Content Writing Projects

opportunity

Web Designer – WordPress Site Refresh (Brand-Led, No Rebrand)

We are looking for an experienced web designer to refresh an existing WordPress website for Almost Family, a UK-based, non-medical companionship and practical support service for older people. This is not a rebrand and not a full rebuild. The objective is to align the current site to our agreed brand, simplify structure, and add a small number of new pages. ⸻ Website context • Website: www.almostfamily.co.uk • Platform: WordPress • Sector: Non-medical companionship & practical support (not regulated care) • Audiences: • Families arranging support for older relatives • Local professionals (GPs, solicitors, churches, IFAs) ⸻ Scope of work 1. Content-led refresh (implementation, not strategy) • Implement revised copy that we will provide • Ensure consistent tone across all pages • Remove or soften any language that implies regulated or clinical care • No SEO blog strategy required ⸻ 2. Page structure (already agreed) Existing pages to refresh • Home • What We Do • How It Works • Contact New pages to add • For Professionals (hub page) • Support for GP Practices • Support for Solicitors & Probate Professionals • Support for Churches & Pastoral Teams • Support for Independent Financial Advisers (All copy will be supplied or finalised with you.) ⸻ 3. Branding & logo (authoritative – important) We already have a complete Brand Guide, including: • Logo system (horizontal, vertical, mono, whiteout) • Colour palette • Typography • Imagery style This project does not involve a rebrand or logo redesign. Your role is to: • Apply the existing logo correctly and consistently • Align the site’s look and feel to the supplied Brand Guide • Correct any inconsistencies on the current site You should not: • Redesign or reinterpret the logo • Introduce new fonts • Change colours outside the defined palette • Add visual effects, badges, or marketing embellishments The Brand Guide will be provided and should be treated as the single source of truth. ⸻ 4. Design expectations • Calm, uncluttered, professional • Trust-led (not sales-led) • Not a “care agency” look • Restrained use of imagery • Mobile-friendly • Clean navigation ⸻ 5. Technical requirements • WordPress best practice • Minimal, sensible plugins only • Clean handover on completion • No ongoing marketing or SEO retainers ⸻ What we are not looking for • No rebrand • No logo work • No SEO packages • No funnels or conversion gimmicks • No ongoing retainers ⸻ Proposal requirements Please include in your proposal: • A brief explanation of how you would approach this refresh • 1–2 relevant examples of calm, professional service websites • An estimated timeline • Your proposed fee for the project ⸻ Ideal designer • Comfortable working from a clear brief • Sensitive to tone and regulated-adjacent environments • Happy implementing agreed decisions (not reinventing) • Clear communicator ⸻ Screening questions (please answer) 1. What would you not change on the existing site? 2. How would you avoid making this feel like a traditional care agency? 3. Share one example of a calm, trust-based site you’ve worked on.

Ongoing Weekly Video Creator Needed -TikTok + Long-Form Versions

Description I’m looking for a skilled and creative video creator to work with me on an ongoing weekly basis, producing short-form and long-form videos for an established education brand. I’ve already worked with a freelancer on PeoplePerHour who created several good videos for us. Now, I’d like to explore fresh ideas, new creative styles, different visuals, and varied soundtracks, and see what resonates best with our audience. This is not a one-off project. I’m looking for someone I can work with regularly, week after week. What I Need Each topic will require two versions of the same video: Version 1: • Approx. 30 seconds • Designed specifically for TikTok Version 2: • A longer version of the same topic (45–60 seconds or similar) • To be used on YouTube, Facebook, Instagram, LinkedIn, etc. Both versions should be: Professional Engaging Clear in messaging Visually appealing and suitable for an education-focused brand Creative Freedom (Important) I’m open to ideas. You don’t need to copy any previous work or style — in fact, I’m actively looking for: New visual styles Different animation approaches Varied soundtracks Creative storytelling Fresh ways to communicate information I will provide: The topic Key messages Brand guidelines (logo, colours, tone) You bring: Creativity Strong visual direction Attention to detail Deliverables (Non-Negotiable) At the end of each job, I will require full ownership and access to all source files, including: Final video files (both versions) Project/edit files Fonts/images/texts used Images and graphics Music/audio files Voice-over files (if applicable) This is important so that small changes can be made later if needed. Ideal Candidate Experienced in creating short-form social media videos Comfortable producing both short and longer edits Strong communication skills (ENGLISH) Reliable with deadlines Happy to work on an ongoing weekly basis Able to bring new ideas, not just templates To Apply, Please Include Examples of previous video work (especially social media content) A brief note on your creative style Confirmation that you can provide all source files Thank you. Zac

