Creative Writer Projects

Modern Streetwear Clothing Brand Design & Tech Packs

Looking for a creative fashion designer to create an oversized streetwear collection (hoodies, t-shirts, tracksuits). Includes concept design, tech packs, and factory-ready specifications

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I'm looking for someone to help me set up a kickstarter

I've got a project I'm working on. I need funding for it. I'm looking for someone with experience in creating Kickstarter campaigns that succeed! It's centred around a book store/book comminuty that I want to begin. The area where it will be open is chosen; the official building is not yet secured. I need a Kickstarter to help me cover the cost of books, fitting the shelves, etc, lounge area. While it's a retail business, it's going to have a lot of community building. Workshops for writing, local author signings, bookclubs, creative nights where anyone can join, knitting, writing, painting, etc.

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Professional Academic Editing and Paraphrasing

I am seeking an experienced native English-speaking academic writer/editor to undertake a comprehensive review and professional paraphrasing of my approximately 60,000-word PhD thesis for final submission following my viva. The work should involve a full thesis review from beginning to end, rather than basic proofreading or word replacement. The language should be refined to meet a high PhD-level academic standard, while fully preserving the original research meaning, methodology, technical content, results, findings and conclusions. The required work includes: Professional academic paraphrasing and language refinement. Correction of grammar, sentence structure, punctuation and academic writing style. Improvement of clarity, coherence, flow and readability. Ensuring the language is appropriate for a doctoral thesis. Maintaining consistent academic and technical terminology throughout the thesis. Checking abbreviations and acronyms for consistency. Reviewing all tables and figures, including numbering, captions, references and cross-references. Checking consistency of headings, terminology and formatting throughout the document. Identifying unclear, repetitive or poorly structured sentences and improving them where appropriate. Ensuring the thesis reads consistently as one complete academic document. No AI-generated or AI-paraphrased writing; the work should be completed professionally by a human academic editor. An AI detection report should also be provided upon completion to confirm that the thesis has been professionally human-edited and not AI-generated. Ideally, the revised document should be provided with Track Changes so that I can review the amendments. Word count: Approximately 60,000 words Deadline: Within 2 weeks Required level: PhD / doctoral academic writing Writer requirement: Native English speaker with proven academic editing experience

Identity & Graphic Development.

Project Description We are looking for a graphic designer to professionally refine and develop an existing visual concept for Incessant Music, a UK music company. This is not a logo redesign or website redesign. The website, brand identity and core visual direction already exist. We need a designer who can understand the concept we have developed and elevate its execution rather than replace it with a new design direction. At the centre of the concept is a concentric-ring graphic derived from our existing brand mark. This graphic develops progressively across our five service areas, moving from one ring through to five rings. Each of the five services has its own distinct colour, creating a recognisable visual identity for that service while remaining part of one connected system. Ring Progression & Colour Hierarchy The system progresses from one ring for Service 1 through to five rings for Service 5. As additional rings are introduced, they should not all inherit the service colour or become equally prominent. In every service graphic, only the outermost ring carries the distinct colour assigned to that service. The preceding inner rings — whether there are one, two, three or four — should remain extremely subtle, low-visibility and largely neutral/ghosted. Their purpose is to create a sense of progression, depth and continuity between the five services, not to compete visually with the coloured outer ring. By Service 5, for example, the viewer should see one clearly defined coloured outer ring with four much more subdued rings sitting behind/within it. Visual Direction We want the ring system to have a sense of depth, dimension and atmosphere — almost suspended or floating within the space rather than simply sitting on a flat background. We are interested in the sophisticated use of light, transparency, reflection, depth and subtle environmental illumination to achieve this. The treatment should feel three-dimensional and atmospheric without becoming overly glossy or overpowering. The coloured outer ring should provide the principal visual energy, while the ghosted inner rings contribute depth and structure. The finished direction should feel premium, contemporary, atmospheric, editorial and rooted in the music industry. We are specifically not looking for a gaming, crypto, sci-fi or heavily neon aesthetic. We are looking for someone with a strong eye for brand identity, composition and sophisticated digital graphics, who is comfortable developing an established creative direction rather than starting again. References Supplied We will provide: Existing service-page concept — showing how the graphic system integrates with the website and demonstrating the 1–5 ring progression across the five services. Ring treatment reference — demonstrating the type of dimensional, translucent/glass quality we are exploring. Original Incessant Music vector brand mark (SVG) — showing the source of the concentric-ring visual language. Atmosphere / depth reference — the blue floating-object image supplied with the project. This is provided only as a reference for atmosphere, spatial depth, environmental light and the feeling of an object suspended within a space. It is not a reference for the shape or design itself. These references are intended to communicate the creative principles rather than prescribe the finished execution. We want the selected designer to bring their own professional judgement and creativity to how these qualities are achieved. What We're Looking For When responding, please include any examples of previous work demonstrating sophisticated digital graphics, brand-system development, dimensional graphic treatments or the refinement of an existing visual identity. The successful designer should be able to look at the supplied material and recognise that the objective is to elevate and professionally execute an existing concept — not replace it with an unrelated new one.

