Create Meta Ad for online product business

We are looking for an experienced Meta (Facebook & Instagram) Ads specialist to design, implement, and optimize a high-performing advertising campaign for our business.

Project Overview

Our business sells air conditioning installation services for both residential and commercial customers. We will be selling through Shopify, and our Meta Pixel, product catalogue, and ad account are already connected.

The goal is to drive high-quality traffic and conversions through visually appealing and cost-effective ad campaigns with a strong Return on Ad Spend (ROAS).

Scope of Work

1. Campaign Setup & Structure

* Review and optimize existing Meta Ads account setup
* Ensure proper integration between Shopify, Meta Pixel, and product catalogue
* Structure campaigns for conversions (sales/purchases)
* Configure campaign targeting within a **25-mile radius** of our business location

2. Pixel & Tracking Optimisation

* Audit Meta Pixel setup and event tracking
* Fix any tracking issues or inconsistencies
* Ensure accurate tracking of:

* Page views
* Add to cart
* Initiate checkout
* Purchases
* Verify data flow between Shopify and Meta Events Manager


3. Ad Creative Development

* Create **carousel image ads** showcasing our services
* Each carousel card should:

* Highlight key selling points (e.g., installation, reliability, pricing, speed)
* Include strong call-to-actions (e.g., “Book Now”, “Get a Quote”)
* Ensure ads are visually appealing, professional, and aligned with brand identity
* Optimize creatives for both mobile and desktop

4. Audience Targeting

* Target users actively interested in:

* Air conditioning installation
* HVAC services
* Home improvement (residential customers)
* Business/property maintenance (commercial customers)
* Use a combination of:

* Interest-based targeting
* Behavioral targeting
* Retargeting (website visitors, engaged users)

5. Conversion-Focused Strategy

* Design ads that drive users from carousel to website for purchase/booking
* Optimize landing experience for conversions
* Implement retargeting campaigns for abandoned visitors

6. Budget & Performance Goals

* Focus on **low-cost acquisition** and efficient spend
* Continuously optimize for:

* High click-through rates (CTR)
* Low cost per conversion
* Strong ROAS

7. Ongoing Optimisation

* Monitor campaign performance regularly
* A/B test creatives, audiences, and copy
* Adjust campaigns to improve performance and reduce costs
* Provide recommendations for scaling successful ads

Deliverables

* Fully set up and optimized Meta Ads campaigns
* High-quality carousel ad creatives
* Pixel tracking fully functional and verified
* Targeted audience strategy implemented
* Ongoing performance improvements and reporting

Objective

The primary objective is to generate consistent, high-quality leads and sales through Meta Ads while maintaining a strong ROAS and keeping advertising costs as low as possible.

We are looking for someone who understands performance marketing, has experience with Shopify integrations, and can create visually compelling ads that convert.