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Create Meta Ad for online product business
We are looking for an experienced Meta (Facebook & Instagram) Ads specialist to design, implement, and optimize a high-performing advertising campaign for our business. Project Overview Our business sells air conditioning installation services for both residential and commercial customers. We will be selling through Shopify, and our Meta Pixel, product catalogue, and ad account are already connected. The goal is to drive high-quality traffic and conversions through visually appealing and cost-effective ad campaigns with a strong Return on Ad Spend (ROAS). Scope of Work 1. Campaign Setup & Structure * Review and optimize existing Meta Ads account setup * Ensure proper integration between Shopify, Meta Pixel, and product catalogue * Structure campaigns for conversions (sales/purchases) * Configure campaign targeting within a **25-mile radius** of our business location 2. Pixel & Tracking Optimisation * Audit Meta Pixel setup and event tracking * Fix any tracking issues or inconsistencies * Ensure accurate tracking of: * Page views * Add to cart * Initiate checkout * Purchases * Verify data flow between Shopify and Meta Events Manager 3. Ad Creative Development * Create **carousel image ads** showcasing our services * Each carousel card should: * Highlight key selling points (e.g., installation, reliability, pricing, speed) * Include strong call-to-actions (e.g., “Book Now”, “Get a Quote”) * Ensure ads are visually appealing, professional, and aligned with brand identity * Optimize creatives for both mobile and desktop 4. Audience Targeting * Target users actively interested in: * Air conditioning installation * HVAC services * Home improvement (residential customers) * Business/property maintenance (commercial customers) * Use a combination of: * Interest-based targeting * Behavioral targeting * Retargeting (website visitors, engaged users) 5. Conversion-Focused Strategy * Design ads that drive users from carousel to website for purchase/booking * Optimize landing experience for conversions * Implement retargeting campaigns for abandoned visitors 6. Budget & Performance Goals * Focus on **low-cost acquisition** and efficient spend * Continuously optimize for: * High click-through rates (CTR) * Low cost per conversion * Strong ROAS 7. Ongoing Optimisation * Monitor campaign performance regularly * A/B test creatives, audiences, and copy * Adjust campaigns to improve performance and reduce costs * Provide recommendations for scaling successful ads Deliverables * Fully set up and optimized Meta Ads campaigns * High-quality carousel ad creatives * Pixel tracking fully functional and verified * Targeted audience strategy implemented * Ongoing performance improvements and reporting Objective The primary objective is to generate consistent, high-quality leads and sales through Meta Ads while maintaining a strong ROAS and keeping advertising costs as low as possible. We are looking for someone who understands performance marketing, has experience with Shopify integrations, and can create visually compelling ads that convert.
Ascenda Investment platform development
We're seeking an experienced full-stack developer to enhance our existing Ascenda Platform - a closed investment management system built with React/TypeScript and Node.js. The platform currently handles user accounts, investment tracking, and payment processing with mock authentication. Current Tech Stack Frontend: React 18, TypeScript, Vite, React Router, Axios Backend: Node.js, Express, TypeScript, PostgreSQL Authentication: Currently mock implementation (needs replacement) Step 2 Requirements 1. Authentication & Security Implementation Replace mock authentication with secure JWT-based system Implement bcrypt password hashing (already in dependencies) Add proper login/logout functionality with session management Create secure middleware for route protection Implement role-based access control (admin/user profiles) Add password reset functionality Implement rate limiting and security headers 2. Enhanced User Management System Build comprehensive user registration flow Create user profile management with validation Implement user search and filtering capabilities Add user status management (active/inactive/suspended) Create audit logging for user actions Add bulk user operations for admins 3. AI Chatbot Integration Design and implement AI chatbot interface Create context-aware responses for platform-specific queries Integrate with existing user data for personalized assistance Implement chat history and session management Add multilingual support (building on existing i18n structure) Create admin dashboard for chatbot analytics 4. Crypto Wallet Connection Integrate Web3 wallet connectivity (MetaMask) Implement USDC/USDT balance checking Create secure wallet address validation Add transaction history tracking Implement multi-wallet support per user Create wallet disconnection and switching functionality Technical Requirements Must-Have Skills 5+ years full-stack development experience Expert-level TypeScript and React knowledge Strong Node.js/Express backend development PostgreSQL database design and optimization JWT authentication and security best practices Web3 integration experience (ethers.js, web3.js) RESTful API design and implementation Preferred Experience Fintech or investment platform development AI/ML integration (OpenAI API, custom models) Crypto wallet integration experience Multi-language application development Performance optimization for financial applications Security auditing and compliance knowledge Deliverables Phase 1: Security Foundation (Week 1-2) Complete authentication system replacement Secure API endpoints with proper middleware User management enhancement Security testing and documentation Phase 2: AI Integration (Week 3-4) Chatbot UI/UX implementation AI service integration and configuration Context management and response optimization Testing and refinement Phase 3: Wallet Integration (Week 5-6) Web3 wallet connection implementation Transaction monitoring setup Multi-wallet management system Integration testing with existing payment flows Phase 4: Testing & Optimization (Week 7-8) Comprehensive testing across all new features Performance optimization Security audit and fixes Documentation and deployment preparation Project Constraints Must maintain existing functionality during development Database schema modifications should be minimal and backward-compatible UI/UX should follow existing dark theme design patterns All new features must support both admin and user role contexts Application Requirements Please provide: Portfolio showcasing similar fintech/crypto projects Detailed approach for each of the 4 main requirements Timeline breakdown with milestones Examples of Web3 and AI integrations you've implemented Security practices you follow for financial applications
