Google Analytics review - short-term activity + baseline trends

We are looking for a Google Analytics specialist to review website traffic in two short, defined passes and provide a clear, plain English summary.

This is a one off piece of work. We do not need dashboards, tracking setup, or ongoing analytics support.

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Part 1: Recent activity (defined window)
• Review Google Analytics data for a specific recent date range.
• Compare traffic in that window to normal levels.
• Identify:
• Main landing pages.
• High level user behaviour (where users went next or dropped off).
• Flag any clear anomalies.
• Summarise what happened in plain English.

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Part 2: Baseline context (lightweight)
• Review longer term traffic patterns (for example the last 3 to 6 months).
• Note:
• Whether overall traffic is broadly flat, growing, or declining.
• Whether the recent activity fits or breaks that pattern.
• Keep this high level.

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What we do not need
• Dashboards or reports
• Tracking setup or configuration
• Marketing, SEO, or CRO recommendations
• Slide decks

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Deliverables
• A written summary covering both parts (bullet points are fine).
• Links to the relevant Google Analytics views or reports used to support the findings.
• No calls required unless clarification is needed.

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What we will provide
• Read only access to Google Analytics.
• Exact date ranges to analyse.
• A short list of questions.
• Basic site context.

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Timing
• Start immediately.
• Turnaround within this week.

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Ideal person
• Strong Google Analytics experience.
• Comfortable explaining patterns clearly.
• Pragmatic and efficient.