Ios Development Projects

Technical drawings

I’m an interior designer looking for freelance 2D CAD drawing support across a range of residential and commercial interior projects in the UK I will lead the design, concept and overall design direction but I’m looking for someone to produce my GA drawings, from sketches and design information and develop these into clear, professional drawing packages for clients Typical support would include: - Developing and updating General Arrangement drawings - Producing detailed joinery drawing packages for design intent, pricing and manufacture coordination - Internal elevations and detailed elevations as required - Electrical layouts - Lighting layouts - Reflected ceiling plans where required - Dimensioned plans and setting\-out information - Developing drawings following my mark\-ups, sketches and design direction - Revising drawing packages as projects develop The role is primarily about technical drawing production rather than design ownership. I would provide the design direction and work closely with the person producing the drawings. I’m looking for someone with good experience in interior architecture interior design drawings, who understands how residential and commercial interiors are put together and can produce accurate, well presented information suitable for client approval, contractor pricing and construction/design intent. Ideally, I’d like to develop an ongoing working relationship with someone who can provide support across projects as and when required.

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WordPress All-in-One Resource Hub & BuddyBoss Community Portal

Project Description: We have want to build a premium, centralized resource hub and community for adoptive parents. We need an experienced WordPress developer to set up the site architecture using specific premium plugins. Core Features to Build: The Resource Vault: A searchable download center where users can filter downloadable PDFs by Age Group and Topic (using Easy Digital Downloads or Download Monitor). The Local Directory: A searchable, localized database and map for peer groups and specialists (using GeoDirectory or Business Directory Plugin). The Social Engine: A Facebook-style community wall, member activity feed, and secure direct private messaging (using BuddyBoss or PeepSo). The Membership Paywall: Restricting all access to the vault, directory, and chat behind a paid monthly subscription (using MemberPress or SureMembers). Design Vibe: Clean, modern, calm, and minimalist. The color palette must focus on calm sage greens, soft creams, and warm neutral tones. Please send your portfolio showing past WordPress directory or BuddyBoss community builds, along with an estimated timeline and quote. Budget Note: Our budget is fixed at a strict maximum of £275 for this initial framework build. We are looking for a developer who already holds agency or developer licenses for the core plugins (like BuddyBoss/MemberPress) to keep setup costs minimal. High-quality work will lead to long-term monthly maintenance contracts.

Email Sorter

Seeking a skilled developer to create an automated email list sorter using Python. Project entails ingesting raw email lists, parsing and validating addresses, deduplicating entries, normalizing formats, classifying by domain and custom tags, and exporting clean, structured outputs (CSV/JSON). Solution should handle large datasets efficiently, include robust error handling and logging, and be accompanied by clear usage instructions and well-documented, maintainable code.

Go to Market for Leapfy

We are seeking an experienced Go-to-Market (GTM) and Outbound Specialist to drive our market entry and customer acquisition strategies. The ideal candidate will have a proven track record in developing and executing effective GTM plans and managing outbound campaigns. A key requirement for this role is proficiency in using Sendio.ai for email outreach and automation. Responsibilities will include identifying target markets, crafting compelling outbound messages, managing email campaigns, analyzing performance metrics, and optimizing strategies for lead generation and conversion. We are looking for a proactive individual who can contribute significantly to our growth by reaching new audiences and expanding our market presence.

AI-Powered Personalized Children’s Storybook Website

Hi, I’m looking for a developer to create a website for personalized children’s books. I already have the books fully designed and illustrated. The AI does not need to create the book or illustrations from scratch. I have already tested the personalization process manually and it works well. The current process is: I have an image containing several poses of the illustrated main character. The customer provides a clear photo of their child. Both images are sent to an AI image editor with a fixed prompt. The AI changes the illustrated character to resemble the child while keeping the same art style, clothes, poses and expressions. I then use the personalized character poses inside the existing book. I will provide you with: the original character pose image a sample child photo the AI result I achieved the exact prompt I currently use ___ What I need initially is very simple: I want a website where a customer can: Choose a book → enter the child’s name → upload their photo → place an order/pay. Behind the scenes, I want the child’s photo and my character-pose image to be automatically sent to an AI image API using my existing prompt, and for the personalized character image to be generated. I also need a simple admin area where I can see: the order child’s name and photo generated character image regenerate it if needed approve the order At first, I do not need the whole book to be generated automatically. My designer can manually place the generated character into the book after I approve it. Later, if the website is successful, I may automate more of the book-production process. The most important first step is simply to automate what I am currently doing manually with AI. Please let me know: if you can integrate an AI image-editing API into the website what AI/API you recommend which platform you recommend for the website approximate cost approximate development time I can send you my current input/output examples so you can clearly see what I need.

