Service Now Projects

opportunity

Looking for a content creator for our website

We are looking for a freelance content creator to support the creation, structuring, and optimisation of written content for the SHAPE project website. Overall objective To produce clear, accessible, and high-quality web content that presents the SHAPE project, supports its dissemination, and addresses the needs of its key target audiences: healthcare professionals, patients, and caregivers. Scope of the mission 1. Content strategy and structuring * Contribute to the definition of a coherent content structure aligned with the SHAPE website architecture * Adapt content to different target audiences (healthcare professionals, patients, caregivers) * Ensure consistency of tone, terminology, and messaging across all pages * Align content with the objectives of a European health project (clarity, credibility, accessibility) 2. Website content creation * Write original content for the SHAPE website, including: * Project presentation pages (mission, objectives, partners, key figures) * Pages dedicated to healthcare professionals (benefits of adapted physical activity, scientific evidence, care pathways, training overview) * Pages dedicated to patients and caregivers (programme descriptions, participation process, practical advice) * Training and resource presentation pages * FAQ content adapted to each audience * Ensure content is clear, pedagogical, and accessible to non-specialist audiences where relevant 3. Editorial adaptation and rewriting * Rewrite and adapt existing content provided by the SHAPE partners when needed * Simplify technical or scientific information while maintaining accuracy * Structure content for web reading (headings, short paragraphs, key messages) 4. SEO-oriented writing * Apply basic SEO best practices: * Keyword integration * Optimised titles and headings * Meta descriptions (if required) * Ensure content is readable, relevant, and search-engine friendly without compromising clarity 5. Multilingual coordination (optional) * Prepare content to facilitate translation into French, Spanish, and Portuguese * Coordinate with translators or provide multilingual writing services if applicable (optional) 6. Collaboration and validation * Work closely with the Fundación Siel Bleu España and SHAPE project team * Integrate feedback and revisions in line with project expectations and timelines * Respect content validation processes linked to European-funded projects Deliverables * Complete written content for all agreed website pages * Structured and ready-to-integrate texts (Word, Google Docs, or CMS-ready format) * SEO-ready content aligned with the website structure * Content adapted to multiple audiences *Newsletter, article of blog Constraints and responsibilities * The freelancer is responsible for content creation, editorial coherence, and clarity * Final validation of content remains with the SHAPE project team * Scientific or institutional accuracy must be ensured throughout all content

Senior Data Engineer

We are seeking a Senior Data Engineer to design, implement, and optimize data pipelines utilizing Scala, Spark, and Java. The ideal candidate will develop and maintain real-time data processing systems essential for business operations. Collaboration with data scientists and analysts is crucial to understand data requirements and deliver high-quality solutions. Responsibilities include ensuring data quality through robust testing, monitoring workflows, and troubleshooting pipelines. Candidates should possess a degree in Computer Science or Engineering, with proven experience in data engineering, real-time processing, and SQL proficiency. Familiarity with cloud platforms and data governance is preferred. We offer a competitive salary, benefits, and opportunities for professional growth in a collaborative environment. Key Responsibilities: - Design, implement, and optimize data pipelines using Scala, Spark, and Java. - Develop and maintain real-time data processing systems to support business-critical operations. - Collaborate with data scientists, analysts, and other stakeholders to understand data requirements and deliver high-quality solutions. - Ensure data quality and reliability through robust testing and validation procedures. - Monitor and troubleshoot data pipelines and workflows to ensure high availability and performance. - Stay current with emerging technologies and industry best practices to continuously improve our data infrastructure. Qualifications: -Bachelor’s or Master’s degree in Computer Science, Engineering, or a related field. - Proven experience with Scala, Spark, and Java in a data engineering or similar role. - Strong understanding of real-time data processing and streaming technologies. - Experience with big data platforms and tools such as Hadoop, Kafka, and Flink is a plus. - Proficiency in SQL and experience with relational databases. - Excellent problem-solving skills and attention to detail. - Strong communication and collaboration skills to work effectively with cross-functional teams. Preferred Skills: - Experience with cloud platforms (AWS, Azure, Google Cloud) and their data services. - Knowledge of data warehousing solutions and ETL processes. - Familiarity with data governance and security best practices.

