Adobe After Effects Projects

OCR - accuracy essential

OCR JOB — TWA Community Group Archive I have one folder containing 63 scanned PDF files. I need you to OCR all of them into a single plain text file. https://www.dropbox.com/scl/fo/g1hccz6s8zbr3v0w9qbb6/AFWOk_Tre7RfzXRIsNdcJm8?rlkey=ocvdld4302j7g9xzrq82uro5u&st=mkiuha0d&dl=0 --- DELIVERABLE — ONE .txt FILE (UTF-8 encoding) All 63 documents go into one file, in numerical scan order. Each document must start with this header, using the original PDF filename as the Document ID: ============================== ARCHIVE_FOLDER: TWACG1 DOCUMENT_ID: Adobe Scan 30 Sep 2025 (1)_combined.pdf DATE: [copy date exactly as it appears in the document, or write: Unknown] PLACE: [copy place exactly as it appears in the document, or write: Unknown] ------------------------------ Then paste the full OCR text of that document. Then start the next header block. Do not create separate files. --- OCR RULES — PLEASE READ CAREFULLY Copy the text EXACTLY as it appears. This means: - Do not correct spelling mistakes - Do not correct grammar - Do not rewrite sentences - Do not summarise anything - Keep all paragraph breaks - Remove page numbers - If a word is unreadable, write [illegible] - Do not add any commentary or notes of your own Accuracy is essential. The point of this job is a faithful record of what is written. --- HAND-DRAWN DIAGRAMS (may or may not appear in this job) If a page is a hand-drawn diagram or technical drawing, do not attempt to OCR it. Instead write: HAND-DRAWN DOCUMENT Title: [if visible] (no readable text) --- This work must be completed within 5 days of the job being accepted.

Interactive ESG Ratings Dashboard for Local Authorities

Project Overview We are an advisory firm looking to build an interactive web platform/dashboard for Local Authority ESG ratings in the UK. Experience with interactive dashboards, maps, or data visualisation projects is strongly preferred. The platform should allow users to: * explore ESG ratings across UK councils
 * interact with a live map
 * compare council ESG performance
 * view council-level ESG breakdowns
 * complete a lightweight ESG self-assessment tool
 The overall feel should be: * modern
 * highly interactive
 * clean and intuitive
 * institutional/professional
 * similar to financial research dashboards
 Reference inspiration: * Transition Pathway Initiative Dashboard
 We already have initial mockups/wireframes attached for visual direction. Design Direction We want the platform to use our CGA branding colours: * deep red
 * white
 * light greys
 * minimal use of accent colours for ESG risk indicators
 The experience should feel: * sleek
 * data-focused
 * easy to navigate
 * responsive/mobile friendly
 The website should not feel corporate or outdated. We want smooth interactions, hover effects, animated transitions where appropriate, and a polished modern UI. Core Functionality Required 1. Landing Page / Hero Section Headline:
“Track. Compare. Lead.” Subheading:
“Benchmark your council’s ESG performance in minutes.” Buttons: * Explore Ratings
 * Try Our Self-Assessment Tool
 Background: * clean white
 * subtle UK map texture/pattern
 2. Interactive UK ESG Map This is the main feature of the platform. Requirements: * Interactive UK map with councils highlighted
 * Councils colour-coded by ESG risk/rating: (this may need to be changed) * Grading of Green = Low Risk
 * Yellow = Medium Risk
 * Orange = Elevated Medium Risk
 * Red = High Risk
 Hover functionality: * council name
 * ESG rating/tier
 * potentially quick summary data
 Filtering/search functionality: * search by council
 * filter by region
 * filter by ESG pillar
 * filter by council size/type
 Smooth hover and transition effects are important. We want this section to feel visually engaging and highly interactive. 3. Council ESG Profile Pages Each council should have its own page/profile showing: * overall ESG rating
 * environmental/social/governance scores (not sure yet)
 * charts or graphs
 * rating commentary
 * benchmarking vs peers
 * historical rating trends (future phase)
 Potential future functionality: * downloadable PDF reports
 * client login area
 4. Mini Ratings Dashboard Preview Example cards showing: * council name
 * environmental score
 * social score
 * governance score
 * overall rating
 Hover interaction: * “See Full Profile”
 Purpose: * quick snapshot view
 * easy comparison
 * visually clean dashboard layout
 5. ESG Self-Assessment Tool We would like an interactive self-assessment questionnaire for councils. Example questions: * Does your council publish an ESG strategy?
 * Do you track ESG KPIs?
 * Is there board-level ESG oversight?
 * Are community impacts considered in decision-making?
 Requirements: * dropdown or multiple-choice style
 * instant/basic scoring or maturity output
 * visually clean and simple UX
 End result: * ESG maturity tier/result
 * CTA prompting consultation booking
 Example:
“Want a more detailed ESG review?”
→ Book a Free Consultation 6. Admin / Backend Requirements We need a simple admin area where non-technical staff can: * update ratings
 * edit council data
 * add/remove councils
 * update commentary
 * manage map data
 Ease of use is important. Technical Notes We are open to recommendations regarding: * tech stack
 * CMS/admin system
 * database structure
 * hosting
 However, this should be: * scalable
 * secure
 * easy to maintain
 * fast-loading
 We are NOT looking for a basic template website. This is closer to an interactive data platform/dashboard. Deliverables Please provide: * design/UI approach
 * recommended tech stack
 * estimated timeline
 * estimated budget
 * examples of similar dashboards or interactive map projects
 Additional Notes We have attached: * homepage mockups
 * map concepts
 * self-assessment flow concepts
 We are initially looking for an MVP, with potential for a longer-term working relationship as the platform evolves.