BUILT WITH data

I seek a developer to extract and organize data from BuiltWith into structured lists containing business owner name, mobile number, owner email, and LinkedIn profile. Deliverables: clean CSV or spreadsheet with validated contact fields, deduplicated entries, and clear source references. Prefer experience with web data extraction, compliance with site terms, and attention to data accuracy and formatting. Include brief documentation of methods and validation steps.

Wix Studio 15 pages website

Seeking an experienced Wix Studio developer to build a polished 15‑page website featuring online programs, user registration, subscription management, secure payments, booking functionality, Zoom integration with autogenerated meeting links and reminders, plus 6–8 third‑party integrations (analytics, CRM, email, calendar, etc.). Deliver responsive design, intuitive UX, reliable payment flows, automated notifications, and documentation. Must ensure scalability, performance optimization, and seamless integration across services.

Luxury Logistics, Authentication & Insurance Project Manager

VANDALUX is a pre-launch, pre-incorporation digital marketplace being developed for pre-owned and high-value luxury goods, including watches, jewellery, handbags, fine art and collectibles. I am looking for an experienced, hands-on Operations Project Manager / Consultant to take ownership of a specific provider-sourcing and operational workstream in preparation for a future Commercial Launch. The project covers three connected areas: • Independent authentication providers for high-value luxury goods • High-value logistics across Europe • Transit insurance / specialist insurance brokerage for valuable shipments This is not a research-only or advisory assignment. The selected professional should be able to actively manage the workstream on behalf of VANDALUX, including: • assessing our proposed operational requirements and transaction routes; • researching and identifying suitable providers in Europe and internationally; • contacting providers directly by email and telephone; • handling English-language provider calls and follow-ups; • obtaining indicative commercial and operational terms; • comparing providers, coverage, value limits, geographic availability, exclusions, costs and operational requirements; • identifying gaps or dependencies between authentication, transport and insurance; • recommending one or more practical, launch-ready solutions. A representative future transaction route may be: Seller → Independent Authenticator → Buyer The objective is to establish how such a route can work operationally, including who transports the item, how each stage can be insured, applicable value/category/geographic limits, and what provider arrangements would be required. VANDALUX is currently in pre-launch development. No commercial transactions are currently being executed. Provider activation and final implementation would take place later, if and when the marketplace proceeds to Commercial Launch, potentially in several months. The immediate assignment is therefore focused on feasibility, provider sourcing and engagement, collection of real commercial and operational information, and development of a launch-ready framework. Relevant experience may include operations/project management, vendor or provider sourcing, high-value logistics, insurance/broker engagement, luxury/resale marketplaces, authentication services, procurement or cross-border operations. Please explain in your proposal: Your relevant experience with similar provider-sourcing or operational projects. Whether you can personally handle provider outreach, follow-ups and English-language calls. Any relevant experience in logistics, insurance and/or authentication. How you would approach this assignment. Your proposed scope, deliverables, timeline and fixed project fee. I am looking for someone who can take hands-on ownership of this workstream and return with implementable options, rather than providing a general strategy report only.

Website Fix & Speed Optimization

I need an experienced web developer to fix and optimize my existing website. The main issue is that the website is currently slow, especially when loading pages and content. I’m looking for someone who can identify what is causing the slowdown, fix the underlying issues, and improve the overall loading speed without affecting the website’s existing design or functionality. Please include your experience with website speed optimization and what you would check first.

