Identity & Graphic Development.

Project Description

We are looking for a graphic designer to professionally refine and develop an existing visual concept for Incessant Music, a UK music company.

This is not a logo redesign or website redesign. The website, brand identity and core visual direction already exist. We need a designer who can understand the concept we have developed and elevate its execution rather than replace it with a new design direction.

At the centre of the concept is a concentric-ring graphic derived from our existing brand mark. This graphic develops progressively across our five service areas, moving from one ring through to five rings.

Each of the five services has its own distinct colour, creating a recognisable visual identity for that service while remaining part of one connected system.

Ring Progression & Colour Hierarchy

The system progresses from one ring for Service 1 through to five rings for Service 5. As additional rings are introduced, they should not all inherit the service colour or become equally prominent.

In every service graphic, only the outermost ring carries the distinct colour assigned to that service.

The preceding inner rings — whether there are one, two, three or four — should remain extremely subtle, low-visibility and largely neutral/ghosted. Their purpose is to create a sense of progression, depth and continuity between the five services, not to compete visually with the coloured outer ring.

By Service 5, for example, the viewer should see one clearly defined coloured outer ring with four much more subdued rings sitting behind/within it.

Visual Direction

We want the ring system to have a sense of depth, dimension and atmosphere — almost suspended or floating within the space rather than simply sitting on a flat background.

We are interested in the sophisticated use of light, transparency, reflection, depth and subtle environmental illumination to achieve this.

The treatment should feel three-dimensional and atmospheric without becoming overly glossy or overpowering. The coloured outer ring should provide the principal visual energy, while the ghosted inner rings contribute depth and structure.

The finished direction should feel premium, contemporary, atmospheric, editorial and rooted in the music industry.

We are specifically not looking for a gaming, crypto, sci-fi or heavily neon aesthetic.

We are looking for someone with a strong eye for brand identity, composition and sophisticated digital graphics, who is comfortable developing an established creative direction rather than starting again.

References Supplied

We will provide:

Existing service-page concept — showing how the graphic system integrates with the website and demonstrating the 1–5 ring progression across the five services.
Ring treatment reference — demonstrating the type of dimensional, translucent/glass quality we are exploring.
Original Incessant Music vector brand mark (SVG) — showing the source of the concentric-ring visual language.
Atmosphere / depth reference — the blue floating-object image supplied with the project. This is provided only as a reference for atmosphere, spatial depth, environmental light and the feeling of an object suspended within a space. It is not a reference for the shape or design itself.

These references are intended to communicate the creative principles rather than prescribe the finished execution. We want the selected designer to bring their own professional judgement and creativity to how these qualities are achieved.

What We're Looking For

When responding, please include any examples of previous work demonstrating sophisticated digital graphics, brand-system development, dimensional graphic treatments or the refinement of an existing visual identity.

The successful designer should be able to look at the supplied material and recognise that the objective is to elevate and professionally execute an existing concept — not replace it with an unrelated new one.