Digital Marketing Projects
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Implement Automated Lead Nurturing System on Zoho CRM
Company Overview We empower entrepreneurs with the fastest way to get a professional business phone system. Our SaaS platform helps small businesses build stronger customer relationships and grow their sales. We are an early stage startup focused on emerging markets. Project Overview: We need a Marketing Automation Specialist to design and execute a lead nurturing system that maximises conversions on our website. This is a high-impact, time-sensitive project leveraging Zoho CRM to deliver a seamless customer journey from first website visit to closed sale. The ideal outcome is converting website visitors to paying customers within 1-30 days, utilising a multi-channel approach (email, SMS, WhatsApp, and targeted outbound calls). Success will be measured by clear increase in website conversions. Key Deliverables & Success Indicators: - Lead Segmentation & Scoring: A lead scoring model implemented in Zoho CRM that effectively differentiates between low, medium, and high-intent leads. Clear lead segmentation criteria based on demographics, website behaviour, and other relevant factors. - Automated Nurturing Workflows:Design multi-channel campaigns (email, SMS, WhatsApp) with a focus on providing value, addressing objections, and increasing conversions. (Consider a welcome series, educational content, overcoming objections, etc.). SMS and WhatsApp should primarily be used for time-sensitive offers and re-engagement - Integrated SMS and WhatsApp messaging workflows designed to complement email campaigns and boost engagement. - Create compelling email templates and messaging aligned with each lead segment and stage in the customer journey. - Build all necessary automation sequences in Zoho CRM, ensuring seamless lead progression based on engagement. - Telesales Integration: A system to identify high-intent leads who have not converted within 24 hours. Automated process to notify the telesales team and provide them with relevant lead information - Analytics & Optimisation: Zoho CRM dashboards tracking key metrics across all channels (email, SMS, WhatsApp, telesales). Weekly optimisation reports with actionable recommendations to improve campaign performance and conversion rates.workflows. Scope of Work and Timelines Phase 1: Strategy & Setup (Week 1 - 2) - Conduct an audit of existing website analytics and CRM data. - Develop a lead segmentation and scoring model. - Design a comprehensive lead nurturing workflow, including triggers, content themes for each stage, and channel selection. - Outline the telesales integration process. - Create email templates, SMS templates, and automation sequences. Phase 2: Launch & Optimisation (Week 3) - Launch the automated campaigns. - Set up dashboards and reporting in Zoho CRM to track lead progression, conversion rates, and channel performance. - Analyse initial campaign results and suggest optimisations to improve engagement and conversion. If you interested in this Job: - Submit your portfolio highlighting Zoho CRM lead nurturing campaigns. - Include 1-2 case studies showcasing successful automation projects you've implemented. - Briefly describe your approach to segmenting leads and designing a multi-channel campaign that converts.
Hvac specialist
I need a freelancer for my hvac business typically a full time digital marketing expert from google add to Facebook marketing.
a month ago17 proposalsRemoteE-commerce google indexing issues to be fixed
I need an SEO expert to look at our SEO performance in general and give an audit report, and to be search console expert in specific and give recommendation on how to solve indexing issues. Required Outcome: SEO audit report Recommendation A meeting to answer some questions about google search console
a month ago34 proposalsRemoteopportunity
Seeking Local SEO Pro for my Agency
Greetings - I'll try to keep this short as I know you read a lot of these posts every day. I'm looking for someone to support my agency by providing local SEO for a growing list of local business projects. Examples of these might be a local roofing company, a junk removal company, or another local service company. Some of these are simple with 1 service area and 1 GMB. Others are complex, with 8 services, 15 service areas, and 8 gmbs. 1. SCOPE OF WORK My primary focus is on-page SEO. Setting our foundation as well as possible before ANY link building. Keyword & market research, website architecture and mapping, one-page optimizations and content optimizations, and so on. Link building would come AFTER all that, and is not my primary focus. 2. EXPERTISE Please do not come at me with ancient strategies that worked 4 years ago. I am a member of a lot of SEO groups and familiar with most SEO trends and latest strategies, I know what I am doing to some degree - I can discuss these things with you. BUT I'm looking to hire someone who continually learns and improves their skills, who I don't have to train from scratch, and who can self-direct. I'm not interested in training someone from scratch, so if you're new or unproven here on Upwork, no hard feelings but I'm not the right fit for you. 3. REQUESTS Please please please read this and consider it when you apply. 1. The more proof of your work the better. Nothing else matters if this isn't there. If you can prove with concrete examples that you have a real history of building and ranking local business brands, that means more to me than any nice opening chat gpt message. 2. Be conversational and communicative. If I don't get along with you, I won't work with you. A lot of the time people respond to a job post with a really nice message but then the follow up communication simply sucks. Please don't be that person. 3. Be ready to discuss budgeting and so on. I'm a fair person and pay well for good work - but it must be good. Thank you for your time and energies. I look forward to hearing from you. BUDGET is placeholder because this would be an ongoing contract.