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UK Based Graphic Designer for pop-up brand

Graphic Designer - Rave Experience We are looking for a UK-based graphic designer to develop the visual language for a new immersive experience exploring the story, culture and legacy of rave. The project brings together artists working across film, animation, dance, music, sound and immersive technology. We are now looking for a designer who can create a strong and distinctive visual identity for the public-facing side of the experience. We want something that understands and acknowledges the incredible visual culture that surrounded rave, but doesn't simply recreate the past. The Commission Working collaboratively with our creative team, the designer will develop the visual identity for the project and create: 5 social media designs for Instagram and Facebook to promote the experience A 4-page website design skin/reference which our team will use to build the website An A4 show poster A venue sign which clearly identifies where the experience is taking place We also want the commission to leave us with a simple visual reference that allows our team to sustain and develop the identity beyond the initial commission. This should include: Primary brand colour Supporting and accent colours, including HEX/RGB references Primary typeface/font Supporting or accent typeface Guidance on how colour and typography should work together Any core graphic devices, treatments or visual rules developed for the project What We're Looking For Rave had a visual culture as well as a musical one - flyers, typography, DIY graphics, photocopying, fluorescent colour, club identities, record sleeves, protest graphics and underground publishing. We want a designer who understands that history and can respond to it creatively. But we don't want a pastiche of 1989. Our experience looks at the story of rave culture and its legacy. The visual identity therefore needs to reference where the movement came from while feeling exciting, contemporary and relevant to audiences today. We're particularly interested in designers with a strong individual visual style who are comfortable collaborating with artists working across different disciplines. How to Apply Please send us: A link to your portfolio or examples of relevant work A short introduction to you and your practice Your availability for the project A short response of no more than 150 words answering: How would you create a visual language for rave culture that acknowledges its history without simply reproducing rave nostalgia? We're particularly interested in how you might take the energy, experimentation and DIY spirit of rave and translate that into a visual identity for a contemporary immersive experience and a new generation of audiences. We are not asking for finished concepts or speculative design work as part of your application. We want to understand how you think.

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Shopify expert needed to fix & improve existing store PRE LAUNCH

I am looking for an experienced Shopify developer/designer to help improve an existing PRE LAUNCH Shopify store for a new clothing brand. The store has been created and the basic structure, products and some branding are in place. I am not looking for a completely new website to be built from scratch. I need someone to review the existing store and: - Fix any bugs or functionality issues - Improve the overall design and make the website look more professional - Improve the layout, spacing, fonts and consistency throughout the website - Ensure the website looks excellent on both desktop and mobile - Retain the existing brand identity and overall concept This is a new clothing brand, so I am looking for a clean, modern and premium feel rather than an overly complicated website. I am happy to provide access to the existing store that I have been working on so it can be reviewed. There will be ongoing work for the right person.

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Freelance Growth Marketing Manager for Wellness Brand

Rafft Wellness _ https://rafftwellness.gumroad.com/ About Rafft Wellness Rafft Wellness is a growing wellness business with a range of digital products available for sale through Gumroad. We understand our products and the market we are targeting. Our priority now is finding the right person to take responsibility for the practical work of getting our products in front of potential customers and generating sales. As the business owner, I want to concentrate primarily on product creation and developing the business, rather than spending large amounts of time managing social media, learning Google Ads or constantly researching marketing opportunities. The Role We are looking for a hands-on freelance Growth Marketing & Partnerships Manager to help drive awareness, traffic and sales for Rafft Wellness. This is not primarily a strategy or consultancy role. We are looking for someone who is prepared to actively do the work, identify opportunities and implement marketing activity rather than simply providing recommendations for us to carry out ourselves. The successful person will ideally become an extension of the business and take responsibility for developing practical, affordable and scalable ways of reaching our target audience. We are open to carefully managed paid advertising where it makes commercial sense however, we do not want to immediately commit to large Google or Meta advertising budgets. If paid advertising is used, we would want it to be: Carefully targeted Tested with sensible budgets Measurable Scaled only when it demonstrates a positive return What We Are NOT Looking For We are not looking for someone whose entire service consists of: Posting generic content on social media every day Increasing follower numbers without generating sales Producing a marketing strategy that we then have to implement ourselves Recommending large advertising budgets without evidence that they will work Providing generic marketing advice We want a practical, commercially minded marketer who gets things done. The Ideal Person We would particularly like to hear from freelancers with experience in: Growth marketing Customer acquisition Affiliate marketing Partnership marketing Influencer outreach Digital products E-commerce Wellness, lifestyle or consumer brands Email marketing Performance marketing You should be comfortable working independently, identifying opportunities and taking action. We don't want to have to tell you every day what marketing activity to carry out. We are looking for someone proactive who can take ownership of the marketing process while keeping us informed about progress and results. How We Would Like to Work We are a small startup, so affordability and scalability are important. We would ideally like to begin with an initial trial period or defined project so that we can establish whether we work well together. If the relationship is successful and marketing activity begins generating positive results, we would be interested in developing this into an ongoing working relationship. We are open to discussing the most suitable structure, whether that is: A fixed monthly number of hours A monthly retainer Specific marketing projects A combination of a modest fixed fee and performance-related incentives where appropriate Our priority is finding someone who can provide real value and practical execution at a level appropriate for an early-stage business. When Applying Please tell us: What practical marketing work you would personally carry out for a business like Rafft Wellness. Your experience generating sales, leads or customers for small businesses or digital products. Examples of affiliate, partnership, influencer or growth campaigns you have personally managed. Which parts of the marketing process you would be able to take completely off our hands. How you normally work with small businesses on an ongoing basis. Your proposed pricing structure. How much time you would realistically need each month to make a meaningful difference. Examples of measurable results you have achieved for previous clients. Please do not send a generic proposal. We are specifically looking for a hands-on marketing professional who can take responsibility for implementing marketing activity, allowing the business owner to concentrate on creating and developing products.