Website Design - High end executive search boutique - London

Website Design Brief – Confidential Legal Recruitment Firm Project Overview We are a confidential, specialist legal recruitment firm preparing a new market entry. We are seeking a designer to create a slick, modern, and highly professional website that communicates discretion, credibility, and seniority. This is a premium, relationship-led recruitment business, not a high-volume or mass-market agency. The website should feel exclusive, understated, and intelligent, appealing to senior legal professionals and decision-makers. A logo and initial brand direction already exist. The focus of this project is to design a website that positions the firm as a serious, trusted legal search partner from day one. Objectives Establish immediate credibility and trust Position the firm as premium, selective, and discreet Appeal to senior lawyers, partners, and legal leadership Keep the experience simple, calm, and refined Avoid anything generic, sales-driven, or recruiter cliché Scope of Work We are looking for high-quality UI/UX website design, with strong attention to typography, layout, and hierarchy. Expected scope: Desktop and mobile responsive design Approximately 5–7 pages, likely including: Home About What We Do / Practice Areas Our Approach Clients & Candidates (or similar) Contact Clear structure and restrained use of visual elements Subtle polish (transitions, hover states) only where it adds refinement This brief is design-first. Development can be discussed separately if required. Design Direction The website should feel: Minimal Professional Discreet Confident Timeless Visual preferences: Neutral, muted colour palette (black, white, greys, soft tones) Strong, editorial-style typography Clean layouts with generous white space High-quality abstract, architectural, or typographic visuals No stocky recruitment imagery or clichés Target Audience Law firm partners and senior associates In-house legal leadership High-calibre legal professionals An audience that values discretion, clarity, and quality What Will Be Provided Logo and brand assets Draft content and messaging Clear feedback and prompt communication What We’re Looking For A designer with experience in professional services, legal, finance, or consulting Excellent typography and layout skills Ability to design for a premium, conservative audience A thoughtful, collaborative approach with attention to detail Please include: Relevant portfolio examples Your proposed approach Estimated timeline Clear pricing structure Budget & Timeline Budget: Flexible for the right quality Timeline: Ideally 3–5 weeks, but open to discussion Confidentiality This project is strictly confidential. Applicants must agree not to disclose the project, its purpose, or any materials shared during the engagement.