Identity & Graphic Development.

Project Description We are looking for a graphic designer to professionally refine and develop an existing visual concept for Incessant Music, a UK music company. This is not a logo redesign or website redesign. The website, brand identity and core visual direction already exist. We need a designer who can understand the concept we have developed and elevate its execution rather than replace it with a new design direction. At the centre of the concept is a concentric-ring graphic derived from our existing brand mark. This graphic develops progressively across our five service areas, moving from one ring through to five rings. Each of the five services has its own distinct colour, creating a recognisable visual identity for that service while remaining part of one connected system. Ring Progression & Colour Hierarchy The system progresses from one ring for Service 1 through to five rings for Service 5. As additional rings are introduced, they should not all inherit the service colour or become equally prominent. In every service graphic, only the outermost ring carries the distinct colour assigned to that service. The preceding inner rings — whether there are one, two, three or four — should remain extremely subtle, low-visibility and largely neutral/ghosted. Their purpose is to create a sense of progression, depth and continuity between the five services, not to compete visually with the coloured outer ring. By Service 5, for example, the viewer should see one clearly defined coloured outer ring with four much more subdued rings sitting behind/within it. Visual Direction We want the ring system to have a sense of depth, dimension and atmosphere — almost suspended or floating within the space rather than simply sitting on a flat background. We are interested in the sophisticated use of light, transparency, reflection, depth and subtle environmental illumination to achieve this. The treatment should feel three-dimensional and atmospheric without becoming overly glossy or overpowering. The coloured outer ring should provide the principal visual energy, while the ghosted inner rings contribute depth and structure. The finished direction should feel premium, contemporary, atmospheric, editorial and rooted in the music industry. We are specifically not looking for a gaming, crypto, sci-fi or heavily neon aesthetic. We are looking for someone with a strong eye for brand identity, composition and sophisticated digital graphics, who is comfortable developing an established creative direction rather than starting again. References Supplied We will provide: Existing service-page concept — showing how the graphic system integrates with the website and demonstrating the 1–5 ring progression across the five services. Ring treatment reference — demonstrating the type of dimensional, translucent/glass quality we are exploring. Original Incessant Music vector brand mark (SVG) — showing the source of the concentric-ring visual language. Atmosphere / depth reference — the blue floating-object image supplied with the project. This is provided only as a reference for atmosphere, spatial depth, environmental light and the feeling of an object suspended within a space. It is not a reference for the shape or design itself. These references are intended to communicate the creative principles rather than prescribe the finished execution. We want the selected designer to bring their own professional judgement and creativity to how these qualities are achieved. What We're Looking For When responding, please include any examples of previous work demonstrating sophisticated digital graphics, brand-system development, dimensional graphic treatments or the refinement of an existing visual identity. The successful designer should be able to look at the supplied material and recognise that the objective is to elevate and professionally execute an existing concept — not replace it with an unrelated new one.