Business Communication Support and Internal Record Management

We are seeking a highly professional and detail-oriented assistant to support our internal business development operations on a short-term basis. The selected freelancer will assist with drafting and managing formal business correspondence, coordinating communication between internal teams and external partners, and updating internal records to reflect the status of ongoing discussions. This role requires a polished communication style, strong organizational skills, and a consistent approach to accuracy and professionalism. Key Responsibilities: Draft and manage formal business correspondence. Coordinate communication between internal teams and external partners. Maintain and update internal records related to ongoing business discussions. Ensure all communication is handled with a high level of professional etiquette. Requirements: Strong written communication skills. Excellent attention to detail. Prior experience with professional business communication. Ability to follow instructions carefully and maintain confidentiality. Deliverable: Well-organized internal communication records and professionally handled correspondence support completed within the agreed timeframe. Final Note: Applicants should include a brief summary of relevant experience in professional communication and administrative support

Website Technical Check & Recommendations

hello experts I recently posted a project for fixing the speed of my website and received a lot of proposals. I’m still reviewing them and haven’t selected anyone yet. While going through the website, I’ve also identified another area that needs attention. I’m looking for an experienced developer who can review the website and fix any broken features, errors, or functionality issues that may be affecting the user experience. This is a separate piece of work from the speed optimization project, although I’m open to working with the same freelancer if they have the right experience. Please keep your proposal focused on your experience with troubleshooting and fixing existing websites.

Experienced Seamstress Required – Luxury Silk Products

We are looking for an experienced seamstress to manufacture small batches of luxury silk products for an established luxury lingerie and lifestyle brand. The initial collection will include: Silk large scrunchies Silk head band Luxury silk eye masks Silk head turbans Silk envelope-style pillowcases How it will work: A sample of each product will be provided, along with the required silk fabric and elastic, so you can assess the materials and ensure the finished products meet our quality and finishing standards. We are looking to establish a reliable working relationship with an experienced seamstress who can produce small batches to a consistently high standard, with excellent attention to detail. Please provide: Your experience working with silk and/or luxury fabrics Examples of previous work, if available Your price per batch for each product type or per piece Your approximate turnaround time Your location This is an opportunity to work with a growing luxury British brand, with the potential for regular small-batch production as the collection develops.

Fix Menu/Navigation Bug – Refreshing Causes Errors (HTML/CSS/JS)

We have a live project with a persistent frontend navigation bug. The site functions perfectly except for the main menu. The Exact Bug: When a user clicks a menu link, the page loads correctly. However, if the user refreshes the browser (hits F5 or Cmd+R) on any page other than the homepage, the navigation menu breaks. Specifically: - The active/highlighted state resets to the homepage. - The dropdown sub-menus fail to expand when clicked. - The mobile hamburger toggle stops responding until the page is hard-reloaded again. What we need: We need a frontend developer to debug and fix this refresh issue. We suspect the JavaScript state is not persisting or re-initializing properly after a hard reload, but we are open to your expert diagnosis. Requirements: - Strong HTML5, CSS3, and Vanilla JavaScript (no jQuery). - Proven experience debugging state management and DOM manipulation issues. - Must be able to test the fix across Chrome, Firefox, and Safari.