a month ago46 proposalsRemoteGoogle ads stopped showing after new ad set
My Google ads have stopped showing after I added another as set to my campaign, I think they were to similar keywords so I removed the second ad set and paused and unpaused the 1st ad set that was performing but now it’s not showing ads. Need it fixed asap
a month ago17 proposalsRemotePCB Assembly Process SEO Content
I'm looking for a skilled SEO content writer to produce high-quality content focused on the PCB assembly process. The primary goal of the content is to boost product sales. Consequently, the content needs to be engaging and compelling, convincing professional engineers to make a purchase. Key details of the project include: - Focusing on SEO optimization, ensuring the content ranks well in search engines. - Maintaining a balance between educational and promotional content. The content should be informative enough to cater to professional engineers, while also encouraging them to engage with the products. - Demonstrating a good understanding of the PCB assembly process, ideally with prior experience in writing about similar topics. - Ensuring the language used is professional and that the tone aligns with the target audience. Ideal skills for this project include: 1. SEO content writing 2. Understanding of PCB manufacturing, especially PCB assembly 3. Copywriting and Marketing skills 4. Familiarity with professional engineering language and concepts. Experience in writing for B2B (business to business) environments would be a plus, as the target audience is primarily professional engineers. The content should reflect a deep understanding of the PCB industry, focusing on the technical aspects of the assembly process while also incorporating persuasive sales elements.
a month ago20 proposalsRemoteLink Building - Adult Niche sites needed
I am looking to build a strong relationship with Link Builders, I need as many high quality sites that accept Adult related posts. The minimum metric requirements for the sites are as follows: 30+ Domain Rating 2500+ Traffic I have multiple clients for multiple different niches, I get around 350 links live per month so I will need many sites.
a month ago19 proposalsRemoteopportunity
Online Marketing
We are seeking an experienced online marketing professional to manage our company's social media marketing activities. The responsibilities of this role include creating 5-7 relevant posts per month, posting them through our LinkedIn, Twitter, and Facebook pages, managing replies to any responses, and working with us to find ways of increasing exposure to the content. We are a UK-based IT support, cloud services, VoIP, and communications lines provider. We are looking for someone with experience creating content within the IT industry. The ideal candidate should have a strong understanding of social media marketing strategies, including content creation, engagement, and audience growth.
a month ago44 proposalsRemoteWebdesigner / SEO
A digital marketing agency is seeking a skilled web designer and SEO professional to update their existing website. The project involves developing 10 new service pages, 3 location pages and regular blog content. Internal optimization must be a top priority during website updates to better position pages in search. The professional will work closely with an in-house content writer to design new pages showcasing the agency's service offerings. Updates should seamlessly integrate with the current design template while improving usability and findability on search engines. Examples of past work highlighting expertise in SEO-focused web design, WordPress development and user experience best practices are preferred. The goal is to leverage web updates and enhance internal linking to support broader agency marketing goals.
a month ago57 proposalsRemoteSEO for a website
Hi SEO experts, I have a website which caters to Indians. Site is 11+ years old. After the Google October and March update my ranking has dropped and the traffic has gone down by more than 70%. Before the update for many keywords I was ranking between 1-3. Can you guys help in recovering it. Thanks Rohit Mohta
a month ago39 proposalsRemoteReview current Adwords Campaign
Review the existing AdWords campaign to identify the reasons behind its ineffectiveness. Thoroughly analyze the campaign structure, keywords, ad copy, landing pages, and conversion tracking to pinpoint areas for improvement. Utilize industry best practices and data-driven insights to optimize the campaign's performance. Conduct keyword research, create targeted ad groups, and write compelling ad copy that resonates with the target audience. Improve the landing pages to enhance user experience and increase conversion rates. Implement conversion tracking and analytics to measure the effectiveness of the campaign's elements. Regularly monitor and adjust the campaign based on performance metrics and customer feedback. Provide comprehensive reports and recommendations to improve the campaign's ROI and achieve the desired marketing objectives.
