Policy Research Projects

opportunity

Backend Game Logic Engineer

I’m building a persistent, browser based strategy MMO. The UI is largely in place, I need an experienced backend engineer to implement the core game engine and logic, strictly following a written specification. This is a logic heavy role, not a UI or design role. What you’ll be responsible for You will implement the backend systems that power the game, including: - Colony state and ownership - Resource production, storage caps, and protection - Build / research / training / shipyard queues (time-based, server-authoritative) - Fleet travel, ETA calculation, and recall windows - Deterministic combat resolution (no RNG) - Colonisation, conquest, and hard anti-griefing rules - Technology effects on units, fleets, and travel - APIs consumed by an existing frontend UI The game is fully deterministic: Given the same inputs, outcomes must always be identical. - Non negotiable constraints Please do not apply if any of these are a problem: - No randomness in combat, travel, or production - No “simplifying” mechanics - No redesigning rules or systems - No adding features that are not in the spec This role is implementation, not interpretation. What I’ll provide - A detailed game design document defining all mechanics - Clear formulas for combat, travel, sensors, queues, and tech - An existing frontend UI to integrate against - Fast feedback and decisions (no stakeholder mess) Tech stack - I’m flexible on stack, but you should be comfortable with: - REST or equivalent API design - Relational data modelling - Time based systems (queues, timers, delayed resolution) - Writing automated tests for deterministic logic Please state: - Your preferred backend stack - How you would test deterministic systems - Deliverables (initial milestone) As a first milestone, I expect: Backend logic + API for: - Colony command screen (timers, resources, queues) - Fleet launch, ETA calculation, recall logic - Active missions list - Basic automated tests validating core formulas - Budget & engagement Open to hourly or milestone based pricing - Looking for quality over speed - Long term work possible if this goes well When applying, briefly describe: - A system you’ve built where correctness mattered more than UX - How you avoid logic drift over time

SEO & Organic Growth – Outcome-Led / Performance-Incentivised

Hi, We’re looking for an experienced SEO / organic growth specialist to improve real search visibility and inbound enquiries for an established events and catering business operating across multiple UK locations. This is not a social media role and not paid social advertising. Those channels are already covered. This role is focused on: - Organic search visibility - Google search performance - High-intent service + location keywords - Commercial outcomes (leads, enquiries, bookings) If your work is primarily reports, dashboards, or “ongoing optimisation” without tangible results, this won’t be a fit. Scope of work You would be responsible for: - Keyword research focused on high-intent service and location searches - Defining a clear keyword set and baseline rankings - On-page SEO improvements (service pages, location pages, structure) - Technical SEO fixes (crawlability, internal linking, sitemap, errors) - Authority building / link acquisition (clean, legitimate methods only) - Supporting content only where it directly contributes to rankings - Tracking rankings, visibility, and lead impact We’re interested in movement, not noise. How payment works (important) We are happy to pay upfront, but we require skin in the game. The structure will be: - An agreed base fee (slightly reduced) - Performance bonuses paid on top when agreed targets are achieved Targets will be defined upfront and may include: - Moving agreed keywords from outside the top 30 into the top 20 - Top 20 into top 10 - Top 10 into top 3 - Rankings sustained for an agreed period (e.g. 30 days) Bonuses are paid once targets are hit and verified via agreed tools (e.g. Google Search Console or rank tracking software). If you’re confident in your ability to rank sites, this structure should work in your favour. What we need from you Please include: 1. Examples of sites you’ve ranked (ideally service-based or local SEO) 2. Your actual approach for the first 30 / 60 / 90 days 3. How you measure success (no vanity metrics) 4. Confirmation you’re comfortable working with clear targets and performance incentives Generic proposals will be ignored. Ideal fit - Proven SEO experience (delivery, not theory) - Comfortable being measured on outcomes - Clear communicator - No black-hat or spam tactics - Strong understanding of commercial intent We’re not looking for a long-term retainer based purely on activity. We’re looking for someone who wants to win alongside us. If that sounds like you, get in touch. James

