Graphic design trends to watch out for in 2024
Emily Greenfield In 2023, we witnessed the graphic design landscape undergo significant transformations. Now, as we embark on a new year, it’s time to explore the cutting-edge trends that will shape the design industry in 2024. From the integration of artificial intelligence to the resurgence of nostalgic elements, this guide will take you through the graphic design trends that are set to dominate this year.
What graphic design trends did we see in 2023?
2023 saw designers embrace minimalist aesthetics, experiment with unconventional colour combinations, and explore new dimensions through augmented reality (AR) designs.
However, 2024 is expected to bring about even more exciting shifts in the design landscape!
Where can you find affordable graphic designers?
Before we delve into the trends, let’s address a common concern for many businesses and individuals alike – the affordability of graphic design services. Hiring a graphic designer doesn’t have to be expensive. Utilising freelancer sites like PeoplePerHour is a great way to connect with skilled designers and is also a cost-effective solution for those on a budget!
10 graphic design trends in 2024:
1. AI-enhanced designs
AI algorithms can analyse user preferences, predict design trends, and even generate design variations based on specific criteria. This not only streamlines the design workflow but also opens up new possibilities for creative expression.
2. Inclusivity in design
The design industry is undergoing a welcome shift towards inclusivity. In 2024, designers will prioritise creating visuals that resonate with diverse audiences. This trend involves representing a wide range of ethnicities, genders, abilities, and body types in design elements, ensuring that visual content is relatable and accessible to everyone.
3. Sustainability
With environmental concerns at the forefront of global discussions, sustainability is becoming an integral part of design. In 2024, expect to see an increased focus on eco-friendly design practices, the use of recycled materials, and the incorporation of sustainable elements in visual content. This trend reflects a collective commitment to reducing the environmental impact of design processes.
4. Maximalism
After years of minimalism dominating the design scene, 2024 heralds the resurgence of maximalism. Bold, vibrant, and elaborate designs will take centre stage, incorporating intricate patterns, detailed illustrations, and riot colours. This trend encourages designers to break free from the constraints of simplicity and embrace the beauty of excess.
5. Hand-drawn illustration
In an era dominated by digital tools, the charm of hand-drawn illustration is making a comeback in 2024. This graphic design trend adds a personal and authentic touch to designs, evoking nostalgia and connecting with audiences on a more emotional level. Hand-drawn illustrations inject a sense of warmth and individuality into visual content.
6. Bold typography
Typography plays a pivotal role in conveying the message of a design. In 2024, designers will experiment with bold and unconventional typography to create visual impact. Expect to see oversized fonts, creative letterforms, and typography that break free from traditional norms, capturing attention and making a statement.
7. Interactive design
As technology continues to advance, interactive design will become increasingly prevalent in 2024. From web design to social media graphics, expect more engaging and user-centric designs that encourage audience participation. Interactive elements such as clickable graphics, animated visuals, and immersive experiences will elevate the user engagement quotient.
8. In-your-face colour palettes
Subtle colour palettes will take a backseat in 2024 as designers embrace bold and vibrant colours to make a statement. These palettes will dominate the design landscape, conveying energy, emotion, and personality. This trend encourages designers to experiment with unconventional colour combinations and push the boundaries of traditional colour theory.
9. 3D design
3D design is a graphic design trend that’s gaining popularity. Three-dimensional visuals add depth, realism, and a dynamic quality to designs, enhancing the overall user experience. From product renders to architectural visualisations, 3D design will provide a new dimension to visual storytelling.
10. Nostalgia and retro
Amid technological advancements, the allure of nostalgia and retro aesthetics remains strong. Designers in 2024 will incorporate elements reminiscent of past eras, drawing inspiration from vintage graphics, retro colour schemes, and classic design styles. This trend taps into the emotional connection that nostalgia creates, resonating with audiences across generations.
In 2024, graphic design trends are set to be a dynamic blend of technological innovation, environmental consciousness, and a nod to the past. From AI-enhanced designs to a revival of retro aesthetics, these trends will shape the visual language of the year, providing endless opportunities for creativity and expression. Stay ahead of the curve and infuse these trends into your designs to captivate audiences and make a lasting impact in 2024.
