Fix Website Issues & Prepare for Google Ads Campaign

We are a UK-based accountancy firm looking to improve our digital presence and attract more business online.

I have already got a website (glassaccounts.co.uk), but I’m sure there are improvements that can be made to make it more effective - especially in terms of SEO, user experience, and Google Ads readiness.

Looking for a freelancer who can:

Audit and fix any technical SEO issues
Create and submit a Google sitemap
Improve the site design for better conversion
Set up or refine a few key landing pages (e.g., Overdue Accounts, Get MTD Ready, VAT Returns, Bookkeeping)

Ensure the site is fully ready for a Google Ads campaign

Set up tracking (Google Analytics, Google Ads conversion tracking)

The goal is to make sure everything is in place before launching paid advertising. Experience working with service-based UK businesses is a plus.

This is part of a wider digital marketing plan - once Google Ads is up and running, we also plan to invest in Search Engine Optimisation long-term. If you have experience or advice around ongoing SEO strategies, keyword targeting, or content structure, we’d be open to that input as well.

Please share examples of similar work you’ve done, or any ideas you may have after reviewing the site.

Please send a quote for the initial work or a clear breakdown of your fees.