashboard (metrics/definitions) with cross-brand deduping. 8. Collaboration Plan — Workflow with our editor/power team (roles, SLAs, hand-offs across both brands). 9. Compliance & Quality — GDPR-aware opt-in; no “guaranteed returns” claims.
Landing Page Design Expert
Landing Page Design Expert (UK Tutoring/Education Market) We are looking for an experienced landing page designer to redesign and optimise a tutoring platform homepage for the UK student and parent audience. The goal is to improve trust, clarity, and conversions, making it simple for users to book trial lessons and find tutors. The ideal candidate has experience designing high-conversion pages for education, student services, service marketplaces, or online learning platforms. Understanding of the UK audience is essential. Responsibilities • Redesign the homepage with a clear value proposition and user flow • Create a modern, clean, friendly, and trustworthy design style • Highlight key benefits such as affordability, quality tutors, results, and flexibility • Build layouts that appeal to both parents and students • Develop strong calls to action and clear sections for services, tutor quality, reviews, and pricing • Add trust-building elements including testimonials, ratings, credentials, stats, and guarantees • Create mobile-first responsive layouts • Deliver wireframes and final design in Figma (or similar) • Optional: assist with front-end implementation Requirements • Portfolio of high-conversion landing page designs • Experience in education or service-based platforms preferred • Strong UI/UX and conversion funnel understanding • Comfortable designing for UK user behaviour and expectations • Skilled in visual hierarchy, readability, and emotional trust triggers • Ability to deliver clean, simple, and structured layouts Nice to Have • Experience with ed-tech or tutoring platforms • Familiarity with booking flows and marketplace design • Knowledge of conversion optimisation and funnel tracking • Ability to create simple UI components and micro-illustrations Deliverables • Two wireframe concepts • Final desktop and mobile designs in Figma • Suggested headline and messaging structure • CTA variants and user journey strategy • Style guide for colours, buttons, icons, and fonts • Handover files ready for development How to Apply Please share your portfolio, examples of similar work, timeline, and project quote. --- If you'd like, I can now also provide: • Homepage structure and section layout • Suggested headlines and copy • Colour palette and UI style inspiration • Competitor analysis (UK tutoring industry)
Only apply if you have experience achieving 10X ROAS on Meta ads
We are seeking a paid social expert with a proven track record of consistently achieving 10X ROAS for e-commerce brands through Meta advertising. This is an ongoing opportunity for the right candidate. Please note that only experienced professionals will be considered.
Google ads optimization
I have created a high performing performance max google ads campaign, it is generating a lot of clicks with a very high engagement / click through rate. The only thing lacking is conversions. This could be down to two things - either the product we are selling is simply not good enough or the conversion tag we have made is not installed properly on the site, or a mixture of both. So what we need now is someone to check if the tag is working / active and install it properly if not. Any suggestions for improving the performance of the ad campaign is also welcome.
Only apply if you have experience achieving 10X ROAS on Meta ads
We are seeking a paid social expert with a proven track record of consistently achieving 10X ROAS for e-commerce brands through Meta advertising. This is an ongoing opportunity for the right candidate. Please note that only experienced professionals will be considered.
LinkedIn Optimization & Social Media Account Setup Expert
Job Description: I’m looking for an experienced LinkedIn Optimization Specialist and Social Media Strategist to help refine my online professional presence. The goal is to enhance my personal brand, increase visibility, and ensure consistency across all platforms.
Growth Marketer to Acquire Early Paid Users- AI Job Application
We are launching an AI-powered job application assistant that helps job-seekers apply faster and smarter. We are currently in beta and looking to onboard real paying testers at an introductory price of $1.99. We need a Growth / User Acquisition Specialist who can: Identify and reach job-seekers actively applying to roles Run small-budget test campaigns (TikTok, Reddit, IG, LinkedIn groups, job-seeker Discords, etc.) Generate targeted traffic and convert them into $1.99 early paid testers Track performance and optimize for cost-effective conversions Responsibilities: Research and identify niche job-seeker communities online Launch and test micro-campaigns to drive sign-ups Set up landing funnel tracking (Google Analytics / Meta / TikTok Ads Manager) Optimize conversion rate and reduce acquisition cost Prepare weekly results and suggestions for messaging improvements Requirements: Proven experience in early-stage or SaaS product user acquisition Experience with paid ads and/or community-based marketing Understanding of A/B testing, funnel analytics, conversion metrics Ability to move fast, test small, iterate based on data Nice to have: Experience marketing job search, HR tech, career tools, or SaaS Awareness of pricing psychology and conversion-based messaging Deliverable: First goal is to acquire 300 paying founding users Clear learnings and documented successful acquisition channels
Strategies to Boost Amazon Book Sales and Customer Reviews
I am an independent author seeking a subject matter expert in self-publishing marketing for non-fiction books in Economics, Financial History, and Market Trends. My book, Inside the Greed Machine: From Tulip Blooms to Bitcoin/AI Booms, compares historical speculative bubbles with modern trends in crypto and AI. I need a targeted, ethical strategy to significantly increase my Amazon review count by the mid November 2025. Book Status & Goal: Niche: Financial History, Speculative Bubbles, Economics, Bitcoin/Crypto, AI/Tech Investment. Current Review Count: 5 good, organic reviews. Goal: To generate a minimum of 15-20 additional, honest, and genuine reviews by November 12th 2025. The Reality (Amazon Compliance is Non-Negotiable): I am only interested in strategies that comply 100% with Amazon's Terms of Service. This means NO paid-for reviews, NO review swaps, and NO compensation contingent on leaving a review. Your role is to get the book in front of the right audience (e.g., economic historians, tech/finance journalists, investment bloggers) and encourage honest feedback. Your Deliverables & Scope of Work: I am hiring for a high-impact strategy that focuses on legitimate audience access and follow-up specific to the history of speculation and modern market trends. I require a plan and execution for one or more of the following: Niche Influencer Outreach: Identifying and pitching the book to 10–20 relevant economic commentators, financial history bloggers/podcasters, technology/crypto journalists, or notable figures who cover market cycles and speculative manias. Targeted ARC Distribution: Managing the submission and logistics of the book on professional ARC platforms (like NetGalley or BookSirens) to secure interest from readers who specifically review Economics, Business History, or Technology titles. Community Engagement Strategy: A plan to engage authentically with relevant online communities (e.g., Reddit groups like r/wallstreetbets or r/history, specific finance/tech forums) to find readers interested in the book's dual themes and willing to provide a review. Amazon Page Optimization: Ensuring the book's Amazon page (keywords, categories, Editorial Reviews, A+ Content) is optimized to capture search traffic for terms like "financial bubbles," "history of speculation," "Bitcoin boom," "AI investment history," and "Tulip Mania." To be considered, please reply with: A brief, specific example of a successful review campaign you ran for a non-fiction book in the Financial History, Tech, or Economics space in the past 6 months (no guarantees, just a case study of your process). Your experience and success rate with non-fiction titles on ARC management platforms. Your proposed, realistic 3-week timeline to execute your chosen strategy. Your flat-rate fee for this specific, short-term project. I am ready to provide the book file, branding assets, and a link immediately. I look forward to your realistic and expert-level proposal.
Review a business to boost a publication’s subscriber growth
We are an international publisher specialising in the financial services and legal sectors, with over 10 annual publications covering various areas of finance. We would like guidance and advice on what can be altered to convert and capture more subscribers. The business is well-established with a good social media presence and following, a large website with approximately 4,000 hits per month, but lacks conversion from views to subscriptions.