Professional Photo and Video Editing

TikTok & YouTube Video Editor – Automotive / Vehicle Parts Content We are looking for a skilled and creative video editor for ongoing long-term work within the vehicle parts and automotive recycling industry. This is not a one-off project. We are looking for somebody reliable who can work with us consistently every week editing social media content for TikTok, YouTube Shorts, Facebook and Instagram. The content will mainly focus on: Vehicle breaking/dismantling Engines, gearboxes and hybrid parts Vehicles arriving in stock Part removal videos “Part now available” content Automotive workshop and recycling footage Sales and promotional content for used vehicle parts What We Need Short-form vertical videos for TikTok & Reels YouTube Shorts edits Occasional longer YouTube videos Captions, transitions, sound effects and trending audio Attention-grabbing hooks within the first 3 seconds Fast-paced and engaging automotive edits Consistent branding/style across videos Ideal Candidate Experienced with TikTok and YouTube content editing Understands social media algorithms and trends Can create content designed to increase views, enquiries and sales Automotive interest or knowledge preferred Able to work independently and deliver consistently each week Experience using CapCut, Premiere Pro, Final Cut or similar Important We are specifically looking for somebody interested in building a long-term working relationship rather than charging high one-off prices per video. There will be consistent weekly work available for the right person, so we prefer reasonable long-term pricing based on volume and ongoing collaboration. Position Details Freelance / Remote Ongoing weekly work Flexible workload Long-term opportunity with growth potential To Apply Please send: Examples of previous TikTok or YouTube edits Your long-term weekly/monthly pricing structure Your turnaround times Editing software you use Availability each week We are looking for somebody creative, consistent and easy to work with who can help grow a serious automotive social media presence over the long term.