Sales Operations Account Analyst

The Account Service Analyst's primary responsibilities are customer facing, working directly with Ralph Lauren Accounts and Sales on order management and execution of all post market activities while providing business support to multiple parties through order analysis and reporting. Essential Duties & Responsibilities Responsibilities: Financial Responsible for order management of assigned Sales territory including entering, confirming and maintaining customer orders to ensure accuracy. Territory can include Department stores, Specialty stores, International accounts, and Intercompany accounts. Validate Account's seasonal buy, as well as in-season reorders against order confirmations and clearly communicate and resolve discrepancies Monitor Account's weekly order fulfillment to identify and communicate to Management all concerns that may impact order fulfillment and cause financial risk Review and communicate to Sales and Accounts all issues impacting deliveries, including late receipts, product shortages, style updates, quality issues and transportation delays Account Management Build strong business relationships with accounts and buyers by partnering with Sales to understand account specific preferences and requirements Develop a clear understanding of Brand and business process requirements specific to the division. Maintain and update orders based on customer requests and direction from Sales. Ensure accuracy and understand financial impact of any changes Support multiple markets/seasonal customer buys, ensuring order integrity in partnership with Sales and their account base Identify when to involve Management in issues that require problem solving and decision making Track and report deliveries through warehouse management system until invoiced Analyze and review Account's PO status and provide updates to Sales and Accounts as needed Travel to Corporate offices Core Competencies • Understand how to effectively prioritize assignments and tasks to meet goals • Develop and build relationships with internal and external partners • Ability to analyze issues and make effective decisions • Professional written and verbal communication skills. Time management and organizational skills, ability to multi-task and prioritize workload in a fast- paced and demanding environment Experience, Skills & Knowledge Knowledge/Skills/Abilities Technical Skills Demonstrate ability to learn and navigate in SAP order management system and PKMS warehouse management systems SAP experience preferred • Intermediate Excel skills including formatting, pivot tables, V-look ups and working with formulas Analytical Skills: Aptitude for numbers and data interpretation Basic knowledge of retail math Able to quickly learn business processes and systems Ability to recognize inaccurate data or potential system errors and identify issues that require immediate attention Leadership skills Excellent Interpersonal and communication skills. Ability to effectively communicate with individuals at all levels of the organization Ability to work effectively and collaborate in a team environment Professional presentation skills Ability to work independently, self-motivated, and possess a strong work ethic. Experience Requirements: Undergraduate degree - Liberal Arts, Business preferred A minimum of two years of business-related experience or Retail experience preferred

Research & Content Assistant for Social Impact Coaching Venture

About the Work: My name is Amrik and I am the founder of Panasure (www.panasure.com) , a new venture that guides individuals and organisations from profound loss to resilient renewal ("From Shattering to Synthesis"). My approach integrates 25 years of senior-level expertise in social work and trauma with deep-lived personal experience. I am looking for a sharp, empathetic student or recent graduate to assist in launching this mission. This is not generic social media management. It is applied research and thoughtful content creation at the intersection of psychology, personal narrative, and professional development. Key Tasks Would Include: Researching and compiling a targeted list of potential partner organisations (e.g., university counselling services, relevant charities). Helping to draft clear, compelling content (e.g., LinkedIn posts, short articles) based on my core framework and existing materials. Assisting with basic presentation design and content organisation for workshops. Providing general research support on topics related to grief, trauma-informed practice, and resilience coaching. Who You Are (The Ideal Candidate): You are a current postgraduate student or recent graduate in a field like Psychology, Social Sciences, Marketing, Communications, or Journalism. You are a clear writer and a curious researcher – you enjoy diving into complex topics and explaining them simply. You are intrinsically motivated by social impact and human stories. You want your skills to contribute to meaningful work. You are professional, reliable, and able to work independently from clear guidelines. Most importantly, you read the description above and felt a spark of interest. What This Offers You: Mentorship & Real-World Experience: Direct collaboration with the founder on a real venture. This is a portfolio piece with substance. Flexible, Remote Work: We'll agree on weekly tasks and deadlines that fit around your studies. A Fair Rate: We will agree on an hourly rate or project fee that respects your skill and time. To Apply: Please submit a proposal that includes: A brief note on why this specific project interests you (this is the most important part). Your relevant background (a link to your LinkedIn or CV is fine). Your availability over the next month. Your proposed hourly rate. I look forward to connecting with candidates who feel aligned with this mission Amrik