Local Social Media Content Creator & Manager

Social Media Content Creator & Manager Wanted – Sizzling Kitchen, Tadley We’re looking for a creative, reliable social media person to help build and manage the online presence of Sizzling Kitchen, a local business based in Tadley, Hampshire. At the moment, we have little to no presence on Instagram or TikTok, so there is a real opportunity for someone to come in and build this from the ground up. What we’re looking for We want someone who can take ownership of our social media and help us increase local awareness, enquiries and ultimately customers. This would be a hands-on role, not just sitting behind a computer scheduling generic posts. We’d like you to: • Visit our business regularly to take high-quality photos and videos • Capture our food, preparation, events, behind-the-scenes content and day-to-day business • Create engaging Instagram Reels, TikToks and posts • Set up and establish our Instagram and TikTok accounts properly • Develop a consistent social media style and presence • Post regularly and consistently • Write captions and use appropriate local/relevant hashtags • Help showcase what makes Sizzling Kitchen different • Come up with creative content ideas rather than simply posting photos of food • Help promote our services, events, menus and special offers • Monitor engagement and suggest ways we can improve • Ideally help grow our following locally around Tadley, Basingstoke, Reading and surrounding areas The person We’re looking for someone who is: • Creative and confident with social media • Comfortable taking photos and filming video on location • Good at creating short-form video content • Familiar with Instagram and TikTok • Able to spot opportunities for interesting content • Reliable and able to work independently • Ideally has experience working with food, hospitality or local businesses • Has examples of previous social media work they can show us We’re not necessarily looking for a big agency. A talented individual or small team who can make a real difference to a local business would be ideal. Location Tadley, Hampshire You will need to be able to visit us in person to create content, so please only apply if you are within a reasonable travelling distance. What we want to achieve We want to take Sizzling Kitchen from having virtually no Instagram/TikTok presence to having an active, professional and engaging online presence that people locally recognise. Initially, we are looking for someone to help us get everything set up and then manage the content on an ongoing basis. Website: www.sktadley.co.uk Please include examples of your previous social media work, particularly Reels/TikToks and work you've done for local businesses or food/hospitality businesses. When applying, please also give an indication of your monthly cost/package, how often you would visit us to create content and what you would include.

I need a NFT Artist

Seeking a skilled NFT artist to create distinctive digital collectibles. The ideal creator will design cohesive, visually striking pieces with strong thematic identity, attention to detail, and optimized formats for blockchain minting. Responsibilities include concept development, producing high-resolution artwork, preparing layered source files, and delivering web-ready assets with clear variation keys. Prior NFT or digital art experience is preferred; professionalism, adherence to deadlines, and creativity are essential.

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Social Media Assistant - LinkedIn Campaign

We are looking for a proactive Social Media Assistant to support a focused LinkedIn campaign for 2 months. This is a simple, structured task for someone who knows LinkedIn well and can keep our group activity moving consistently. The task will involve: • Reposting posts from our LinkedIn company page to groups. • Posts will go out to approximately 5–10 of our LinkedIn groups. • Posting once per day, before 15:00 UK time. • Reporting back on completed work. What we will provide: • All post content. • All pictures and creative assets. • The LinkedIn company page posts to be reposted. • The list of LinkedIn groups. • Clear posting instructions. Requirements: • Previous verifiable B2B social media support experience. • Good experience using LinkedIn. • Previous experience posting in LinkedIn groups. • Good written English. • Strong attention to detail. • Able to follow clear posting instructions.

Freelance Filmmaker for YXA Cinematic Skincare Mini-Films

We are YXA, a UK-based premium skincare and wellness brand built around science, innovation and performance. We are looking for a freelance Commercial Filmmaker to create 30–60 second cinematic mini-films, with potential for ongoing collaboration. Gymshark’s cinematic campaigns are a key creative benchmark for us. We admire how they turn products and brand ideas into powerful, human-led stories through transformation, emotion, aspiration, dramatic cinematography, sound, VFX and visual world-building. We want someone who can translate this level of creative thinking and cinematic storytelling into premium skincare — not copy Gymshark, but bring that filmmaking philosophy into a beauty and science context in a way that feels uniquely YXA. We are not looking for conventional skincare advertising consisting mainly of product shots, water splashes, stock footage or basic ingredient animations. We want the person, skin and transformation to be the hero, with the product and science integrated creatively into the story. You should have: A strong skincare/beauty commercial portfolio Commercial filmmaking & creative direction experience Strong conceptual thinking and storytelling Experience filming/directing people, faces and skin High-end cinematography Treatment/storyboard development VFX/CGI understanding where appropriate Strong editing, pacing, colour and sound Ability to take a project from brief → concept → production → post → final film PORTFOLIO MANDATORY: Please send your 3 strongest skincare/beauty commercial films. For each, tell us your exact role and briefly explain the brief, creative concept, your thinking behind the direction, and how you developed it into the final film. Please also briefly answer: 1. After reviewing Gymshark’s cinematic campaigns, how would you translate this style of storytelling into premium skincare? 2. If we gave you a new premium, science-led skincare product, how would you approach creating its campaign film from scratch? Please note: Applications will only be considered if you provide the requested skincare/beauty portfolio and answer both questions above. Incomplete applications will not be reviewed.

