
Web Analytics Projects
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Marketing Tracking & Attribution Specialist Required
Marketing Tracking & Attribution Specialist (Google Tag Manager / HubSpot / Zapier) Fractional / Ad-Hoc Contractor Overview We are looking for a Marketing Tracking & Attribution Specialist to help improve and maintain the tracking infrastructure across our marketing and CRM systems. Our business generates inbound leads through Google Ads and landing pages, which flow through HubSpot CRM and Zapier automations. We need someone who can ensure that tracking is accurate from click to CRM, allowing ad platforms to optimise for high-quality leads rather than just form submissions. This is not a full-time role. We are looking for a highly competent specialist available on an ad-hoc basis to help diagnose issues, implement improvements, and maintain tracking reliability. ⸻ Core Objective Ensure accurate attribution and conversion tracking from ad click to CRM, enabling ad platforms to optimise for high-value leads and correct business types. ⸻ Key Responsibilities Tracking Implementation • Implement and maintain Google Tag Manager tracking setup • Configure Google Ads conversion tracking and enhanced conversions • Ensure Google Click ID (GCLID) tracking is captured correctly • Validate tracking across multi-page landing pages and forms ⸻ CRM & Automation Integration Ensure marketing data flows correctly between systems: Landing Page ↓ HubSpot CRM ↓ Zapier automations ↓ Google Ads conversion tracking This includes ensuring the correct passing of: • GCLID • UTM parameters • Lead attributes (e.g. business type) • Conversion values ⸻ Conversion Value Optimisation Assist with implementing value-based conversion tracking, where conversions are sent back to Google Ads based on lead quality. Example: • higher value leads assigned higher value • lower value leads assigned reduced value • ad platforms optimise accordingly ⸻ Troubleshooting & Diagnostics Identify and resolve issues such as: • missing click IDs • broken GTM triggers • conversion discrepancies • multi-page tracking failures • HubSpot property mapping errors • Zapier data flow problems ⸻ Example Tasks Typical work might include: • Debugging GCLID capture across landing page forms • Setting up GTM event tracking for form submissions • Ensuring HubSpot stores tracking parameters correctly • Passing lead values through Zapier back to Google Ads • Verifying conversion accuracy between platforms ⸻ Tech Stack Experience with the following tools is important: • Google Tag Manager • Google Ads conversion tracking • HubSpot CRM • Zapier automation • UTM and click-ID tracking Bonus experience: • Enhanced conversions • GA4 event tracking • multi-step form tracking • server-side tracking ⸻ Ideal Candidate We are looking for someone who: • has implemented tracking systems for lead generation businesses • understands how ad platforms optimise based on conversion data • can quickly diagnose and resolve tracking issues • is comfortable working across GTM, CRM and automation tools This role suits someone who already works as a freelance tracking specialist or marketing engineer. ⸻ Engagement • Ad-hoc / project based work • Typical work likely 5–10 hours per month • Occasional setup projects Potential for ongoing collaboration as the business grows. ⸻ How to Apply Please include: • examples of tracking systems you have implemented • experience with HubSpot and Google Ads tracking • any experience implementing value-based conversion tracking
17 days ago13 proposalsRemote
Past Projects
Shopify Expert Needed – Website Facelift & Content Updates
Description: I’m looking for a skilled Shopify expert to give my website a professional facelift. The project involves: Reorganizing pages consolidating and changing the layout where needed Adding new pages and written content adding and changing videos Streamlining the site to improve user experience while keeping the current template Enhancing the overall design to feel fresh and modern Requirements: Proven experience with Shopify design and customization Strong writing and content editing skills Ability to work independently and deliver high-quality results Attention to detail and understanding of user experience Goal: I want my website to be more visually appealing, user-friendly, and engaging without a full redesign. Please include: Examples of Shopify projects you’ve completed Estimated timeline and cost https://beeconservation.org.uk
pre-funded
GA4,GTM tracking audit & fix, Google Ads conversions, Meta Pixel