Intergration PB WB

Project title: Pipedrive, QuickBooks and Mintsoft API automation for 3PL order workflow We are looking for an experienced API/automation developer to help build an order workflow between Pipedrive, QuickBooks Online and Mintsoft. Current systems: - Pipedrive is used by the customer’s sales team - QuickBooks Online is used for invoicing/accounts - Mintsoft is used by our 3PL business for order fulfilment, pick/pack and dispatch Required workflow: When a deal in Pipedrive is moved to a specific stage, for example “Ready for Fulfilment”, the automation should: 1. Pull the deal, organisation, contact and product line information from Pipedrive. 2. Validate that required order fields are complete. 3. Check/match customer and product/SKU data. 4. Create the fulfilment order in Mintsoft. 5. Create or prepare the invoice in QuickBooks Online. 6. Update the Pipedrive deal with the Mintsoft order number, QuickBooks invoice number and automation status. 7. Log errors clearly if required fields, SKUs, customer details or API calls fail. The solution can be built using Make.com, Zapier, n8n, Pipedream or a lightweight custom API/middleware, but we are looking for the most reliable and cost-effective option. Important: - Experience with Pipedrive API/webhooks is required. - Experience with QuickBooks Online API is required. - REST API and JSON experience is required. - Experience with Mintsoft API or warehouse/order management APIs would be a strong advantage. - We need proper testing and a simple handover document. Please respond with: 1. Similar integrations you have completed. 2. Your recommended approach. 3. Fixed price for phase 1. 4. Estimated timescale. 5. What access/information you would need from us.

Short Form Video Editor Needed for Streaming Content

Hey, I’m currently setting up a new online entertainment platform, and I’m looking to outsource short-form video editing work on an ongoing basis. I’m currently comparing various options to find the right long-term fit. The work would involve turning longer livestream recordings into short-form vertical content for platforms like TikTok, YouTube Shorts, and Instagram Reels, but would also involve other tasks per demand. Some of the editing tasks I may need include: - Finding and selecting engaging moments from livestream recordings - Creating short-form clips (typically 15–60 seconds) - Adding captions/subtitles for retention - Fast-paced editing style (zoom-ins, cuts, effects where needed) - Adding hooks in the first few seconds to improve engagement - Formatting content for vertical platforms (9:16) - Creating an engaging highlight style or viral-focused clips I’m specifically looking for someone who can handle both the editing and, if possible, help identify strong moments worth clipping from longer content and make them viral and engaging. Must be a native English speaker or fluent. Please also let me know if you offer any additional services or add-ons (such as extra revisions, advanced editing styles, thumbnail/title suggestions, or clip selection assistance), and how those are typically priced separately. Please include: - Your pricing structure (per clip / hourly / monthly packages) - Typical turnaround times - Bulk/ongoing work pricing options - Breakdown of any optional add-ons or extra costs Looking forward to your response.

Brand identity for Axenara, web studio for hosts and creators

We're Axenara, a web studio that works across hosting, design, development, and consultancy. We host websites, build websites and apps, advise on web services, and manage them once they're live. We also do work for streamers and content creators, and we're heading toward releasing our own web apps based on some of the internal apps we built for ourselves. Our clients range from individuals and creators to small businesses and larger companies. We're rebranding from scratch, alongside rebuilding our web services, and looking for a designer to shape the whole identity with us. The core idea is that Axenara takes the hard parts of the internet off our clients' hands, so they can focus on what they do best. We want a brand that feels warm but capable, modern but not trend-chasing, confident without shouting. The closest reference point is Monzo. They took a category (banking) that everyone assumed had to be cold and corporate, and made it feel human and likeable. The hosting and web services category has the same problem, full of identical blue-and-grey companies, and we want to do for it what Monzo did for banking. Stripe, Linear, and Notion all live in the same neighbourhood as what we're after. The most important part of this brief is how the brand is structured. The model we want to follow is Atlassian. Atlassian have one parent brand (the word Atlassian and its mark) and a family of product brands underneath it: Jira, Confluence, Trello, Bitbucket, Statuspage, and so on. Each product has its own logo, its own colour, its own identity, but they all feel unmistakably like siblings. That family resemblance comes from a small set of rules they've defined internally: every product wordmark is set in the same custom typeface, every product icon follows the same construction language (flat geometric shapes, two or three colours, no gradients or effects), every product owns one colour drawn from a shared palette, and the parent brand has its own colour and stays quiet in product contexts so it doesn't compete with the product. That set of rules is the most important thing we need from you. The Axenara parent brand designed properly, yes, but underneath it a written, named system that says exactly what makes something a member of the Axenara family. Something like "all product wordmarks are set in [X]," "all product icons are built using [Y] construction approach," "all product colours are drawn from [this palette]," "the parent appears at [this scale] relative to the product in lockups." To prove the system works, we'd love to see a couple of concepts for example products: our hosting service, our web development arm, and one of our SaaS tools called ChangeFlow. These are real products that exist or are about to exist, but the brand concepts are demonstrations of how your system applies, not finished product brands. We expect to refine them later or design more products inside the same rules ourselves. A few hard constraints. No blue (the whole category defaults to it and we want out). No generic tech imagery, clouds, servers, globes, swooshes, circuit lines. Beyond that we're genuinely open, and we'd rather see something unexpected than something safe. We're looking for the full parent identity (Axenara logo, variants, colour, typography), a written system of rules that defines how product brands are built underneath it (the typeface, the shape language, the colour palette, the parent-product hierarchy), and demonstration concepts for two or three example products (hosting, web development, ChangeFlow) to show the system in use. It doesn't have to be formal brand guidelines, but the rules need to be explicit enough that we can build the next product's brand ourselves and have it sit comfortably alongside the others. Timeline is flexible, we'd rather get it right than rush. Please share your portfolio, your process, and any ideas you have. We're especially interested in hearing what caught your eye about the brief, or where your instinct would take it. Looking forward to hearing from you.