Motion Designer for 1-Minute Anniversary Event Video

We are looking for a creative motion designer/video editor to create a 1-minute video for LOUNA Aesthetics’ 5-year anniversary celebration. The video will be projected on a large screen during the event and will include: - Cinematic stock footage - Animated keywords - Music synchronization - A countdown - Fireworks / celebration effects - LOUNA branding We are looking for something modern, elegant, cinematic and impactful, with a premium feel.

Meta Ads Media Buyer for E-Commerce Clothing Brand

I’m looking for an experienced Meta Ads media buyer to manage and optimize Facebook and Instagram advertising for an established e-commerce clothing brand. I’m specifically looking for someone with hands-on experience managing Meta Ads for e-commerce brands and who understands creative testing, campaign optimization, scaling, and performance analysis. Before hiring, I’d like to review your previous experience and results. Please include examples of e-commerce accounts you have managed, the types of budgets you have worked with, and any relevant Meta Ads results you can share. Strong communication is very important. I’m looking for someone who regularly monitors the account, communicates what they are doing and why, and can clearly explain their strategy. This will begin with a short trial period. If the trial goes well, there is an opportunity for ongoing work. Please do not include a website audit as part of your proposal. That should fit PeoplePerHour much better than making the post overly detailed. You can save your specific testing rules, reporting questions, communication expectations, and trial requirements for the candidates you actually shortlist.

Looking for a Junior Social Media Assistant / Content Support

I’m looking for someone to help support with a one-month social media project for a premium lifestyle/education-style brand. This would suit someone who is organised, creative, confident with Canva and basic reel editing, and looking to build their portfolio. Responsibilities include: • Helping create a simple monthly content plan • Creating 4 Canva design posts • Editing 4 basic reels using footage provided • Writing captions for each post • Adding 3 relevant hashtags per post • Helping schedule the agreed content • Keeping the overall look polished, premium and cohesive You will be given clear direction, brand guidance and the raw content to work from. Budget: £60 for the full project This is ideal for someone building experience, a student, junior freelancer, or someone looking for portfolio work. Must be reliable, responsive and able to deliver work on time. Please message me with: • Examples of your Canva/design work • Any reels you’ve edited • Your availability • A little bit about your experience

Setup Google Ads for wordpress website and app (phone / Android)

I need an experienced Google Ads specialist to configure campaigns for my WordPress site and mobile app. Getting more users to sign up to my Food Safety App Tasks: set up three campaigns—generic search, app install (iPhone & Android), and Android-specific installs—optimize targeting, bidding, extensions and creatives, integrate tracking (Analytics, Firebase/SDK, conversion tracking), implement relevant keywords and negative keywords, and monitor performance with initial optimization and reporting. Access to WordPress and Google Ads will be provided; prompt, professional delivery and measurable results expected.

Professional Logo Design for BrightLance Company

What we need: ‎30 distinct logo design concepts exploring different creative directions ‎Strong focus on readability of the name “BrightLance” ‎Styles that feel modern, clean, professional, and slightly premium ‎Concepts that can work well as app icons, website headers, and social media profiles ‎Preferred directions: Modern, minimal, geometric, abstract, trustworthy, energetic. Avoid anything that looks too corporate-traditional, cheap, or overly playful. ‎Final deliverables (for selected designer): ‎3–5 refined concepts ‎Full vector package (AI, EPS, SVG, PDF) ‎Transparent PNG + JPG ‎Color + black/white versions ‎Simple usage guidelines preferred