Expert in Notion Databases & Creative Briefs for Video Content

I am restructuring six “Creative Brief Plans,” one for each short video I will be filming. Alongside these, there is a separate Notion database called Visual Content Specs, which serves as a centralized visual reference library. It contains mood boards, image references, and detailed visual options, and is designed to be easy to expand. The purpose of the two databases is distinct but complementary: - Creative Brief Plans focus on written direction and storytelling. - Visual Content Specs focuses on visual details and imagery. Together, they provide a clear, consistent guide showcasing options, direction and uniformity for the visually desired story, helping me decide what to include in each video. ---- DELIVERABLES The data across both databases is heavy in both text and images, and it needs to support text-driven and image-driven views equally. I need help auditing and restructuring the system so it is intuitive, efficient, and easy to use without confusion. - Specifically, I need the structure to support: - A simplified, centralized overview that makes the big picture of both databases immediately clear. Clear call-outs to the most efficient “starting point” (whether that is a dedicated overview page, a space-level page, or the main database view) - Correct and consistent property formats so each piece of information is understandable at a glance. This is especially critical for image-based content - Purpose-built database views for both Pages and Properties with particular attention to image viewing, comparison, and reference - Clear, intuitive navigation from *All Pages*, including a clean and logical “Cultures | Archive” structure - No redundant or duplicated information across pages, properties, or views - Both databases must remain easy to add new research and images to without breaking the structure. - It is essential that all key information can be understood directly from the database level, without needing to open individual pages—using toggles, collapsible sections, and multiple database view modes (or other appropriate tools). - Finally, Visual Content Specs must be easily and frequently referenced from within each Creative Brief Plan, reinforcing a clear link between written direction and visual execution. - This model will be for 6 videos at first, but there will be 6 more in the future utilizing the same model, 6 more again and so on -- PLEASE NOTE — I’ll be asking to sign a NDA - non disclosure agreement, requesting full privacy of this project once we begin working together

Survey Data Analysis, Reporting & Dashboard Development

I am looking for a skilled Data Analyst / Monitoring & Evaluation (M&E) specialist to support the analysis and reporting of survey data collected for an NGO-style project. The scope of work includes cleaning and validating datasets collected through tools such as KoboToolbox, performing statistical analysis, and producing clear, well-structured reports to support evidence-based decision-making. Key responsibilities include: Cleaning and validating raw survey data (Excel / CSV format) Conducting descriptive and basic inferential statistical analysis Producing summary tables, charts, and visualizations Developing an Excel or Power BI dashboard to track key indicators Writing a concise analytical report (Word/PDF) with findings and recommendations Deliverables: Cleaned and well-documented dataset Analytical report (5–10 pages) Dashboard (Excel or Power BI) Summary of key insights and recommendations Tools preferred: Excel, R or Python, Power BI, KoboToolbox The project is suitable for a freelancer with experience in data analysis, survey research, and M&E reporting. Clear communication, attention to detail, and adherence to deadlines are essential.

I need SEO for my blog website

I am looking to hire an experienced SEO-focused blog website freelancer to help create, optimize, and improve my blog website for better search engine rankings and organic traffic. The ideal freelancer should have strong knowledge of SEO best practices, content optimization, and blog website structure. The goal of this project is to build a high-quality, fast, and user-friendly blog that performs well on Google and other search engines. Project Scope: Set up or improve an SEO-friendly blog website Optimize site structure, URLs, and navigation Implement on-page SEO (meta titles, meta descriptions, headings, keywords) Ensure mobile responsiveness and fast loading speed Optimize blog content for search engines and users Basic technical SEO (indexing, sitemap, schema if needed) Requirements: Proven experience with SEO and blog websites Knowledge of keyword research and on-page SEO Familiar with WordPress or similar CMS Ability to follow Google SEO guidelines Good communication and timely delivery Project Goal: To increase organic traffic, improve search engine rankings, and build a strong foundation for long-term blog growth. Please share your previous SEO or blog-related work, your approach to SEO, and your estimated timeline for completing this project.