opportunity

Redesign of Product Brochures

Brochure Design & Brand Template Creation for Engineering / Industrial Company We are looking for an experienced graphic designer to redesign and modernise a suite of brochures for Polymax, one of the UK’s leading manufacturers and distributors of rubber solutions and engineering products. The project forms part of a wider rebrand alongside the launch of a new contemporary website, so the brochure designs must align closely with the new digital brand style. Scope of Work The project includes: Redesign of existing brochures Creation of a new corporate brochure Design of multiple new product family brochures Creation of editable brochure templates for future internal use Development of a consistent visual style system across all brochures Creation of a set of custom icons for use in both brochures and on the website One brochure family (O-rings) will require: A marketing-focused version A more technical version with expanded engineering information These must be visually differentiated while remaining within the same overall brand system. Design Requirements The brochures should: Reflect the styling of the new website Be modern, technical, professional and visually engaging Appeal primarily to engineers, technical buyers and industrial distributors Use strong imagery with concise copy Incorporate icons, tables, bullet points and clean layouts Be adaptable for use by a sister company (alternative colour variants and logos) The initial brochure format will be: A5 Print-ready and digital PDF formats Deliverables The successful freelancer will provide: Print-ready PDF artwork Adobe InDesign packaged files with bleed setup Editable InDesign templates SVG and PNG icon assets created during the project Assets Provided We will supply: Existing brochures Draft brochure content Product information Brand guidance Images and graphics Icon requirements list Working Style This will be a collaborative and iterative project with several rounds of feedback. The Marketing Manager will act as the main point of contact throughout the project. Ideal Freelancer We are looking for someone with: Strong brochure/editorial design experience Experience creating corporate or industrial marketing materials Excellent typography and layout skills Ability to create clean technical visuals/icons Strong Adobe InDesign skills Attention to detail and consistency across multiple documents Experience working with engineering, manufacturing or industrial brands would be highly beneficial. Timeline Target completion dates: Corporate, O-Rings & Gaskets brochures: 26 June 2026 AV Mounts & Mouldings brochures: 17 July 2026 Site Safety, Fenders, Silicone & Technical O-Ring brochures: 31 July 2026