Conversion Rate Optimisation Specialist

Senior CRO / A/B Testing Consultant – Ad-Hoc Strategic & Hands-On We are a UK-based business running high-volume, high-intent lead generation campaigns in the legal / financial services space. We are looking for an experienced CRO / A/B testing consultant to work with us on an ongoing, ad-hoc basis to properly design, run, and analyse meaningful A/B tests. This role is hands-on and strategic. We already have in-house designers and copywriters — your role is to decide what to test, how to test it, and how to interpret results. What We Need Support With: - Monthly CRO / A/B testing strategy sessions - Identifying high-impact tests based on data, not opinions - Designing and administering A/B tests end-to-end - Advising on test prioritisation and sequencing Ensuring tests are: - Statistically valid - Properly isolated - Commercially meaningful - Analysing results and providing clear next actions Tools & Platforms: Experience with Crazy Egg, VWO, Optimizely, Google Optimize (or equivalents) preferred Happy to use or recommend the tool you believe is best Comfortable working alongside internal teams What This Role Is Not: - Not UI design or copywriting - Not “button colour” testing for the sake of it - Not heatmaps without hypotheses - Not vanity CRO reports Required Experience: - Proven experience running A/B tests on high-volume lead gen sites Strong understanding of: - Statistical significance - Sample size requirements - Test duration vs traffic volume - Experience working with PPC-driven traffic - Able to link CRO outcomes to conversion rate, CPA, and volume - Comfortable challenging internal assumptions where needed Experience in legal / financial / regulated sectors is highly desirable. Engagement Details: - Ad-hoc consultancy - Monthly strategy calls - Project-based A/B test execution Hourly rate (please state) NDA required for shortlisted candidates Long-term relationship possible APPLICATION QUESTIONS (MANDATORY) To be considered, you must answer all questions below. Generic or copy-paste proposals will be ignored. 1. How do you decide what is worth A/B testing on a high-volume lead generation page? 2. Please describe one real A/B test you’ve run that had a meaningful commercial impact. What was the hypothesis, what changed, and what was the outcome? 3. What are the most common mistakes you see businesses make with A/B testing? 4. How do you determine sample size and test duration before calling a result? Important We are looking for someone who: Thinks in hypotheses and evidence Understands PPC-driven user intent Is comfortable saying “this is not worth testing” Focuses on commercial impact, not just conversion rate uplift If that sounds like you, we’d like to hear from you.

CRM Automation Specialist (Ad-hoc Contractor)