SaaS SEO Traffic Growth

We are engaged by a SaaS platform that sells exclusively to businesses and I’m looking to ramp up non-paid acquisition by strengthening SEO. Our client has recently launched an AI tool in competing with tools like Jasper and write sonic. Please visit https://vyndow.com/vyndow-seo.html to know how this tool operates and its benefits. You can sign in for free and use it. The immediate objective is clear: drive a measurable lift in organic traffic. To get there, we need someone who can own keyword research, on-page optimisation, technical clean-up and the content angle that ties it all together. Expect to work with data from Google Analytics, Search Console, Ahrefs/SEMrush and a screaming-frog style crawler so we have a shared, numbers-driven roadmap. The focus keywords would be around AI writing, AI SEO, blog generation, content writting etc. Deliverables I’m expecting • A prioritised keyword universe mapped to buyer intent and funnel stage • Page-level on-page recommendations (titles, meta, internal links, copy tweaks) for the core site sections • A concise technical audit highlighting indexation issues, speed problems, schema opportunities and anything else blocking growth • Content briefs or outlines that show how to capture additional opportunity keywords Success will be tracked against traffic uplift, crawl health and ranking movement for the agreed keyword set. If you’re comfortable digging deep into SaaS-specific SERPs and can communicate findings in plain English, we should be a great fit. The primary objective is to drive organic traffic from SEO executives, SEO agencies, Content Agencies and others who are likely to be searching for AI tools for SEO and Content. These are the primary keywords we are looking for.

Ex UK female detective serious crime, historic CSA, interviewing

I need a focused research sprint to identify real organisations and companies I can apply to that have a credible need for an English-speaking female ex-UK police detective with extensive experience in: Serious crime review / cold-case review Major & complex investigations Investigative interviewing (victims, witnesses, suspects) Historic child sexual offences / safeguarding Training delivery in all of the above (incl. train-the-trainer) Geographic scope: Caribbean, South America (prioritise English-speaking / UK-linked jurisdictions), and the Middle East (Gulf states + regional training academies/contractors). This is not general information. I want a target list of employers/contract holders with the best match and a clear route to apply or pitch services. What you must deliver Provide a ranked list of 30–60 target organisations split by region, including at least: Employer/organisation name Country / city (where relevant) Type of organisation (police service, overseas territory force, training academy, security contractor, NGO/UN programme, consultancy, prime contractor) Why it fits (1–2 lines linked to my skillset: serious crime review, historic CSA, interviewing, training) Application/procurement route (careers page, tender portal, recruiter, “register as consultant”, HR contact pathway) Named contact or department where available (HR/recruitment lead/training director/procurement) Link(s) to careers page / vacancy page / procurement portal / programme page Evidence of demand (recent vacancy, programme announcement, reform initiative, capacity-building project, or contract award — cite source link + date) Best approach (apply to role, register as consultant, speculative email with capability statement, partner as associate trainer, etc.) Priority targets to include (don’t ignore) British Overseas Territories / UK-linked policing in the Caribbean and nearby (where UK experience is valued). Regional security bodies and training institutes in the Caribbean. Middle East police academies / security studies institutes and prime contractors delivering police training/capability uplift. Major consultancies/contractors that use ex-law enforcement associates for investigations, safeguarding, training, governance. Output format Deliver in Excel or Google Sheet, plus a 1–2 page summary with: Top 10 “high probability” targets and why Top 10 “contractor / consultancy route” targets Any active vacancies/opportunities found (with dates/links) Quality bar (important) Avoid generic “could be relevant” lists. Every entry must have a clear reason + a real route to apply. Focus on English-speaking or clearly English-operating environments (UK-linked jurisdictions, international contractors, institutes using English delivery). Use recent evidence (preferably within the last 24 months) where possible. Optional add-on (quote separately) Draft a one-page capability statement and two outreach email templates (Caribbean policing / Middle East academy-contractor) tailored to this profile.

Beginner Social Media Assistant (Training Provided)

I’m looking for a beginner social media assistant to help with simple, repeatable daily tasks. No prior experience is required — full training will be provided step by step. Tasks include: - Posting content on social media platforms - Updating and maintaining documents - Researching and organizing content ideas - All work is done entirely from a smartphone. Work details: - Ongoing, long-term work - Up to 6 hours per day, though some days may have less work, depending on overall workload and my availability - Most days are 4–5 hours, but it can occasionally go up to 6, so flexibility is important - Work is daily, including weekends - Flexible schedule, but consistent availability is important Compensation: - $50 for a 1-week paid trial - If the trial goes well: $200/month - Plus 2% revenue share from YouTube channels - Based on recent performance, this typically equals $40–$100/month - Channel revenue has been growing consistently, so over the long term this additional amount is expected to increase - Some days may involve more work than others — when more work gets done, the channels tend to perform better, which is reflected in higher monthly earnings through the 2% revenue share - You’ll have full visibility into channel revenue, so you can always see exactly how much you’re earning and the impact of your work Requirements: - Smartphone capable of downloading 5–10 GB of videos daily from Google Drive - Ability to upload content to social media without quality loss - Stable internet connection - Reliability and interest in long-term work Please include in your application: - Your weekly availability - Your daily availability (hours per day and time window) - Your phone model and operating system - Confirmation that you’re interested in long-term work