TikTok Shop Video Editor (UGC / Conversion-Focused, Ongoing Work

I’m looking for a video editor who understands TikTok Shop content and selling through short-form video. You’ll be editing raw footage into high-converting TikTok videos designed to drive clicks and sales, not just views. What I’ll provide: Raw footage (UGC-style, iPhone) Product context + occasional direction Reference videos / inspiration What I need from you: Edit 8–20 second TikTok Shop videos Strong hook in the first 1–2 seconds (scroll-stopping) Fast pacing optimized for retention Add captions (clear, engaging, sales-oriented) Highlight product benefits naturally (not overly salesy) Use cuts, zooms, and subtle effects to keep attention Format: vertical (9:16), TikTok-ready Important:This is performance-driven content. The goal is conversions (clicks, purchases), not just aesthetics. Ideal experience: Editing TikTok Shop / UGC / direct-response content Understanding of hooks, retention, and basic conversion principles Bonus: experience with product-based videos or ads Volume: Starting with 3–5 videos per week Scaling to 10+ videos per week if performance is strong Turnaround: 24–48 hours per batch Test (paid):I will provide a short raw clip for a test edit before selecting someone for ongoing work. To apply, please: Share 2–3 TikTok-style videos you’ve edited (preferably product-focused) Confirm your price per video Confirm turnaround time Briefly explain how you approach hooks + making videos convert Looking for someone reliable long-term who understands how to create content that sells

Activewear CAD Designer Needed for Technical Flats + Tech Packs

About the Brand Auroka is a premium Australian activewear brand in development, focused on calm, modern, minimal design. Our products are engineered for training and designed for everyday movement. We are now looking for an experienced CAD / Technical Designer to support our first collection. This project is for high‑quality technical flats and production‑ready tech packs across a small, focused range of women’s activewear. What We Need 1. CAD Flats (Front + Back) For each style, we require clean, accurate, proportionally correct CAD flats. Styles include (approx. 3-4 total): Sports bra Leggings Shorts 2. Full Technical Packs Each tech pack must include: Technical flats (front + back) Construction details Stitching + seam placements Fabric details (provided by us) Colourways Branding placements Measurements/spec sheet (we can provide base measurements if needed) BOM (bill of materials) Any additional notes required for factory sampling 3. Revisions Light revisions included (e.g., adjusting proportions, seam lines, or placements) No major redesigns — the silhouettes and references will be provided What We Will Provide You will receive: Clear reference images for each style Brand aesthetic direction Colour palette Fabric choices Example tech packs (for structure reference) Notes on construction preferences Brand guidelines (minimal, premium, modern) Ideal Experience We are looking for someone with: Proven experience in activewear or sportswear Strong CAD skills (Adobe Illustrator or equivalent) Experience creating factory‑ready tech packs Understanding of stretch fabrics, performance construction, and activewear fit Ability to work cleanly, precisely, and consistently A portfolio demonstrating technical accuracy Applicants with experience at brands like LSKD, Aim’n, Alo, Vuori, Gymshark, or similar will be prioritised. Deliverables 3-4 CAD flats (front + back) 3-4 complete tech packs Delivered in PDF + AI (or vector) formats All files must be clean, layered, and editable Timeline Initial CADs: 1–2 weeks Full tech packs: 4–6 weeks Total project: 4–8 weeks depending on workload and revisions Budget Please provide: Your fixed price for the full project Your rate for additional styles (if needed) Examples of similar work We are looking for quality over speed, but we value efficiency and clarity. How to Apply Please include: A link to your portfolio (activewear examples required) 2–3 samples of CAD flats or tech packs you have created Your estimated timeline Your fixed project price Any questions you have about the brief Only applicants with relevant activewear experience will be considered.

Communications Consultant Needed – Storage Project (Scotland)

Description: We are seeking an experienced communications and public policy consultant to support the consultation phase of a battery energy storage system (BESS) project in Scotland. This is one project in a potential pipeline of similar developments, and there is an opportunity for ongoing, long-term engagement for the right candidate. The successful candidate will have a strong understanding of the Scottish planning system and demonstrable experience in stakeholder and community engagement for energy or infrastructure projects, ideally including battery storage or renewables. Scope of Work: The consultant will support the delivery of a planning and stakeholder consultation process, including: • Assist in planning strategy • Outreach to key communities and stakeholders • Executing on stakeholder engagement strategy • Preparing consultation and engagement materials (e.g. non-technical summaries, briefing documents, presentation content) • Leading or supporting stakeholder and community engagement activities (virtual and in-person) • Acting as a point of contact for stakeholder queries where required • Managing, tracking, and documenting consultation and engagement feedback • Advising on how consultation and stakeholder inputs should inform the planning application Deliverables may include: • Review of consultation and stakeholder engagement strategy • Review of stakeholder mapping and outreach plan • Draft consultation and engagement materials • Record of consultation activities, stakeholder interactions, and responses • Drafting of Planning Statement and supporting documentation Requirements: • Proven experience in UK (preferably Scottish) planning policy and applications • Strong track record in stakeholder and community engagement for infrastructure or energy projects • Experience with BESS, renewables, or similar developments • Excellent communication and facilitation skills • Ability to work independently and manage multiple stakeholders effectively Desirable: • Familiarity with Scottish Government energy policy and net zero strategy • Experience working with local planning authorities and key consultees in Scotland Engagement Details: • Immediate start date (please specify availability) • We are looking for a long-term candidate that can support multiple projects in the UK • An NDA will be required To Apply, please provide: • A brief summary of relevant experience • Examples of similar projects (particularly in Scotland or energy sector, highlighting stakeholder engagement) • Your availability and fee/rate