We're a consultancy in the payments space. We're a remote, dynamic team and rely heavily on HubSpot, automation, and clean process to scale. ⸻ The Role We’re looking for a hands-on CRM Automation Specialist to own, build, and maintain our revenue systems. This is a fractional contractor role, ideal for someone who enjoys fixing real-world operational problems, improving automation, and making data reliable. You will work closely with the founder to translate business workflows into clean, scalable CRM and automation logic. ⸻ Key Responsibilities CRM & Pipeline Architecture • Maintain and optimise HubSpot deal pipelines • Ensure lifecycle stages, deal stages, and ownership rules are consistent and enforced • Improve lead → deal → live customer flow across providers Automation & Integrations • Build and maintain Zapier automations (HubSpot ↔ forms ↔ tasks ↔ follow-ups) • Debug failed or looping automations • Improve reliability, logging, and error handling Data Quality & Reporting • Ensure reports reflect reality (lead to live, conversion rates, SLA tracking) • Reduce manual checks and edge-case failures • Support KPI dashboards for sales & operations Process Translation • Convert real-world workflows into CRM logic (not theory) • Suggest improvements where systems are fragile or unclear • Document automations and logic clearly ⸻ What We’re Looking For Must-Have • Strong HubSpot experience (We currently use starter packages with zapier workflows) • Deep Zapier knowledge (filters, paths, error handling, sequencing) • Experience supporting sales or ops teams (not just marketing) • Comfortable working with imperfect data and evolving processes • Clear communicator — can explain why something works or breaks • Based in UK, Europe or within 2 hrs of BST Nice-to-Have • Experience in payments, SaaS, or services businesses • Familiarity with lead rotation, SLA tracking, and sales workflows • Comfort working directly with founders ⸻ Working Style & Contract • Fractional: approx. 5–15 hours per month • Ad-hoc tasks + ongoing system ownership • Fully remote • Contractor / freelance arrangement ⸻ How We Measure Success • Reduction in automation errors • Fewer manual fixes required by the founder • Cleaner reporting and faster decision-making • Sales team trust in CRM data To Apply, please include: • A short note on your relevant experience • Examples of similar automations you’ve built (brief description or screenshots) • Your availability and pro rata/hourly rate

Sitecore (10.4) Contractor

Sitecore Contractor (Sitecore 10.4) – UK based Only (Freelance) About the role: Socially Grown is looking for an experienced UK based Sitecore Contractor to support a complex, global corporate website for one of our clients. This is a freelance role with ongoing support and delivery work. Occasional in-person meetings in the UK may be required, so applicants must be UK-based. Commitment: We’re looking for someone who can commit to agreed hours per week (TBC) and work collaboratively with our team and the client’s stakeholders. Key responsibilities: Build, enhance and maintain features on a Sitecore 10.4 platform (ongoing BAU + project work) Implement new components/templates and support content and release cycles Investigate and resolve defects, performance issues and publishing/cache-related issues Work across environments (dev/test/UAT/prod) and support deployment processes Collaborate with internal teams, third-party agencies, and client stakeholders in a corporate environment Ensure high standards of quality, accessibility, security and maintainability Required skills & experience (must-have): Strong hands-on experience with Sitecore – specifically 10.4 Proven track record working on large-scale / enterprise / global websites Strong .NET / C# development experience (Sitecore MVC / Helix principles) Front-end competence: HTML, CSS, JavaScript (and integrating front-end builds into Sitecore) Comfortable working with multi-language / multi-region setups, complex navigation and content structures Able to communicate clearly with technical and non-technical stakeholders UK-based and able to attend occasional in-person meetings (if and when required) Nice to have: Sitecore XM/XP experience and knowledge of personalisation/analytics where applicable Experience with Sitecore Search / Content Search, Solr/Azure Search (as relevant to the stack) Experience with Headless/JSS, Sitecore SXA (if used) Azure hosting knowledge (App Services, CDN, caching, CI/CD pipelines) Working knowledge of accessibility standards (e.g., WCAG) and performance optimisation How to respond: A short summary of your Sitecore 10.x experience (and confirmation of Sitecore 10.4 exposure) Examples of enterprise/global Sitecore projects you’ve supported (high level is fine) Your UK location and ability to attend occasional meetings Your availability (hours per week) and preferred working pattern Your day rate / hourly rate

