Digital Marketing Partner for Our Start-up

i-Thrive Well-Being is seeking an experienced UK-based digital marketing and growth partner to work alongside us in a practical, iterative support model.
As a growing start-up brand, part of the challenge is building awareness that i-Thrive exists, particularly within our local catchment and among clearly defined audiences. At the same time, the business must generate enquiries, qualified leads, and—critically—confirmed bookings to support sustainable growth.
Rather than a linear “audit → wait → implement” approach, this engagement blends fact-based performance review, rapid implementation of clear quick wins, and concurrent strategy development across paid advertising, organic social media, lead generation, and local SEO. This is a hands-on collaboration, not a reporting-only exercise.
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Commercial Principle (Important)
Paid Digital Advertising = ROI in Bookings
For paid digital advertising, the primary and non-negotiable output is return on investment in bookings.
Brand awareness, traffic, and lead volume are supporting indicators, but paid media success is judged on cost per booking, booking volume, and revenue impact, not impressions or clicks alone.
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How We Expect the Engagement to Work
From the outset, the partner will be expected to:
• Rapidly assess current performance across paid ads, organic social, website, and local search
• Implement immediate improvements to enquiry, lead, and booking flow
• Improve clarity of messaging so audiences understand who we are, what we do, and who we are for
• Refine targeting, structure, and creative based on observed response
• Build a clear growth strategy informed by what actually converts
This mirrors how i-Thrive works with its own clients:
measure → interpret → act → review
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About i-Thrive
i-Thrive Well-Being is a UK-based health, wellbeing, and performance business combining evidence-led diagnostics with structured coaching and behaviour change.
We work across four domains:
• Healthspan, longevity & metabolic health
• Sports performance & endurance
• Menopause & midlife health
• Executive & workplace performance
Our approach is underpinned by a proprietary 5-Dimensional Model of Thriving (movement, nutrition, sleep, psychological wellbeing, purpose & lifestyle). We operate between healthcare and wellness in a high-trust, evidence-based space.
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What We Do
Diagnostics & Measurement
DEXA body composition and bone health, VO₂ max, RMR, lactate testing, metabolic and performance profiling — used to inform decisions, not just generate reports.
Coaching & Application
One-to-one coaching and structured programmes across longevity, menopause, sports performance, and executive performance. Marketing must attract clients who value measured insight and coached behaviour change, not quick fixes.
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Physical Presence
We operate from a physical testing and consultation facility in Surrey, serving Surrey, Hampshire, Berkshire, and West Sussex. Local visibility, Google “near me” searches, and reputation are commercially critical.
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Scope of Support
1. Paid Digital Advertising (Google & Meta)
Primary objective: bookings with clear ROAS
Includes performance review (spend → enquiries → leads → bookings), conversion tracking validation, campaign optimisation by service line, budget allocation by cost per booking, and ongoing optimisation.
2. Organic Social Media (Audit & Evaluation)
Core platforms: Instagram, Facebook
Evaluate the strategic importance of TikTok, Threads, and emerging platforms based on whether they materially support awareness, trust, enquiries, or bookings.
3. LinkedIn Launch – Executive & Workplace Performance
Evaluate, launch, or reposition LinkedIn for executive audiences, with a clear content strategy aligned to workplace wellbeing, resilience, and sustainable performance. Support B2B conversations and partnerships.
4. Lead Generation & Conversion Optimisation
Website, ads, and social → enquiries, leads, bookings.
Includes forms, landing pages, lead magnets, Mailchimp journeys, segmentation, and attribution.
5. Local SEO
Google Business Profile optimisation, local keyword strategy, reviews, and on-site local SEO to drive qualified local enquiries that convert.
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What We’re Looking For
• Experience in health, wellbeing, sports performance, menopause, or executive performance
• Comfortable working with start-ups or scale-ups
• Strong analytical and commercial mindset
• Open to a performance-based or hybrid commercial model
• Collaborative, transparent working style
UK-based preferred | Surrey-based a bonus

Please include:
• Relevant experience
• Examples of similar work
• Your approach to balancing brand awareness with booking ROI
• Indicative pricing (initial and ongoing)