Ethos, Pathos, Logos: The art of persuasion in logo design and branding
It’s a tale as old as Aristotle. No really. Over 2,000 years ago Aristotle decided to categorise how people use rhetoric in arguments into three groups; ethos, pathos, and logos, aka the rhetoric triangle. It must be a pretty good theory as marketing and advertising experts still use it with success today. In this guide, […]
4 mins