Instagram Market Research & Outreach – UAE/GCC

Overview We’re looking for an experienced Instagram researcher and outreach specialist to identify relevant marketing-related Instagram accounts and support initial business outreach. We are targeting: * Marketing influencers * Blog and industry pages * Small marketing or creative pages * Marketing news, trends, and case study accounts * Relevant niche brands and community pages Target Criteria: Location: Primarily UAE, with GCC as the wider market
Follower Range: Approximately 8K–15K organic followers
Account Status: Active, semi-active, or inactive
Target Volume: Approximately 300–400 qualified accounts Accounts should have a genuine audience, relevant content, and strong alignment with marketing, branding, advertising, and creative industries. Scope of Work The Freelancer will: * Research relevant Instagram accounts using publicly available information and platform-compliant research methods * Organize approximately 300–400 qualified accounts * Submit the initial list for our review and approval * Contact only approved accounts * Conduct professional outreach regarding potential business, collaboration, or partnership opportunities * Manage replies and follow-ups * Request media kits or account insights voluntarily provided by interested account owners * Review follower quality, engagement, audience location, and account activity * Share all relevant findings with us * Maintain an organized outreach tracker Workflow: Research → Review & Approval → Outreach → Manage Replies → Audience & Engagement Review → Share Findings Additional Information No outreach should be conducted before the account has been approved by us. The Freelancer should use only publicly accessible or voluntarily provided information. We do not require passwords, login credentials, private information, unauthorized scraping, or access to another person's Instagram account. The research sheet should include: Username | Category | Location | Followers | Engagement | Activity Status | Profile Link | Notes The outreach tracker should include: Contact Status | Response | Insights/Media Kit Received | Follow-Up Status | Notes When applying, please provide your relevant experience, research methods/tools, estimated timeline for 300–400 accounts, quotation, and examples of similar projects.

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Product Photographer Needed – Beauty / Ecommerce Photography

I’m looking for a UK-based product photographer to create professional ecommerce and lifestyle images for HYGEA BEAUTY, a beauty brand selling premium makeup blending sponges at an affordable price. Website: hygeabeauty.com The images will be used across our Shopify website, Meta/TikTok ads, email marketing and social media. **PRODUCT** Our main product is a pack of 5 reusable makeup sponges, available in: * Multicolour * Black We sell 1-pack, 2-pack and 3-pack bundles. I can send sealed retail packs, which you can open as loose sponges too for styling and application shots. **WHAT I NEED** I’m looking for around **15–20 fully edited images**, combining: 1. Clean product shots - Multicolour and Black packaging - 5 sponges arranged together - Individual sponge hero shots - Packaging + loose sponges - 1-pack, 2-pack and 3-pack presentations 2. Detail shots - Sponge texture and softness - Shape and pointed tip - Close-up/macro images 3. Lifestyle/creative shots - Vanity/dressing-table styling - Flat lays - Sponges with makeup/foundation - Product held naturally in hand - Premium beauty-style compositions 4. Application shots - Ideally 1–3 images showing the sponge being used, for example blending foundation on a hand or face. A full professional model shoot isn’t essential if it pushes the cost up significantly. 5. Style I want the images to feel: Clean, Modern, ,Premium, Feminine, Suitable for a modern DTC beauty brand Please avoid generic Amazon-style photography or AI-generated replacements of the actual product/packaging. **DELIVERABLES** Please include: - High-resolution edited images - Web-optimised Shopify versions - Square crops - Some 4:5 portrait crops for social/ads - A few landscape images for website banners - White/transparent background versions where suitable - Commercial usage rights - Professional retouching, colour correction and background clean-up **BUDGET** My budget is around £150, with some flexibility up to approximately £250 for someone with a strong beauty/product photography portfolio. Quality is more important than receiving lots of average images. **When applying** Please include: 1. Examples of your product photography 2. Beauty/cosmetics work if available 3. Number of edited images included 4. Whether styling/props are included 5. Whether you can provide simple hand/application shots 6. Turnaround time 7. Your location 8. Any creative ideas after viewing hygeabeauty.com Please avoid generic proposals. Relevant portfolio examples are important. There may also be ongoing work as we expand the HYGEA product range.