opportunity

Business Plan Sales Partner –

Business Plan Plus is seeking one dedicated referral partner to work closely with us on an ongoing basis. We specialise in writing high-quality, fully researched business plans for entrepreneurs, startups, growing companies and immigration applicants across the UK and internationally. Our plans are commercially robust, professionally structured and aligned to funder, investor and Home Office requirements where applicable. We are now looking for an additional motivated individual who can introduce suitable plans and clients to us. This is a great opportunity to earn a more than satisfactory ongoing monthly income from clients with plans introduced. (or you may have plans from your own client's needs that you can introduce to us) About Business Plan Plus We provide professional business plans for: • UK Innovator Founder Visa applications • Skilled Worker / Sponsor Licence related business cases • Expansion Worker and Self-Sponsor routes • Start-Up Loan applications • SEIS / EIS investment preparation • Bank and commercial finance funding • Investor-ready pitch decks and financial forecasts • Franchise and multi-site expansion models • Strategic growth and acquisition planning Our clients include direct entrepreneurs, immigration solicitors, accountants, consultants, and growing SMEs who require structured, credible documentation. Plans are written to meet specific objectives – whether securing endorsement, obtaining finance, attracting investors, or guiding business growth. The Opportunity We are seeking one individual who : • Has access to entrepreneurs, startups, immigration applicants or growing businesses • Works with accountants, solicitors, consultants or advisory firms • Is confident making introductions and building professional relationships • Understands the value of high-quality business planning • Is reliable, organised and professional You will introduce qualified prospects to us. We handle consultation, quoting, writing and delivery. You earn a strong commission on every confirmed plan. There is no limit to earnings. The more suitable plans introduced, the more you earn. This Role Suits Someone Who: • Already works with startups or small businesses • Is connected to immigration advisers or legal professionals • Provides consulting or advisory services • Has an entrepreneurial mindset • Wants a flexible, remote income stream This is not cold-call telesales. We are looking for a relationship-based introducer who understands professional services. What We Offer • Clear service structure and pricing • Proven track record and professional credibility • High commission structure • Ongoing collaboration and support • Remote working • Long-term partnership potential You may wish to use or Brand or be independent when you approach prospects. We are looking to work closely with one committed individual rather than multiple casual introducers. To Apply Please include: • A brief summary of your background • Who you would introduce business plan services to • Your experience working with entrepreneurs or professional services • Why you believe you would be a good fit We are looking for someone serious about building a long-term partnership with us If you are well-connected, commercially aware, able to introduce plans to us and are motivated by the income we offer, we would welcome your application.

VA required for lead outreach

VA required for targeted hotel outreach (manual, no calls) I’m building a niche online business that helps hotels hire for digital, tech, and sustainability roles (white-collar hospitality only — not housekeeping, F&B, or mass hiring). I’m looking for an experienced Virtual Assistant who already knows how to do manual research and targeted outreach and can work independently without training or hand-holding. This is execution work, not strategy, marketing, or consulting. Your main tasks: Researching independent and boutique hotels that fit our niche Identifying real decision-makers (GM / HR / Sustainability / Operations) Sending short, professional outreach messages via LinkedIn or email Tracking all outreach and replies in Google Sheets Light candidate sourcing when needed Important (please read carefully): No calls, demos, or meetings Manual outreach only (no automation or spam tools) I’m not looking for strategy discussions You should be able to work without templates or step-by-step training If you need constant guidance, this role is not suitable You should already be comfortable with: LinkedIn search and contact finding Google Sheets or Excel Writing clear, professional English Finding decision-makers (not reception emails) Hours & pay: Part-time to start (5–10 hours/week) €7/hour Long-term work if performance is good To apply, please answer clearly: What similar manual outreach work have you done? How do you normally identify decision-makers (step by step)? What tools do you personally use (no automation)? Write 1–2 sentences you would send to a hotel about digital or sustainability hiring. Applications that mention demos, calls, automation, or mass messaging will not be considered.

