opportunity
Project
I am an experienced UK estate agent developing a new property-selling platform giving homeowners more flexibility over how much estate-agent help they want.
Instead of traditional percentage commission, sellers choose a monthly marketing package and can add individual services when required.
Core message: Sell your property your way. No percentage commission. Choose the level of help you need.
I need an experienced web designer/developer to design and build the MVP. This is intended to be a functional property platform, not a brochure website.
Experience with UX/UI, subscriptions, payments, property listings, lead generation and APIs/integrations is highly desirable.
Concept
The platform will offer different monthly marketing packages, from DIY through to packages providing exposure across major UK property portals.
Additional services may include:
Photography and floorplans
Property descriptions
EPCs
Sales boards
Buyer qualification/negotiation
Accompanied viewings
Sales progression
Some services will be monthly subscriptions and others one-off purchases. The website must make this distinction clear and allow customers to add services after signup.
Design
The website should be:
Modern and professional
Trustworthy and simple
Conversion-focused
Mobile-first
It should feel like a strong property/technology brand, not a traditional high-street estate agent or cheap classified website.
Reference
Please look at OffAgent for reference regarding the category, service concept and customer journey.
I do not want it copied or cloned. Branding, design, copy and UX must be original.
MVP Requirements
Homepage: Clearly explain the concept, benefits, how it works, pricing, optional services and no-percentage-commission model, with strong CTAs.
Pricing & Services: Clearly show monthly packages and one-off services.
Seller Signup: Sellers should be able to select a package, create an account, enter personal/property details, upload photos/documents, select additional services, pay and submit their property.
Property Listings: Individual professional property pages with photos, price, bedrooms/bathrooms, property type, features, description, floorplan, EPC, location and buyer enquiry CTA.
The main CTA should be “Enquire about this property” rather than displaying the vendor's contact details.
Buyer Enquiries: Buyers should submit name, email, telephone, message, preferred viewing time, buyer position, property and enquiry date/time.
Enquiries should initially come to the business/platform. Vendor contact details must remain private, with leads then passed to the vendor.
CRM
I currently use Loop CRM within my existing estate agency.
Please recommend the best integration approach, potentially using API/webhooks.
Possible workflow:
Website enquiry → Loop CRM → Internal record → Vendor notification
I would prefer not to introduce another CRM unnecessarily.
Payments
The platform must support:
Monthly recurring subscriptions
One-off payments
Adding services to existing customers
Subscription management
Payment confirmations/failed payments
Receipts/invoices
Stripe would be considered, subject to your recommendation.
Admin
The business should be able to manage sellers, properties, listings, enquiries, services, subscriptions, payments, property status and basic lead information.
Automated emails should cover signup, payment, property submission, buyer enquiry, service purchase and subscription confirmation.
Ideal Developer
Experience with:
UX/UI and conversion optimisation
Mobile-first development
Property platforms
Subscription/payment systems
Lead generation
CRM/API integrations
Database-driven websites
Customer onboarding
I am open to recommendations on the technology stack and want someone who can challenge assumptions and recommend the best technical solution.
Please Include
Relevant websites/platforms you have built
Subscription/payment examples
Recommended technology stack
Approach to Loop CRM
Recommended payment solution
Approach to property listings
Estimated timeline and cost
Whether you work alone or with a team
What you need from me
Any improvements or concerns you identify
I am particularly interested in functional platforms, not just brochure websites, and would prefer to work with someone who can continue supporting the platform as it develops.
Please quote for the MVP only. please dismiss estimate below, please quote on cost and will choose deisgner who can do the job to a good standard