opportunitypre-funded

Property dispute: prepare counsel briefing notes

I am seeking a freelance UK solicitor (property litigation focus) to review a defined “core bundle” of case documents and produce a concise, legally rigorous briefing note for counsel (Direct Access). Objective • Read the core bundle and strip the matter back to its determinative legal issues. • Identify the strongest “show-stopper” points in UK property law. • Produce a clean route-map so counsel can present a short, technical argument by reference to a limited set of key documents. Deliverables 1. Core legal “essence” note (8–12 pages) o A structured route-map of the decisive issues, aligned to the Court-defined trial issues: (1) Title/status of a newly registered title and what (if anything) was enforceable pre-registration (2) Chain of indemnity / standing to enforce (benefit passing / annexation / assignment) (3) Right of way + a later deed containing the operative contribution machinery o Identify the governing statutory provisions and leading authorities for each issue (with pinpoint citations where possible). o Distil the legal tests the judge must apply, and explain them clearly in plain English tied to the documents. 2. “Show-stopper” list (1–2 pages) o Bullet list of the strongest points that defeat the claim or materially narrow it. o For each show-stopper: (i) the rule/test, (ii) the authority, (iii) the document(s) that prove the factual predicate. 3. Pleadings and proof audit (4–6 pages) o Check the operative pleading(s) against the title/deed documents and witness evidence:  what is actually pleaded;  what must be proved at trial;  what is missing (non-pleaded bases, omitted deed machinery, missing chain documents, plan/extent gaps). o Identify any procedural/candour points that properly support submissions on confinement to the pleaded case, adverse weight, and/or costs conduct. 4. Counsel briefing pack (draft-ready, 6–10 pages) o A counsel-facing note suitable to hand to counsel:  issues list + recommended order of argument;  key documents by page reference;  proposed short oral submissions on each major point;  list of questions counsel should ask and documents that must be demanded if missing. Scope and constraints • Work from the supplied “Core Bundle” only online. • UK law only: Land Registration Act 2002 (including ss.24/27 and registration gap implications), enforceability of positive covenants, benefit & burden principles, annexation/assignment/chain of indemnity, and deed construction. • Focus on clarity and authority: this must be understandable to a judge who may not engage well with abstract argument. I need crisp legal explanation tied to the documents. • This is an opinion + counsel briefing route-map, not advocacy drafting. Bundle contents (high level) • Court orders (including an order listing the trial issues) • Claim/pleadings (operative versions), defence and reply • Land Registry titles and plans (including roadway titles) • Key deed extract(s) including the operative contribution machinery • Key correspondence (including mediation-stay period correspondence) • Selected witness statements/exhibits Timescale and format • Please confirm availability to deliver within 5 working days of receiving the bundle. • Deliverables in Word (.docx) plus PDF, with a short bibliography of authorities. • Include an “assumptions/limits” section stating what documents (if any) you expected but were not provided. Commercials • I need a capped-fee proposal (ceiling agreed in advance) with an estimated hour range and your hourly rate. • Please provide two options: Option A: Essence note + show-stoppers + pleadings/proof audit Option B: All deliverables including the counsel briefing pack draft Conflict / independence • Please confirm no conflict of interest with any party/entities involved. If you are interested, please reply with: • relevant experience (property litigation, covenants, title/standing disputes, LRA 2002 issues), • proposed fixed/capped fee and delivery timeline, • any initial questions you would need answered to start.