opportunity

Animator Needed, E-Learning Module, Healthcare Training

The brief: We are looking for a talented animator to create a short animations for professional healthcare e-learning modules. The animations will support the introduction of a complex new concept to the learner and your job is to make that concept feel accessible, engaging and memorable without overshadowing the narration. This is not about visual spectacle. It is about clarity, warmth and impact. The best animations for learning do one thing brilliantly, they make an idea land in a way that words alone cannot. What we are looking for: • A modern, dynamic and visually interesting animation style • Simple and effective — the visuals support the message, they do not compete with it • Clean and professional — this is a published healthcare training product • Able to work in harmony with a voiceover narration — the animation breathes with the words rather than distracting from them • Delivered in MP4 format at 1080p 16:9 suitable for uploading to a professional e-learning platform The animation will need to: • Introduce a concept that is new to the learner in a way that feels intuitive and natural • Use visual metaphor and movement to reinforce key ideas at the right moments • Maintain a tone that is warm, human and professional throughout • Feel like it belongs in a modern, high quality learning environment You are ideal for this if you: • Have experience creating animation for e-learning, explainer or educational content • Understand the difference between animation that entertains and animation that teaches • Can demonstrate the ability to simplify complex ideas through movement and visual storytelling • Have a portfolio that shows restraint as well as creativity — knowing what not to animate is just as important as knowing what to • Are comfortable working from a detailed script and taking creative direction Please include in your application: • A link to your portfolio — specifically any educational or explainer animation • A brief note on how you would approach animating to support a narrated concept • Your estimated turnaround time • Your rate for a 2 to 3 minute animation

AI Video Content Marketing Specialist

We are looking for one AI Video Content Marketing Specialist to manage the full video content marketing workflow from planning, AI-assisted content creation, video production, platform adaptation, automated publishing, and performance improvement. This role is suitable for a multi-skilled person who can combine AI tools, content planning, copywriting, short-form video production, social media publishing, automation setup, and performance analysis in one position. Key Responsibilities Receive and understand marketing strategy briefs, audience insights, campaign goals, priority topics, and target audiences. Plan content calendars, video ideas, storyboards, hooks, captions, CTAs, hashtags, and publishing schedules. Use AI tools to create video scripts, captions, visuals, reels, subtitles, website content, creative assets, and platform-specific content variations. Produce and edit short-form video content for Facebook, Instagram, TikTok, website, and other digital channels. Adapt content for different platforms with the correct format, tone, size, caption style, hashtag strategy, and CTA. Set up and manage AI-assisted workflows to make daily content production faster, more consistent, and easier to scale. Use AI automation to support content planning, script writing, caption creation, storyboard drafting, subtitle generation, creative asset creation, content repurposing, publishing preparation, and performance reporting. Check content quality before publishing, including grammar, subtitles, branding, visuals, links, CTA accuracy, and platform requirements. Schedule and publish daily content across multiple channels using social media management and publishing tools. Track performance results such as views, reach, engagement, clicks, watch time, audience response, website traffic, and leads. Analyze content performance and provide feedback to improve future content strategy, creative direction, hooks, captions, visuals, timing, and platform execution. AI Automation Capability The candidate should be able to use AI tools to automate and speed up the content marketing workflow. AI can assist with: Content idea generation Video script writing Storyboard drafting Caption and CTA writing Hashtag suggestions Subtitle generation Visual and creative asset creation Short video variations Platform-specific content adaptation Content calendar support Publishing preparation Performance summary reports Feedback and improvement suggestions However, the candidate must still review, edit, and approve AI-generated outputs to ensure accuracy, brand consistency, content quality, correct messaging, and platform suitability before final publishing. Requirements Experience in social media marketing, content creation, short-form video, digital marketing, AI-assisted content production, or marketing automation. Able to use AI and creative tools such as ChatGPT, Canva, CapCut, Adobe Express, Runway, HeyGen, Synthesia, Descript, ElevenLabs, Midjourney, or similar tools. Basic video editing and graphic design skills. Strong English writing skills for captions, scripts, hooks, CTAs, subtitles, and website content. Good understanding of Facebook, Instagram, TikTok, website content, and video platform formats. Able to manage content calendars, daily publishing schedules, and multiple content streams. Able to set up simple AI-assisted or automated workflows for content production and reporting. Detail-oriented, organized, creative, reliable, fast-learning, and able to work independently. Able to analyze basic performance metrics such as views, reach, engagement, clicks, watch time, website traffic, and leads. Preferred Candidate The ideal candidate is someone who can manage the full process of plan, create, adapt, automate, publish, analyze, and improve.