Needed: Senior UX & Graphic Designer - Shopify Expert

SENIOR UX & GRAPHIC DESIGNER - LUXURY E-COMMERCE (Shopify Expert) *Note: We use AI and expect you do the same. However, we have an AI usage policy that will be discussed with shortlisted candidates.* We are seeking a senior-level UX & Graphic Designer to complete the design of a luxury high-fashion e-commerce platform built on Shopify. *Not a from-scratch build; budget reflects defined scope.* This is an early-stage, founder-led startup with a small, senior-only team. No juniors. No mid-level talent. The work here establishes the long-term foundation of the brand. Continued engagement is possible only if value is clearly demonstrated. You will collaborate directly with the Founder, alongside a Senior Developer and Marketing Executive, in a high-trust, high-accountability environment. CORE MANDATE - Design and deliver a high-fashion digital experience that reflects authority, restraint, and clarity—across UX, visual identity, and cross-channel brand expression. This is a build-with-intent environment; design decisions must withstand scrutiny over time. *This is not a speed-over-quality role. The scope is highly specific and exacting. REQUIREMENTS (Non-Negotiable) - Technical (Expert Level) - Shopify EXPERT — not “strong experience” - Deep experience with custom themes, UX constraints, and design-to-development handoff - Advanced desktop and mobile-first UX design - Production-ready outputs (Figma or equivalent) CREATIVE (Luxury Standard) - Proven experience in luxury / high-fashion digital design - Exceptional taste, typography, hierarchy, and restraint - Portfolio that reflects editorial-level execution (generic or trend-driven work will not be considered) BRANDING & STRATEGY - Strong understanding of branding systems and brand strategy - Ability to design within and extend brand guidelines intelligently - Web and social design must operate as a single, cohesive brand expression CRITICAL THINKING & OWNERSHIP - Able to think on your feet and articulate why decisions are made - Expected to challenge ideas constructively when brand integrity, UX logic, or long-term viability is at risk—or when a more elegant solution exists - Silence is not collaboration - Strong project discipline: risk-spotting, clear communication, and follow-through WORK ENVIRONMENT - Small, senior-only team - High trust, high accountability—no tolerance for the opposite - Founder-led with a clear long-term vision - Focused, energized, and intentional execution DO NOT APPLY IF: - You require step-by-step direction - You describe yourself primarily as an executor or implementer - You lack direct luxury / high-fashion experience - You cannot articulate the why behind your decisions - You are uncomfortable with high inspection standards and accountability - You are spread thin across multiple clients APPLICATION REQUIREMENT (Read Carefully) - In 150 words or fewer, identify one design decision commonly used in luxury e-commerce that you believe is overused or misapplied. - Explain why it fails and what you would consider instead. - Do not reference specific brands. No links. No visuals. *Submissions that ignore this instruction will not be reviewed.