Website: eastafricansafari.net (Tanzania safari operator) Tracking was set up in the past (GA4 + Google Tag Manager + Meta Pixel), but it needs an audit, update to current standards, and proper QA to confirm all conversions are firing correctly and not duplicating. This is not a full build from scratch. Most tracking exists; I need it checked, fixed, and proven working. Primary conversions to track (key events) 1. Lead form submission (main inquiry forms on the contact page and other pages) 2. “Schedule a callback” button click (link on contact page that goes to eastco.youcanbook.me) 3. WhatsApp click 4. Email click 5. Thank-you page view after form submit (if the form redirects; please confirm and track) 6. Key itinerary page views for retargeting audiences (30/90/180 day audiences) Deliverables A) Audit + fixes • Audit GA4 property and data quality • Audit GTM container for duplicates, old tags, wrong triggers • Confirm events are not double-counting (especially clicks + enhanced measurement) • Ensure internal traffic filtering is set correctly (I will give office IPs if needed) B) Conversion setup (GA4 + Google Ads) • Implement/repair conversion events in GTM/GA4 • Mark the correct GA4 key events • Link GA4 ↔ Google Ads and ensure conversions are set correctly (primary vs secondary) so reporting and optimisation are consistent. C) Meta Pixel QA • Confirm pixel is firing site-wide • Configure/repair key events for lead actions • Verify in Meta Events Manager Test Events (no duplicates) D) Proof + handover • 1-page tracking map: event name, where it fires, trigger, and whether it’s a key event • Proof of testing (any two formats are fine): • screenshots of GTM Preview + GA4 DebugView • screenshots of Meta Test Events • short Loom walkthrough showing tests firing and where to verify them Timeline • Initial audit findings within 24 hours of access • Full implementation + QA within 2–4 days (depending on complexity) Access I can provide • GA4 • GTM • Google Ads • Meta Business/Events Manager • WordPress admin (if needed) Acceptance criteria I will mark the project complete only when you demonstrate (with testing proof) that the conversions are firing correctly and visible in GA4 (and where relevant in Google Ads and Meta). skills required (tags) Google Analytics 4 (GA4) Google Tag Manager (GTM) Google Ads conversion tracking Meta Pixel / Meta Events Manager WordPress tracking Event tracking / debugging
GA4 UTM Attribution & WordPress Tracking Debugging
Overview We are restarting a direct mail campaign using QR codes and require clean, reliable Google Analytics 4 (GA4) attribution. Each QR code links to URLs containing UTM parameters, for example: https://justera.co.uk/?utm_source=direct_mail&utm_medium=qr&utm_campaign=test_campaign&utm_content=test_letter We need a developer to audit, diagnose, and ensure correct UTM tracking and GA4 attribution. Current Environment • WordPress (IONOS Managed WordPress hosting) • Site Kit by Google (GA4 connected) • GA4 Measurement ID active • Server-side caching previously active (IONOS Performance Level) • No Cloudflare • No MonsterInsights • No Complianz (currently deactivated) • Previously had a plugin stripping UTMs via JavaScript (now removed) Problems We Experienced 1. UTMs were previously being stripped from the URL via a JS file: /wp-content/plugins/wp-stats-manager/js/wsm_new.js (plugin now removed and cache flushed) 2. After resolving URL stripping: • GA4 does not consistently attribute session source/medium correctly. • In some tests, no g/collect requests fire. • Sessions sometimes appear as (direct) / (none) despite valid UTMs. • Realtime reporting is inconsistent. 3. Behaviour has varied between devices (likely due to server-side caching). Infrastructure has been partially cleaned up, but we need a full technical audit and clean implementation. What We Need Done 1. GA4 Audit & Correction • Confirm only one GA implementation is loading. • Confirm page_view is firing correctly. • Confirm g/collect requests include: • campaign source • campaign medium • campaign name • Ensure UTMs are captured on first page load (new session). • Confirm no duplicate tags or container conflicts. We are open to: • Removing Site Kit • Implementing clean manual GA4 (gtag.js) • Or implementing via GTM if preferable 2. JavaScript Review • Confirm no scripts are: • Calling history.replaceState • Cleaning query strings • Removing UTM parameters • Confirm no theme-level or plugin-level URL manipulation. 3. Caching Review • Confirm no server-side full page caching is serving stale HTML. • Confirm no service worker is registered. • Ensure consistent behaviour across devices/IPs. 4. Final Verification Provide proof that: • Fresh private session with UTM URL • Correct attribution appears in GA4: • Session source • Session medium • Session campaign • Realtime and Acquisition reports reflect correct traffic source. End Goal We need fully reliable attribution for: QR Code → Landing Page → Apply Click This is critical for measuring direct mail ROI. Requirements • Strong GA4 debugging experience • WordPress experience • Familiarity with IONOS hosting • Comfortable using DevTools and network inspection • Ability to explain findings clearly Deliverables • Clean, working GA4 attribution • Clear explanation of what was wrong • Confirmation that infrastructure is stable • Recommendation for simplified tracking stack (if needed) If you have experience debugging complex GA4 attribution and WordPress caching issues, please respond outlining: • Similar projects you’ve resolved • Your approach to diagnosing this • Estimated time required
Looking for Business Help – Texas
Hi! I’m looking for someone to help me understand the current business situation in Texas. I need help with market research, business analysis, and general insights about the local business environment. This is a paid project and can be short-term. Texas-based experience is a plus, but not required. If you’re interested, please reply with a short intro about yourself and your experience. Thanks!