opportunity

Interactive AI Experience – 3D Guide & Custom Image Gen

I am an artist developing a browser-based interactive ritual experience where a 3D speaking character guides participants through a reflective AI-driven dialogue about the future. At the end of the interaction, the system produces: • A symbolic, poetic spoken response • One AI-generated image based on the participant’s clarified vision, rendered in a custom visual style trained on my artwork This is a poetic, immersive digital art experience, not a generic chatbot or commercial tool. Deliverable: A mini website / web module that can be integrated into an existing website (for example, as a subpage or subdirectory). Scope Clarification The generated images will later be shown in a separate digital “wall” project built by another team. This job does NOT include building that wall interface. Your responsibility is to: ✔ Generate the images ✔ Store them with structured metadata ✔ Make them exportable for future integration Technical Constraints (Non-Negotiable) - • Open-source / open-weight AI models only (LLM, image generation, TTS, STT) • Self-hosted deployment on my infrastructure (Hetzner servers) • No proprietary AI APIs Core User Experience Flow - - Short conceptual intro animation - 3D character appears and speaks, introducing the ritual - User selects one of five thematic prompts - User shares a vision (text input; voice input optional bonus) - AI-guided dialogue (2–4 turns) to clarify the scenario - Final symbolic spoken response from the character - One AI-generated image created from the clarified vision - Session data saved for archive and future visual display Technical Requirements - Frontend (Mini Website) • Immersive but lightweight interface • Smooth transitions between stages • Audio playback (music + character voice) • Responsive design (desktop + mobile) • Built using React / Next.js or similar 3D Speaking Character - • WebGL / Three.js / A-Frame (or similar) • Rigged character model (provided) • Idle animation • Speaking animation synced to audio (lip sync preferred, amplitude-based acceptable for MVP) AI Dialogue System (Open-Source LLM) - • Self-hosted open-weight model • Multi-turn conversation handling • Structured prompting system • Outputs: – follow-up prompts – final poetic response – structured summary for image generation Voice System (Open-Source TTS) - • Open-source text-to-speech hosted on server • Audio drives speaking animation Custom Style Image Generation - The generated image must consistently match a custom artistic visual language based on my artwork. Prompting alone is not enough. You must implement: Preferred: LoRA training using my artwork dataset Alternative: Style adapter / reference conditioning Requirements: • One image per session • Seed reproducibility • Style strength control • Save prompt + generation parameters Backend & Storage Store for each session: • Selected prompt theme • Dialogue transcript • Final spoken response • Scenario summary • Image prompt + parameters • Generated image file • Timestamp Admin Panel Simple password-protected page to: • View sessions • Download text and images Deployment Requirements • Linux deployment on Hetzner • Docker / Docker Compose preferred • Documentation for: – setup – model downloads – environment variables – running services – updating style model Project Timeline Total duration: 2 months Skills Required • Web 3D (Three.js / A-Frame / WebGL) • Experience integrating animated 3D characters in the browser • Experience serving open-source LLMs • Diffusion model LoRA or adapter training • Backend/API development • Docker + Linux deployment How to Apply Please include: 2–3 relevant projects (AI apps, WebGL/WebXR, or interactive experiences) Proposed tech stack (frontend, backend, model serving) Which open models you would use (LLM, diffusion, TTS) and why Recommended server setup (GPU/VRAM) for acceptable performance Screening Questions How would you sync speech audio to a 3D character animation in the browser? Which open-weight LLM would you deploy and how would you serve it? How would you train and deploy a custom style LoRA for image generation? What server setup would you recommend and why?

AI Video Editor / Social Media Content Creator

I’m looking for a skilled AI Video Editor / Social Media Content Creator to help me create high-quality lifestyle reels and business ads without me needing to be on camera. My goal is to build a consistent personal brand and business presence across Instagram Reels, TikTok, and YouTube Shorts using story-driven, engaging short-form video content that feels modern, authentic, and polished. I prefer not to be on camera. Instead, I’m looking for someone who can take scripts, concepts, raw images, brand direction, or ideas and creatively bring them to life using AI tools, stock footage, motion graphics, and strong editing. This role is intended to become a long-term or yearly collaboration if we’re a good fit. What You’ll Be Doing • Create lifestyle-style reels that represent me without me appearing on camera • Use AI tools, stock footage, and creative editing to tell compelling stories • Enhance videos with color grading, lighting effects, and overall polish • Improve pacing, flow, and engagement • Add captions, text overlays, hooks, and call-to-actions • Optimize videos for TikTok, Instagram Reels, and YouTube Shorts • Create business ads using my logo, brand colors, and messaging • Think creatively and make suggestions to improve content quality Skills & Tools (Any Combination Is Fine) • AI video creation tools (Runway, Sora, HeyGen, Pictory, VEED, CapCut, etc.) • Strong short-form video editing skills • Experience creating social media reels and ads • Good sense of storytelling, pacing, and modern content trends • Ability to elevate basic or raw content into polished videos What I’m Looking For • Someone who can take direction and also think creatively • Someone who understands what performs well on social media today • Someone comfortable working without traditional camera footage • Someone reliable, detail-oriented, and consistent Budget & Scope The initial budget is $350 for approximately 10 short-form videos (Reels, TikTok, Shorts). This is intended as a test month, with strong potential for ongoing monthly or yearly work if we’re a good fit. Paid Test Project Before committing long-term, I’d like to start with one paid test project. The test will include creating 1–2 short-form videos using a provided raw image, script, or concept. This test will be paid and, if selected, may be used as real content. To Apply, Please Include Examples of reels, ads, or AI-generated videos you’ve created Before-and-after examples, if available, showing raw content and the final polished result A brief explanation of your workflow and tools Your availability and pricing for ongoing work Bonus Experience working with personal brands, lifestyle creators, or service-based businesses is a plus.