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Building a TPO free gel polish

Who we are looking for We would particularly like to hear from freelancers who have experience working with: • Nail brands • Beauty or cosmetics brands • Professional salon products • Hair, lash, brow or skincare brands • Beauty e-commerce • Influencer and creator marketing • Meta and/or TikTok advertising We are not simply looking for someone to post on Instagram. We want somebody who can think commercially and help us generate: • New salon customers • Trade account registrations • Product trials • Repeat orders • Brand awareness amongst nail technicians • User-generated content from working nail professionals Main responsibilities You will help develop and execute the launch strategy for Diva*. This will include: • Developing Diva*’s brand positioning and key marketing messages • Creating a 90-day launch plan • Planning Instagram and TikTok content • Organising product photography and video content • Recruiting nail technicians and micro-influencers to test the products • Managing product gifting/seeding campaigns • Developing promotional offers and salon starter packages • Creating Meta/Facebook/Instagram advertising campaigns • Testing different adverts and offers • Growing our database of professional salons and nail technicians • Helping develop email marketing campaigns • Advising on our website and trade-account customer journey • Tracking performance and reporting results Diva* key selling points The launch range currently includes: 72 TPO-free gel polish colours 15ml professional-size bottles Approximately £4 per bottle Available to salons/nail professionals We want Diva* positioned as a professional, dependable and commercially attractive salon brand — great professional value without the premium price tag. We do not want the brand positioned as a cheap consumer gel polish. First 90-day objectives We would like the successful freelancer to help us: 1. Establish clear Diva* branding and positioning. 2. Create professional launch content. 3. Get Diva* products into the hands of real UK nail technicians. 4. Generate authentic reviews, swatches and application videos. 5. Launch social media and paid advertising campaigns. 6. Drive professional/trade account registrations. 7. Generate first-time salon orders. 8. Develop strategies to encourage repeat purchases. Content we want to create Examples include: • Colour swatches • Application demonstrations • One-coat versus two-coat coverage • Nail technician reviews • Salon transformations • Wear tests • Unboxing videos • New colour launches • Nail art using Diva* products • “Build your salon colour collection for less” content • TPO-free educational content • Behind-the-scenes brand content What we need from applicants Please provide: • Examples of beauty/cosmetic/nail brands you have worked with • Links to social campaigns you have managed • Examples of measurable results • Any Meta or TikTok advertising experience • Influencer/UGC campaign experience • Your proposed approach for launching Diva* • Your availability • Your monthly/project fee Please also answer: If you had 90 days to introduce Diva to UK nail salons, what would you do first?* We are looking to build a long-term relationship with the right freelancer if the initial launch is successful.

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Lead Finder

We are a software development company, we have many excellent cusotmer case studies, we provide our services via channel partenrs, we want to develop leads to pass to these partners as a value add of our services. Vertical: Field-service / frontline-operations businesses, facilities management, building services, fleet/automotive, catering & contract services, logistics. a. find the data b. do the reach out c. provide report d. give us the number of expected calls for the fixed contract price, e. if youhave an alternative approach, then we are open to discuss what's worked for you in the past. NOTE: this is a pilot, if this provides good output we will look repeat. Outbound Call Script & Qualification Checklist Field-Service / Frontline Operations, Software Development Outreach Target Filter (for list-building) Industry: Facilities management, building services/BMS, contract catering, field service/maintenance Size: 20–200 field/frontline staff Signals: Job postings for "operations manager," mentions of "digital transformation," careers page describing manual/paper-based processes Title to reach: Operations Director, Head of Digital/IT The Opener (use your natural style, don't read it word-for-word if it sounds stiff on you) The core find is companeis using paperbased processes that we can autmate with software, either building inot their exsiting soluiton or building a new application. "Hi [Name], I know this is out of the blue quick one. We just helped a building services company get their engineer job-scheduling and reporting off spreadsheets and into one system, live in weeks. I'm calling round a few similar-sized ops teams to see if that's a live problem for you too, or if I've got the wrong door." Goal: give them an easy way to engage, not an easy way to hang up. Qualifying Questions (Only ask if they engage past the opener) "What are you using today for [scheduling/inventory/inspections] is it a proper system, or more spreadsheets and WhatsApp?" "Has that started causing problems as you've grown, or is it more of a nice-to-have fix?" "Who'd be the person internally who owns that decision is that you?" A meeting is worth booking when all three are true: Manual/legacy process confirmed Some real pain or cost named (not just "it'd be nice") Right person on the line (or a warm intro to them) Don't book a meeting on "sounds interesting" alone. Objection Handling "We're not looking right now" "Totally fair can I ask, is that because it's not painful enough yet, or because you've been burned by a dev project before?" "Send me something in an email" "Happy to can I ask what specifically you'd want it to speak to, so I'm not sending generic stuff?" If They Ask Technical Questions Don't improvise. Redirect every time: "Great question that's exactly what [Leon, project lead] can walk you through. When works for a 15-minute call?" Call Outcomes to Log For every call, record: Company + contact name/title Outcome: Meeting booked / Callback requested / Not interested / No answer Pain point mentioned (if any, in their own words) Objection raised (if any)