Improve my mobile and desktop website performance
My website doesn't score well when it comes to performance/speed (check screenshots attached). I'd like performance in the green zone for both mobile and desktop. But I'd like to it done sensibly without changing anything about the actual visual frontend of my website. I would like particularly that my shop page loads fast and efficiently, but obvs homepage as well. URL is anjalobert.co.uk, and shop URL is anjalobert.co.uk/shop
opportunityurgent
Google Analytics review - short-term activity + baseline trends
We are looking for a Google Analytics specialist to review website traffic in two short, defined passes and provide a clear, plain English summary. This is a one off piece of work. We do not need dashboards, tracking setup, or ongoing analytics support. ⸻ Part 1: Recent activity (defined window) • Review Google Analytics data for a specific recent date range. • Compare traffic in that window to normal levels. • Identify: • Main landing pages. • High level user behaviour (where users went next or dropped off). • Flag any clear anomalies. • Summarise what happened in plain English. ⸻ Part 2: Baseline context (lightweight) • Review longer term traffic patterns (for example the last 3 to 6 months). • Note: • Whether overall traffic is broadly flat, growing, or declining. • Whether the recent activity fits or breaks that pattern. • Keep this high level. ⸻ What we do not need • Dashboards or reports • Tracking setup or configuration • Marketing, SEO, or CRO recommendations • Slide decks ⸻ Deliverables • A written summary covering both parts (bullet points are fine). • Links to the relevant Google Analytics views or reports used to support the findings. • No calls required unless clarification is needed. ⸻ What we will provide • Read only access to Google Analytics. • Exact date ranges to analyse. • A short list of questions. • Basic site context. ⸻ Timing • Start immediately. • Turnaround within this week. ⸻ Ideal person • Strong Google Analytics experience. • Comfortable explaining patterns clearly. • Pragmatic and efficient.
Creatng webside for ecomers store
Smart Gadgets That Make Everyday Life Easier Discover a handpicked collection of modern tech essentials designed to add comfort, security, and convenience to your daily routine. From high-quality headphones and smart earbuds to advanced CCTV cameras and cleaning devices, our products combine innovation, reliability, and sleek design. Each item is carefully selected to deliver: Superior performance with long-lasting durability User-friendly design for effortless everyday use Compact & stylish builds that fit perfectly into modern homes Great value for money without compromising on quality Whether you’re upgrading your workspace, improving home security, or looking for smart accessories on the go, our range offers trusted solutions at competitive prices.
Shopify Meta Pixel Problem
Hi, I need urgent help with my Meta (Facebook & Instagram) + Shopify setup, because it has become a complete mess and I’m stuck. I’ll explain it clearly: I have 2 Meta Business Portfolios: Geert Gevaar Geert Gevaar 1 I no longer have full access to Geert Gevaar 1 (only limited access via my Instagram account @geertgevaar) I have 2 Facebook Pages with the same name (Geert Gevaar): One page I don’t seem to have access to anymore One page I do have access to (profile picture with a Christmas hat) My website runs on Shopify Pixels, ad accounts, pages and business managers are clearly mixed up Current problems: Meta Pixel / Conversions API is not tracking correctly Events like ViewContent, AddToCart and Purchase are unreliable or not firing Ads cannot be launched safely because data is wrong I’m afraid of wasting ad budget What I need: Clean up and structure my Meta Business setup Make sure ONE correct Business Manager is used Connect ONE correct Facebook Page Connect ONE correct Instagram account Properly connect Shopify + Meta Pixel + Conversions API Verify that all events are firing correctly This needs to be fixed ASAP so I can finally start running ads. If you have proven experience with Meta Business Manager + Shopify + Pixel/CAPI, please reach out. Thanks, Yev
Website audit
I am seeking a proficient professional to conduct a thorough audit of two websites to identify opportunities to optimise lead generation and improve overall performance. The audit should include a meticulous analysis of existing content, user experience, SEO strategies, and conversion pathways. Essential to this process are actionable recommendations for best practices and potential enhancements. The ideal candidate will have expertise in web analytics, digital marketing, and usability principles. Our definition of a successful lead includes high-ticket inquiries, completed contact forms, phone calls, and quotation requests. Your insights will be crucial to driving our online success and maximising lead acquisition. Thank you.