Short-Form Video Editor for Studio & Client Content (Ongoing)

We’re Evolve Studio, a UK-based strategic marketing consultancy. We run regular studio recording sessions for our own brand and for clients, producing high-quality long-form footage that needs turning into effective short-form video. We’re looking for a skilled video editor to support us on an ongoing basis. This role is purely focused on editing. The Work You’ll be provided with clean, well-shot raw footage from studio sessions (interviews, talking-head content, explainers). Your job is to: Edit this footage into engaging short-form videos (30–90 seconds typically) Identify strong hooks within the footage and surface them early Shape edits that feel natural, confident, and professional — not over-produced Add captions/subtitles, light motion where appropriate, and clean pacing Deliver platform-ready outputs for LinkedIn, Instagram Reels, TikTok, YouTube Shorts We will supply: Clear briefs Brand guidelines Reference examples Direction on tone and outcomes You will not be expected to: - Write captions - Manage accounts - Schedule or post content - Track analytics What We’re Looking For This role will suit someone who: - Has proven experience editing short-form video, ideally for professional services, founders, or B2B brands - Can spot a hook quickly — a strong line, insight, or moment that stops the scroll - Understands pacing, structure, and viewer attention (especially in the first 3 seconds) - Is confident editing talking-head content without relying on gimmicks - Can follow a brief but also make sensible editorial decisions - Communicates clearly and hits deadlines Tools You should be comfortable using tools such as: - Adobe Premiere Pro, Final Cut Pro, CapCut, or similar - Subtitle/caption workflows (native or third-party) - Basic motion/text overlays where needed Engagement & Budget - Ongoing freelance work - Typically supplied in batches of footage - Paid per project or hourly (open to proposals) - Long-term relationship available for the right editor We’re not looking for the cheapest option, we’re looking for someone reliable, sharp, and commercially aware who can make good footage work harder. We value quality and reliability over speed or volume. Example videos: https://www.instagram.com/p/DS4YawTCFPB/ https://www.instagram.com/p/DSCTvWqjfug/ https://www.instagram.com/p/DRUAq7nDbd8/ https://www.instagram.com/p/DO6fUSmjf52/

Client Interview Partner (Long-Term / Permanent Role)