a month ago23 proposalsRemoteSeo and improve website visability and google ranking
About Brandum: Brandum is at the forefront of the custom apparel industry, offering unparalleled quality in t-shirt, hoodie, and garment printing, along with supplying cutting-edge Direct to Film (DTF) transfers. Our commitment to excellence and innovation has cemented our status as a premier choice for customized apparel solutions. As we continue to grow, our focus remains on quality, creativity, and customer satisfaction. Discover more about our journey at www.brandum.com. Job Summary: Brandum is in search of an experienced and passionate SEO Specialist to elevate our online visibility and search engine ranking. The ideal candidate will possess a robust understanding of SEO tactics, including comprehensive backlinking strategies with relevant websites and crafting SEO-driven content. This role demands a proactive approach to optimizing our website, with a strong emphasis on analytics, creativity, and strategic planning to boost organic search results and enhance our brand's digital footprint. Responsibilities: Conduct thorough keyword research and competitive analysis to uncover SEO opportunities. Implement advanced on-page SEO techniques, focusing on optimizing content, titles, meta descriptions, and images. Develop and execute a strategic off-page SEO plan, with a strong emphasis on building high-quality backlinks from websites relevant to our industry. Coordinate with content creators to suggest topics for blogs and articles that align with SEO goals and audience interests. Utilize analytical tools like Google Analytics and SEMrush to track website performance, identify trends, and make informed decisions to refine SEO strategies. Ensure SEO best practices are integrated into all aspects of our website, working closely with content and web development teams. Keep abreast of SEO trends and algorithm updates, applying new tactics to maintain and improve our website’s search engine ranking. Generate regular reports detailing SEO performance, including rankings, traffic metrics, and conversion rates. Qualifications: Demonstrable experience as an SEO Specialist, with a strong portfolio showcasing successful SEO projects and backlinking efforts. In-depth knowledge of search engine algorithms, ranking methods, and SEO best practices. Proficiency in SEO and web analytics tools (Google Analytics, SEMrush, Ahrefs). Basic understanding of HTML/CSS, with experience in website administration. Exceptional analytical, organizational, and communication skills. Previous experience in the apparel or e-commerce sector is a plus. Candidates must provide a list of previous websites they have optimized for SEO and describe their process for achieving results to be considered for this position. How to Apply: To apply for this exciting opportunity, please submit your resume, a cover letter outlining your experience and fit for the role, a list of previous websites you have optimized for SEO (including outcomes), and a brief description of your SEO process.
a month ago35 proposalsRemoteMAIL CHIMP SETTING UP
Have emails in 3 x excel sheets. Now require person adept with mail chimp to set up to enable me to send out weekly updates.
a month ago29 proposalsRemoteI need an adword campaign for my business
I am looking for someone who is an expert with creating and managing an google ad campaign for a beauty business. It would also need to include local targeting please contact me with your price and also examples of campaigns you’ve Managed and turned around.
a month ago39 proposalsRemoteGoogle ads e-commerce help
Help with google ads dashboard, I dont understand why conversion value and revenue (from GA4 / woo commerce) doesnt match someone to show me screen share
a month ago23 proposalsRemoteGOOGLE ADS REVENUE - CONVERSION VALUE ERROR
HELP ME FIX CONVERSION VALUE DISCREPENCY. WORDPRESS , WOOCOMMERCE UK WEBSITE.
a month ago13 proposalsRemoteopportunity
Guest posts in quality fashion blogs wanted
Hello, I want to publish guest posts on quality blogs for SEO purposes. Looking for specialist fashion-related blogs only. If you're a blogger outreach professional get in touch with specific blogs AND prices. Send a quote with only the best blogs you have (I'm NOT looking for lists with hundreds of irrelevant websites). No PBNs, no penalised websites, please. Many thanks! P.S. The budget is just a placeholder. For the right person, this job could mean regular business.
a month ago48 proposalsRemoteIncrease organic reach to my website https://maidenventures.co/
Hi, We are looking for help with three specific tasks increase traffic to www.maidenventures.co design update a general website optimisation to increase the speed When anyone in Sydney type the following words I would like the website to come up Technology in construction Energy saving Solar loans Building energy audits Electricity savings Gas Savings Utility bills
3 years ago47 proposalsRemote