opportunity

Design Support for Logo Creation + Shopify Elements

We’re looking for a talented designer to craft a fresh, modern visual identity for DataVinci, our new e-commerce app on Shopify. What is DataVinci? DataVinci is the natural extension of listening247’s historical work in market research that focuses on automating ad creation with AI through real time, data driven insights. ● Video Explanation: https://www.youtube.com/watch?v=jjRrBxoHi_E ● Demo: https://www.youtube.com/watch?v=noAc-Pq57QI ● Web Version of App: https://datavinci.listening247.com/ Our Style Vision The branding needs to feel dynamic, intelligent and forward-thinking from the first glance. ● Clean, contemporary, modern lines ● No retro or overly decorative elements ● Strong digital first aesthetic Colours similar to listening247 (see website - https://www.listening247.com/) as this should feel like a natural evolution of the listening247 brand while standing strong as its own product identity. Our current listening247 brand guide as reference: https://docs.google.com/presentation/d/17E0EPvKxmApi2XM2X1f5e_in93k8fnmC/edit?usp=sharing&ouid=116435020144537343707&rtpof=true&sd=true Design Asks: 1. A Logo for DataVinci a. A distinctive symbol/icon that can stand on its own (primarily for the app favicon/icon usage) b. Must reproduce cleanly at small sizes c. Accompanied by a wordmark and a short tagline i. DataVinci by listening247 - Ad Automation & Insights d. Variations required: i. Icon + words ii. Words only iii. Icon only (for app usage) 2. Product Imagery for Shopify App Landing Page a. 10 Images of our application in action that ties into the color/feeling of the logo that get people excited to download our App. b. These images should show our value propositions and images of that app that tie to them: c. Current Shopify App Designs to Guide Imagery from UI/UX team: https://www.figma.com/design/HYpgeXOru2oKDM8Cq95Bvz/Project-DataVinci?node-id=0-1&p=f d. Example Store: Look at the right hand side after the video: https://apps.shopify.com/creative-ads-ai?search_id=b1c69d77-c967-471d-ad37-e19c409f1c92&surface_detail=ad+creation&surface_inter_position=1&surface_intra_position=15&surface_type=search 3. Simple Design for Shopify App Landing Page a. URL will be listening247.com/DataVinci b. This should feel cohesive to the rest of the site but needs to be simplified messaging/Design with SEO in mind. c. We currently use Webflow.io to build our website. Our team will implement the design. d. Items needed on the site: i. App Name, Logo, Description, Value Props ii. How it works video iii. Sign up for Beta section where we take their emails and can send access iv. Potentially another section but it should be a simple page driving people to Shopify to download the app v. What else have you seen? e. This design will also most likely be used on our current web app landing page as well - Web Version of App: https://datavinci.listening247.com/ Deliverables Once the concepts are approved, we will need the following for all designs: 1. Vector files (AI + SVG) 2. PNGs for light and dark backgrounds 3. Colour codes (HEX/RGB) 4. Font names and any licensing notes Timing We are looking to go live with a beta of the app by the end of February requiring us to have the elements in place before them. Here is our ideal timing but open to discussion: ● First Round Designs due February 4th ● Comments to First Round due back to designer by Feb 6th ● 2nd Round Designs by Feb 11th ● Final Comments to 2nd Round due Feb 13th ● Final Design due Feb 18th Please send us your offer!

Virtual Assistant (Marketing Admin) — Remote | Healthcare Tech

We’re a growing healthcare tech company looking for a highly reliable, detail-oriented Virtual Assistant / Marketing Admin to support our marketing operations and client coordination. This is a remote, long-term freelance opportunity with consistent weekly hours for the right person. • Minimum: 10 hours/week (guaranteed for the right candidate) • Potential: up to 40 hours/week as you ramp up and prove performance • Rate review: after 2 months, with an increase based on performance Who this is for You’ll be a great fit if you’re a full-time freelancer (or have meaningful weekday availability) who can operate in UK working hours (9am–6pm GMT) and help on-demand when needed. Requirements (must-have) • Native English speaker with clear, concise, professional business writing • Able to adapt to UK working hours (9am–6pm GMT) with some on-demand availability • If you’re already working full-time for other clients during the day, this likely won’t be the right fit • Highly reliable, punctual, trustworthy, and consistently meets deadlines • Previous experience as a VA / project assistant / marketing assistant • Excellent attention to detail Key responsibilities Your regular work may include: • Research-oriented tasks (market, competitors, prospects, content, tools) • Sending outbound messages via LinkedIn Sales Navigator and/or email • Coordinating with team members across design, development, and marketing • Creating marketing banners/videos using Canva and/or Figma • Communicating requirements between clients and our internal team • Organising schedules, deadlines, meetings, and follow-ups • Uploading/scheduling daily content (social media + YouTube) • Copywriting (short-form + longer-form as needed) • Editing video transcripts • Editing blog posts and checking for SEO guideline compliance • Finding relevant images to support content • Writing weekly marketing emails • Extracting data for monthly marketing reports • Liaising with content creators and external collaborators • Bonus: experience with Asana or Trello Hiring process We’ll shortlist several candidates and run a paid test project. If you pass, this can become a strong long-term partnership with increasing hours and responsibilities. How to apply Please include the following in your application: 1. Full name 2. Where you are based (city + confirm you can adapt to UK timezone) 3. Relevant tasks/projects you’ve worked on + your current availability (hours/week + typical working hours) 4. Your favourite non-work activities 5. One work-related problem you solved that you’re proud of (briefly explain the situation + outcome) 6. Links or examples of previous relevant work (if applicable) 7. A 1-minute selfie video introducing yourself and sharing a bit more about you