1. About Us We are a US-based software development agency led by Michael, delivering high-quality development services to clients worldwide. We work with a skilled developer team and are now looking for a long-term partner to handle client-facing responsibilities and grow with the company. 2. Role Overview We are seeking a reliable and professional partner who will represent our agency in client interviews and manage ongoing client communications. This is a long-term collaboration with profit-sharing and full transparency. You will work closely with the founder and development team, acting as the main communication bridge between our clients and internal team once projects begin. 3. Key Responsibilities - Client Interviews & Onboarding Attend and conduct interviews with potential clients on behalf of the agency Receive full support and preparation from the founder before interviews Represent the agency professionally and clearly communicate our capabilities - Client Communication & Project Coordination Act as the primary point of contact for clients after contracts are secured Maintain regular communication with clients regarding project progress, updates, and requirements Coordinate with the internal development team to ensure client expectations are met - Account & Platform Management Help manage and operate agency-related accounts such as: LinkedIn (initially using your account; company account will be created as the agency grows) Job platforms (Indeed, ZipRecruiter, etc.) Financial Accounts (Bank, PayPal, Zelle, etc.) Other operational tools as needed Work jointly with the founder using shared systems for full transparency - Transparency & Collaboration Operate under a signed employee/partner agreement All communications, accounts, and payments are handled transparently All financial transactions go through shared and trackable accounts 4. What We Handle - Background checks and client paperwork - Contracts and legal documentation - Developer hiring and task execution - Tax handling and administrative overhead 5. Compensation - 15–20% profit share after tax deduction Typical earnings: $1,000–$1,500 per month, with growth potential as the agency scales - Payments are split immediately after client payments are received 6. Ideal Candidate - US Citizen - Strong English communication skills (verbal and written) - Confident in client-facing interviews and discussions - Professional, trustworthy, and long-term oriented - Comfortable working remotely and collaboratively - Experience in tech, recruitment, or client management is a plus 7. Why Join Us - Long-term partnership opportunity, not a short-term contract - Clear profit-sharing model - Full transparency in operations and finances - Opportunity to grow alongside a scaling software agency

Data Annual Form 10-k

Overview Accountants must be familiar with the amount of data required in the Annual Form 10-K filing and the Annual Proxy filing for publicly traded companies because they will use the data from these filings to research a company’s competitors. Accountants can even use the data from these filings in their personal life to research investment opportunities. Scenario In this milestone, you will prepare a valuation for a 1% minority shareholder on the assumption that your company is a “going concern” company, meaning that the company will be able to pay its financial obligations as needed for the foreseeable future. Directions In this milestone, you will provide a brief history and overview of the company you selected. Use your company’s most recent Form 10-K filing and SEC Annual Proxy filing from The Securities and Exchange Commission’s (SEC) website to gather the information described in the rubric criteria. You will also provide a brief summary of your findings for your valuation team members and include a visualization in the summary. Note: Refer to this module’s Discussion for the list of companies to choose from. Specifically, you must address the following rubric criteria: Links Provide the most recent SEC Form 10-K filing link for the company. Provide the most recent SEC Proxy filing link for the company. History and Overview Provide a brief company history overview based on external research of the company. Consider the following questions to guide your response: How long has the company been in business? Who was the original founder of the company? What significant changes to company leadership have occurred? How has the company changed since its beginning? Consider expansion of locations or products/services, etc. Identify all of the company’s major locations for their facilities and/or other properties. Identify all of the customers recognized by the company. List all of the names of the executive management team of the company. Identify all of the competition recognized by the company. Identify all of the major shareholders of the company. Describe business risks recognized by the company. Explain how the company is committed to environmental, social and governance (ESG) efforts and sustainability. Describe the company’s leadership in energy and environmental design (LEED) status. Consider the following questions to guide your response: Is the company currently LEED certified? If the company is not currently LEED certificated, is it working toward becoming LEED certified? Summary Summarize your findings for the valuation team. Include the following details in your response: Explain what you learned as you researched the company. Identify the key points the valuation team needs to be aware of. Create at least one effective visualization that supports key points. Include the following detail in your response: Provide appropriate labels for the visualization(s). If you need writing support, access the Academic Support module of your course. What to Submit Submit the Business Valuation Template with the Milestone One: Introduction section completed. The Introduction section should be an additional 4- to 6-page Microsoft Word document with double spacing, 12-point Times New Roman font, and one-inch margins in addition to the current page count. Sources should be cited according to APA style. Note: You will be using this same file throughout all the milestones and your project. Supporting Materials The following resources support your work on this assignment: Website: U.S. Securities and Exchange Commission This website allows users to search for a publicly traded company and find their published financial statements. Use this website to find your company’s 10-K filing.

