Looking for a content creator for our website

We are looking for a freelance content creator to support the creation, structuring, and optimisation of written content for the SHAPE project website.

Overall objective
To produce clear, accessible, and high-quality web content that presents the SHAPE project, supports its dissemination, and addresses the needs of its key target audiences: healthcare professionals, patients, and caregivers.

Scope of the mission

1. Content strategy and structuring

* Contribute to the definition of a coherent content structure aligned with the SHAPE website architecture
* Adapt content to different target audiences (healthcare professionals, patients, caregivers)
* Ensure consistency of tone, terminology, and messaging across all pages
* Align content with the objectives of a European health project (clarity, credibility, accessibility)

2. Website content creation

* Write original content for the SHAPE website, including:

* Project presentation pages (mission, objectives, partners, key figures)
* Pages dedicated to healthcare professionals (benefits of adapted physical activity, scientific evidence, care pathways, training overview)
* Pages dedicated to patients and caregivers (programme descriptions, participation process, practical advice)
* Training and resource presentation pages
* FAQ content adapted to each audience
* Ensure content is clear, pedagogical, and accessible to non-specialist audiences where relevant

3. Editorial adaptation and rewriting

* Rewrite and adapt existing content provided by the SHAPE partners when needed
* Simplify technical or scientific information while maintaining accuracy
* Structure content for web reading (headings, short paragraphs, key messages)

4. SEO-oriented writing

* Apply basic SEO best practices:

* Keyword integration
* Optimised titles and headings
* Meta descriptions (if required)
* Ensure content is readable, relevant, and search-engine friendly without compromising clarity

5. Multilingual coordination (optional)

* Prepare content to facilitate translation into French, Spanish, and Portuguese
* Coordinate with translators or provide multilingual writing services if applicable (optional)

6. Collaboration and validation

* Work closely with the Fundación Siel Bleu España and SHAPE project team
* Integrate feedback and revisions in line with project expectations and timelines
* Respect content validation processes linked to European-funded projects

Deliverables

* Complete written content for all agreed website pages
* Structured and ready-to-integrate texts (Word, Google Docs, or CMS-ready format)
* SEO-ready content aligned with the website structure
* Content adapted to multiple audiences
*Newsletter, article of blog

Constraints and responsibilities

* The freelancer is responsible for content creation, editorial coherence, and clarity
* Final validation of content remains with the SHAPE project team
* Scientific or institutional accuracy must be ensured throughout all content