The most wanted freelance skills in 2023

With a new year comes new opportunities! Now that 2022 has come and gone, we reflect on the most wanted freelance skills on PeoplePerHour. With this knowledge, we’ve predicted what skills we think PeoplePerHour buyers will be looking for in 2023. From our data, here’s what we found:

  1. Exhibition Marketing 

Based on our own data, we’ve seen a monumental 200% increase in Exhibition Marketing freelance skills in 2022. No doubt, this figure is due to the re-opening of indoor events and conferences post-pandemic, with businesses taking the opportunity to show off their brand, new products, and services, and attract new customers. We expect this trend to only continue to grow in 2023.

  1. LinkedIn Marketing

Demand for LinkedIn Marketing skills on PeoplePerHour had an 8% increase compared to the previous year (2022 vs 2021). LinkedIn marketing is a great way to make connections, generate leads, drive traffic and increase brand awareness – so we’re not surprised to have seen this skill grow over the last year as a new era of flexible working has emerged and people communicate more digitally. If you’re a B2B business, then you need to shape your LinkedIn Marketing strategy.

  1. Web Analytics 

Web analytics continues to become more and more important for every online business. As more online businesses continue to emerge, the demand for Web Analytics continues to increase, with 2022 increasing by 10%. With the rise of eCommerce and online shopping, the demand for this skill is more important than ever, especially as it can help businesses analyse website data and ultimately improve the user’s experience. 

  1. Ecommerce Development

With the rise of eCommerce and move to online shopping, we’ve seen demand for this freelance skill. When you’re making your mark digitally, you want to get it right – that’s where eCommerce developers come in and with their help, can allow your business to reach a wider audience and generate more sales online. 

  1. Video Marketing 

If you’re looking to promote your brand, product, or service – video marketing is a crucial element to your marketing strategy. Video marketing is a great way to emotionally engage with your customers and get their attention. We’ve already seen the popularity of video content on social media platforms such as TikTok and Instagram. With the help of video marketers, businesses can not only cut back on costs but promote their brand professionally and effectively in ways they couldn’t in-house. 

  1. Animation 

Animation is a skill that’s very much still on-trend. It’s a cost-effective way to market your brand without breaking the bank. By hiring a talented animator to do the job, you can create super engaging and creative adverts without having to worry about hiring actors, fees, paperwork, and suitable locations for your next campaign. 

  1. 3D Design 

There’s so much that businesses can do with 3D design – from creating beautiful architecture to designing stunning furniture. Over the past year, this skill has continued to increase in demand. We predict it’s only going to become even more desirable as we continue moving to a more digital way of working. 

  1. Content Marketing 

Where would we be without content marketing? Engagement, retention, brand awareness, revenue generation and leads all fall back to this marketing strategy. We’ve found that more and more businesses are choosing freelancers over agencies, not only because it’s more cost-effective in the long term, but the quality of work is often better too. 

  1. Fonts & Typography 

First impressions matter. A good font is key to your brand identity – fonts and typography allow you to enhance the readability of words and content for your customers and show off your brand from the get-go. 

  1. Tax Consulting 

With the amount of government and policy changes that have taken place over the last few years, it’s no surprise that we’ve seen a rise in tax consulting and business advice on PeoplePerHour. 

There you have it, PeoplePerHour’s top 10 most wanted freelance skills for 2023. What are your predictions for skills that will skyrocket in demand this year?