Mobile Game Marketing & Community Manager – Pre-Launch

Mobile Game Marketing & Community Manager – Pre-Launch I'm looking for a freelance Mobile Game Marketing & Community Manager to help me build an audience and community around a new mobile game currently in development. This is NOT an SEO role and I'm not looking for someone to improve Google rankings or sell generic digital marketing packages. I'm looking for someone who understands gaming, social media, creators/influencers and online communities and can work with me as the game progresses towards launch. What I Need Help With The role will include: Developing a pre-launch marketing plan for the game Finding relevant TikTok, YouTube and Instagram gaming creators Contacting creators and managing influencer outreach Finding smaller/micro gaming creators who may be interested in early access Helping organise paid and organic creator campaigns Growing and managing our Discord community Finding genuine players for playtesting Posting in appropriate gaming communities without spamming Planning TikTok, Instagram Reels and YouTube Shorts content Coming up with hooks and concepts for short-form gaming videos Helping organise gameplay clips, character reveals, boss reveals and development updates Helping build excitement around the game before launch Researching similar mobile games and how they are being marketed Helping prepare for the eventual App Store / Google Play launch Tracking what content and campaigns actually generate interest Who I'm Looking For Ideally, you: Understand the mobile gaming market Actually play or have a strong interest in games Understand TikTok, YouTube Shorts, Instagram Reels and Discord Know how to identify genuine gaming creators Are comfortable contacting creators and negotiating collaborations Understand community building rather than simply buying followers Can work independently and bring your own ideas Are comfortable working with a game that is still being developed Can provide honest feedback when something isn't working Previous experience marketing an indie game, mobile game or gaming community would be a major advantage. What I DON'T Want Please don't apply if your main services are: SEO Link building Google ranking Buying followers Buying Discord members Guaranteed downloads/install packages Bot traffic Generic mass social-media posting I'm interested in building a real gaming community and real audience around the project. Initial Goals The first stage will focus on: Establishing the marketing strategy Building the Discord community Recruiting genuine playtesters Identifying suitable gaming creators Beginning creator outreach Developing a consistent short-form content strategy Building an audience before the game launches If things work well, I'd like this to become an ongoing working relationship through development, launch and post-launch. When Applying Please answer these questions: 1. Have you previously marketed a mobile or indie game? If yes, please show examples. 2. How would you start building an audience for a mobile game that hasn't launched yet? 3. How would you find TikTok/YouTube creators who are genuinely suitable for the game? 4. What would you do during the first 30 days working on the project? 5. Have you managed or grown a Discord gaming community before? 6. What gaming communities/platforms would you use to recruit early players? 7. What mobile games do you currently play or follow? 8. Approximately how many hours per week would you recommend initially? Please don't send me a generic marketing proposal. I'd much rather hear specifically what you would do for a new mobile game during its pre-launch stage. I'm looking for someone proactive who can become the person helping me handle the marketing, creators and community side of the project while the game is being developed.

Google ads for Window tint . Ads set up and tracking.

Seeking an experienced Google Ads specialist to develop and launch a targeted campaign for window tint services. Responsibilities include keyword research, compelling ad copywriting, campaign structure, bidding strategy, audience targeting, ad extensions, and conversion tracking setup via Google Analytics and Google Tag Manager. Optimize for lead generation and ROI, implement A/B testing, and provide performance reporting with actionable recommendations to maximize conversions and reduce cost-per-lead.