Digital Marketing Partner for Our Start-up

i-Thrive Well-Being is seeking an experienced UK-based digital marketing and growth partner to work alongside us in a practical, iterative support model. As a growing start-up brand, part of the challenge is building awareness that i-Thrive exists, particularly within our local catchment and among clearly defined audiences. At the same time, the business must generate enquiries, qualified leads, and—critically—confirmed bookings to support sustainable growth. Rather than a linear “audit → wait → implement” approach, this engagement blends fact-based performance review, rapid implementation of clear quick wins, and concurrent strategy development across paid advertising, organic social media, lead generation, and local SEO. This is a hands-on collaboration, not a reporting-only exercise. ________________________________________ Commercial Principle (Important) Paid Digital Advertising = ROI in Bookings For paid digital advertising, the primary and non-negotiable output is return on investment in bookings. Brand awareness, traffic, and lead volume are supporting indicators, but paid media success is judged on cost per booking, booking volume, and revenue impact, not impressions or clicks alone. ________________________________________ How We Expect the Engagement to Work From the outset, the partner will be expected to: • Rapidly assess current performance across paid ads, organic social, website, and local search • Implement immediate improvements to enquiry, lead, and booking flow • Improve clarity of messaging so audiences understand who we are, what we do, and who we are for • Refine targeting, structure, and creative based on observed response • Build a clear growth strategy informed by what actually converts This mirrors how i-Thrive works with its own clients: measure → interpret → act → review ________________________________________ About i-Thrive i-Thrive Well-Being is a UK-based health, wellbeing, and performance business combining evidence-led diagnostics with structured coaching and behaviour change. We work across four domains: • Healthspan, longevity & metabolic health • Sports performance & endurance • Menopause & midlife health • Executive & workplace performance Our approach is underpinned by a proprietary 5-Dimensional Model of Thriving (movement, nutrition, sleep, psychological wellbeing, purpose & lifestyle). We operate between healthcare and wellness in a high-trust, evidence-based space. ________________________________________ What We Do Diagnostics & Measurement DEXA body composition and bone health, VO₂ max, RMR, lactate testing, metabolic and performance profiling — used to inform decisions, not just generate reports. Coaching & Application One-to-one coaching and structured programmes across longevity, menopause, sports performance, and executive performance. Marketing must attract clients who value measured insight and coached behaviour change, not quick fixes. ________________________________________ Physical Presence We operate from a physical testing and consultation facility in Surrey, serving Surrey, Hampshire, Berkshire, and West Sussex. Local visibility, Google “near me” searches, and reputation are commercially critical. ________________________________________ Scope of Support 1. Paid Digital Advertising (Google & Meta) Primary objective: bookings with clear ROAS Includes performance review (spend → enquiries → leads → bookings), conversion tracking validation, campaign optimisation by service line, budget allocation by cost per booking, and ongoing optimisation. 2. Organic Social Media (Audit & Evaluation) Core platforms: Instagram, Facebook Evaluate the strategic importance of TikTok, Threads, and emerging platforms based on whether they materially support awareness, trust, enquiries, or bookings. 3. LinkedIn Launch – Executive & Workplace Performance Evaluate, launch, or reposition LinkedIn for executive audiences, with a clear content strategy aligned to workplace wellbeing, resilience, and sustainable performance. Support B2B conversations and partnerships. 4. Lead Generation & Conversion Optimisation Website, ads, and social → enquiries, leads, bookings. Includes forms, landing pages, lead magnets, Mailchimp journeys, segmentation, and attribution. 5. Local SEO Google Business Profile optimisation, local keyword strategy, reviews, and on-site local SEO to drive qualified local enquiries that convert. ________________________________________ What We’re Looking For • Experience in health, wellbeing, sports performance, menopause, or executive performance • Comfortable working with start-ups or scale-ups • Strong analytical and commercial mindset • Open to a performance-based or hybrid commercial model • Collaborative, transparent working style UK-based preferred | Surrey-based a bonus Please include: • Relevant experience • Examples of similar work • Your approach to balancing brand awareness with booking ROI • Indicative pricing (initial and ongoing)