Create Meta Ad for online product business

We are looking for an experienced Meta (Facebook & Instagram) Ads specialist to design, implement, and optimize a high-performing advertising campaign for our business. Project Overview Our business sells air conditioning installation services for both residential and commercial customers. We will be selling through Shopify, and our Meta Pixel, product catalogue, and ad account are already connected. The goal is to drive high-quality traffic and conversions through visually appealing and cost-effective ad campaigns with a strong Return on Ad Spend (ROAS). Scope of Work 1. Campaign Setup & Structure * Review and optimize existing Meta Ads account setup * Ensure proper integration between Shopify, Meta Pixel, and product catalogue * Structure campaigns for conversions (sales/purchases) * Configure campaign targeting within a **25-mile radius** of our business location 2. Pixel & Tracking Optimisation * Audit Meta Pixel setup and event tracking * Fix any tracking issues or inconsistencies * Ensure accurate tracking of: * Page views * Add to cart * Initiate checkout * Purchases * Verify data flow between Shopify and Meta Events Manager 3. Ad Creative Development * Create **carousel image ads** showcasing our services * Each carousel card should: * Highlight key selling points (e.g., installation, reliability, pricing, speed) * Include strong call-to-actions (e.g., “Book Now”, “Get a Quote”) * Ensure ads are visually appealing, professional, and aligned with brand identity * Optimize creatives for both mobile and desktop 4. Audience Targeting * Target users actively interested in: * Air conditioning installation * HVAC services * Home improvement (residential customers) * Business/property maintenance (commercial customers) * Use a combination of: * Interest-based targeting * Behavioral targeting * Retargeting (website visitors, engaged users) 5. Conversion-Focused Strategy * Design ads that drive users from carousel to website for purchase/booking * Optimize landing experience for conversions * Implement retargeting campaigns for abandoned visitors 6. Budget & Performance Goals * Focus on **low-cost acquisition** and efficient spend * Continuously optimize for: * High click-through rates (CTR) * Low cost per conversion * Strong ROAS 7. Ongoing Optimisation * Monitor campaign performance regularly * A/B test creatives, audiences, and copy * Adjust campaigns to improve performance and reduce costs * Provide recommendations for scaling successful ads Deliverables * Fully set up and optimized Meta Ads campaigns * High-quality carousel ad creatives * Pixel tracking fully functional and verified * Targeted audience strategy implemented * Ongoing performance improvements and reporting Objective The primary objective is to generate consistent, high-quality leads and sales through Meta Ads while maintaining a strong ROAS and keeping advertising costs as low as possible. We are looking for someone who understands performance marketing, has experience with Shopify integrations, and can create visually compelling ads that convert.