Build AI-Powered Instagram Automation with Make.com
I need an experienced Make.com (Integromat) automation expert to build a complete AI-powered system that automatically generates and posts viral Instagram content. The automation should: Pull content ideas from Airtable Use OpenAI to generate prompts, images, and captions Store generated content in Google Drive Automatically schedule and publish posts to Instagram Business Run on autopilot with minimal manual input This system is meant to create unlimited high-quality viral Instagram posts with one click. I will provide the general workflow structure, but I need a professional to properly connect, optimize, and test everything. Requirements: Strong experience with Make.com OpenAI API integration Instagram Business automation Google Drive & Airtable integration Clean error handling & documentation Deliverables: Fully working automation Step-by-step setup guide Testing & troubleshooting support Final walkthrough via video or call Only apply if you have real experience with similar AI automations.
I am looking for Web Researcher
I am looking for a part-time research expert who can deeply study Any provided website and explain how their service works in practice. I do not want a generic AI-style summary or basic information from their homepage. I need a clear, human analysis of their services, workflow, business model, and practical lessons that a niche expert firm can adapt. I only need research expert. not beginner or junior. I will explain details in meeting.
GA4 setup on wordpress
Looking for someone to check GA4 is correctly set up on my website and working correctly. Most of the work is already done, just needs to be checked.
Systeme.io Expert
I’m looking for an experienced Systeme.io specialist who can support us with: - Designing a high-converting landing page - Making quick, continuous updates and improvements - Optimising our funnel for conversions (copy, layout, automations, A/B tests, etc.) If you’re a Systeme.io expert—or know someone who is—please get in touch or drop a recommendation below.
Football Content Analyst & Video Researcher
I’m looking for someone to research and analyse trending football videos across Instagram, TikTok, YouTube Shorts and Twitter/X. Your job is to find high-performing clips, identify why they trend, and provide downloadable versions so I can remove the audio and add my own. ✔ Responsibilities Find 10-15 trending football clips Analyse why they perform (hooks, pacing, angles, style) Provide links + downloads (no watermarks preferred) Short notes explaining why each clip works Suggest new content ideas I can create myself opportunity for recurring work
Landing page optimisation
We are currently experiencing increased traffic to our website but low conversion / high bounce rate. We are looking for an expert in website marketing or anding page optimisation to review our webpages and make recommendations for improvement. In your proposal please include links to websites you have worked with. Please ignore the stated budget and instead outline your expected remuneration for this project.
Google Tag Manager Issues
Hi, I would like to please track logged-in users in GTM, versus not logged-in users. As well as anonymous user IDs for a project. This is all via Google Tag Manager, with the view to visualising traffic patterns in Looker Studio
GA4 & GTM Configurations
Hello, We currently have a website coded via VS Code and hosted on Vercel that is being promoted on Google Ads. We need to ensure that GA4 is correctly configured to track the following events: Contact form submissions Newsletter subscriptions Sales/Purchase conversions In addition, we need GTM properly set up and connected with our Google Ads account so we can track Sales/Purchase as the primary conversion goal. The GA4 and GTM tags should already be implemented in the site header — we just need support to complete the event configurations and validation. If anyone is available to handle this within the next 24 hours, it would be greatly appreciated. If all goes well, we’ll need the same setup completed for two additional sites/accounts later this week. Thanks, Alex
Help me set-up a GA, Clarity Dashboard
My website runs off WordPress / Elementor. I use GA4, Clarity and MailChimp. I'd like help setting up a dashboard in Looker or Excel or Looker and it downloads to Excel. I'd like all the analytics from GA4, Clarity and MailChimp to sync into a central location. MailChimp: Open Rate, CTR, Unsubscribes, number of subscribers. GA4: Website vists, 10 - 15 web page traffic stats and which pages converted (elementor forms), etc Clarity: Scroll depth, dead clicks etc. Website: Which forms are being filled out. Missed opportunities. I don't want AI responses. You must demonstrate you have experience of this, I've already been burnt! You must demonstrate experience through screenshots and explaining what you'll do.
Help me set-up a GA, Clarity Dashboard
My website runs off WordPress / Elementor. I use GA4, Clarity and MailChimp. I'd like help setting up a dashboard in Looker or Excel or Looker and it downloads to Excel. I'd like all the analytics from GA4, Clarity and MailChimp to sync into a central location. MailChimp: Open Rate, CTR, Unsubscribes, number of subscribers. GA4: Website vists, 10 - 15 web page traffic stats and which pages converted (elementor forms), etc Clarity: Scroll depth, dead clicks etc. Website: Which forms are being filled out. Missed opportunities.