Meta Ads Specialist Needed for Accounting Firm Lead Generation

I am launching an accounting and bookkeeping firm in Dubai and I am looking for an experienced Meta Ads specialist to help set up, structure, launch and optimize Facebook and Instagram lead generation campaigns. The main goal is to generate qualified enquiries from business owners and SMEs in Dubai/UAE, preferably through WhatsApp or Meta lead forms. I am not looking for general social media management, followers or engagement. I specifically need someone experienced in performance marketing and lead generation. Please apply only if you have experience generating leads for professional services, accounting/bookkeeping firms, B2B companies, or local service businesses. In your proposal, please include examples of Meta Ads campaigns you have personally managed, approximate ad spend and cost per lead achieved, whether you handled the creative/copy strategy, and how you would structure a AED 3,000–4,000 monthly ad budget for an accounting firm in Dubai. I am initially looking for help with setup and the first month of campaign management, with the possibility of ongoing monthly work if the results are good. Please start your proposal with “Dubai Meta Ads” so I know you have read the full project description

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Product Development Specialist - Gift and Paper

We are looking for a commercial, action-oriented, practical-minded Product Development Specialist to drive product creation and range planning from our extensive database of proprietary card and gift designs. You should have experience in paper and gift creation down to the actual knowledge of printing and production. Your primary mission will be to turn our creative assets into market-ready product collections for our e-commerce websites, as well as curate distinct product lines tailored for a service-based motivational range. Beyond building sellable product ranges, you will structure the underlying design workflows and product data so they seamlessly feed into an agentic AI network for automated product generation and e-commerce expansion. The ideal candidate will have a strong background in physical or digital product development, e-commerce range building, creative asset management, and streamlining design-to-market pipelines. Key Responsibilities & Deliverables Range Planning & Curation: Review our extensive design database to curate targeted, commercially viable product collections for our greeting card, gift, and motivational product offerings. Product Concepting: Translate existing design assets into cohesive physical or digital product concepts ready for e-commerce listing and production. Workflow & Data Structuring: Organize design asset attributes and metadata in a structured format that allows an agentic AI framework to dynamically retrieve, combine, and generate new product variations. Pipeline Optimization: Streamline the transition from database asset to live product listing, establishing standard operating procedures for rapid range deployment. Required Skills & Experience Product Development: Proven experience in consumer goods, giftware, stationery, greeting cards, or print-on-demand product creation. E-Commerce & Curation: Deep understanding of e-commerce merchandising, collection building, and visual storytelling. Digital Asset Management: Hands-on experience organizing, mapping, and prepping creative design files for commercial use. AI & Automation Familiarity: Understanding of structured data, automated workflows, or AI-driven content/product generation systems is highly preferred. Proposal Questions for Applicants When submitting your proposal, please briefly address the following: What experience do you have in taking existing design libraries and building commercial e-commerce product lines? Have you previously worked on projects involving digital asset management or preparing workflows for AI/automated tools? What key steps do you follow when organising a large volume of creative assets into sellable ranges? This is an extended position under an agreed job rate.

Dark Suspense Mystery Story

I’d like a skilled storyteller to craft a single, self-contained short story in the mystery genre, written with a deliberately dark, suspense-laden tone. Think unsettling atmosphere, creeping tension, and an ending that lingers. I will supply any additional background details or character prompts once we agree to proceed, but for now you have creative freedom to build an original plot, cast, and setting. I’m happy to discuss target word count, pacing preferences, and any stylistic nuances you enjoy working with—whether you outline first or dive straight into drafting is up to you, as long as the final piece grips from the opening paragraph and resolves cleanly without loose threads. Please deliver the finished manuscript in an editable format such as Google Docs or Word so I can annotate if needed. Let me know your estimated turnaround time and a brief example (or link) of previous dark, suspenseful work so I can gauge fit before we get started.

In Person ONLY Content Creator / Videographer, London

We are looking for a talented content creator / videographer to work with us in person in Kensington, London. We need someone who can film high-quality content and also help turn the footage into professional, engaging videos for social media and marketing. What you’ll be doing Filming content with a professional camera Creating short-form videos for Instagram, TikTok, LinkedIn and other platforms Editing videos into polished, engaging content Helping with ideas, angles, shots and creative direction Creating content that looks professional and fits our brand Potentially helping with basic graphic design and visual content Joining calls when needed to discuss upcoming content Requirements Must have your own camera and filming equipment Previous experience filming and editing videos Strong video editing skills Good understanding of social media content Creative eye and ability to suggest content ideas Graphic design skills are a bonus Good communication and reliability Must be available to work in person in Kensington, London Who we’re looking for Someone who is creative, proactive and understands what makes social media content look professional and engaging. You should be comfortable taking initiative rather than simply being told exactly what to film. Location Kensington, London – in person only. Please include examples of your previous video work/portfolio when applying. It would also be helpful to include the type of camera and equipment you use.