Digital Marketing Partner for Our Start-up

i-Thrive Well-Being is seeking an experienced UK-based digital marketing and growth partner to work alongside us in a practical, iterative support model. As a growing start-up brand, part of the challenge is building awareness that i-Thrive exists, particularly within our local catchment and among clearly defined audiences. At the same time, the business must generate enquiries, qualified leads, and—critically—confirmed bookings to support sustainable growth. Rather than a linear “audit → wait → implement” approach, this engagement blends fact-based performance review, rapid implementation of clear quick wins, and concurrent strategy development across paid advertising, organic social media, lead generation, and local SEO. This is a hands-on collaboration, not a reporting-only exercise. ________________________________________ Commercial Principle (Important) Paid Digital Advertising = ROI in Bookings For paid digital advertising, the primary and non-negotiable output is return on investment in bookings. Brand awareness, traffic, and lead volume are supporting indicators, but paid media success is judged on cost per booking, booking volume, and revenue impact, not impressions or clicks alone. ________________________________________ How We Expect the Engagement to Work From the outset, the partner will be expected to: • Rapidly assess current performance across paid ads, organic social, website, and local search • Implement immediate improvements to enquiry, lead, and booking flow • Improve clarity of messaging so audiences understand who we are, what we do, and who we are for • Refine targeting, structure, and creative based on observed response • Build a clear growth strategy informed by what actually converts This mirrors how i-Thrive works with its own clients: measure → interpret → act → review ________________________________________ About i-Thrive i-Thrive Well-Being is a UK-based health, wellbeing, and performance business combining evidence-led diagnostics with structured coaching and behaviour change. We work across four domains: • Healthspan, longevity & metabolic health • Sports performance & endurance • Menopause & midlife health • Executive & workplace performance Our approach is underpinned by a proprietary 5-Dimensional Model of Thriving (movement, nutrition, sleep, psychological wellbeing, purpose & lifestyle). We operate between healthcare and wellness in a high-trust, evidence-based space. ________________________________________ What We Do Diagnostics & Measurement DEXA body composition and bone health, VO₂ max, RMR, lactate testing, metabolic and performance profiling — used to inform decisions, not just generate reports. Coaching & Application One-to-one coaching and structured programmes across longevity, menopause, sports performance, and executive performance. Marketing must attract clients who value measured insight and coached behaviour change, not quick fixes. ________________________________________ Physical Presence We operate from a physical testing and consultation facility in Surrey, serving Surrey, Hampshire, Berkshire, and West Sussex. Local visibility, Google “near me” searches, and reputation are commercially critical. ________________________________________ Scope of Support 1. Paid Digital Advertising (Google & Meta) Primary objective: bookings with clear ROAS Includes performance review (spend → enquiries → leads → bookings), conversion tracking validation, campaign optimisation by service line, budget allocation by cost per booking, and ongoing optimisation. 2. Organic Social Media (Audit & Evaluation) Core platforms: Instagram, Facebook Evaluate the strategic importance of TikTok, Threads, and emerging platforms based on whether they materially support awareness, trust, enquiries, or bookings. 3. LinkedIn Launch – Executive & Workplace Performance Evaluate, launch, or reposition LinkedIn for executive audiences, with a clear content strategy aligned to workplace wellbeing, resilience, and sustainable performance. Support B2B conversations and partnerships. 4. Lead Generation & Conversion Optimisation Website, ads, and social → enquiries, leads, bookings. Includes forms, landing pages, lead magnets, Mailchimp journeys, segmentation, and attribution. 5. Local SEO Google Business Profile optimisation, local keyword strategy, reviews, and on-site local SEO to drive qualified local enquiries that convert. ________________________________________ What We’re Looking For • Experience in health, wellbeing, sports performance, menopause, or executive performance • Comfortable working with start-ups or scale-ups • Strong analytical and commercial mindset • Open to a performance-based or hybrid commercial model • Collaborative, transparent working style UK-based preferred | Surrey-based a bonus Please include: • Relevant experience • Examples of similar work • Your approach to balancing brand awareness with booking ROI • Indicative pricing (initial and ongoing)

opportunity

60–90 second promotional video of my spoken word workshops

Project Overview I’m looking for a creative and reliable freelance video editor to produce a 60–90 second promotional video using existing HD footage of my spoken word / rap workshops and SEN staff training delivered in schools. The purpose of the video is to attract paid workshop bookings, primarily from school leaders and SEN professionals, while remaining visually engaging and exciting for children and teenagers, who are the main recipients of the work. here is a little snippet of some of the footage (I just cut a few moments from a range for you to view ) https://1drv.ms/v/c/8153e930a2aa1567/IQCDOyopc8LUSZsNSoCPrj_WAScLtWpQViyErm6t0AhaHPA?e=CFZPaf ________________________________________ Purpose & Audience • Primary decision-makers: Headteachers, school leaders, SENCOs, educators, arts organisations, parents • Secondary audience: Children and young people (the tone must still feel energetic, creative, and youth-relevant) The final video should balance: • Professional credibility (for budget holders) • Creative energy and emotional impact (for pupils and workshop settings) ________________________________________ Footage Provided • HD video footage (MP4) • Total footage available: 6+ hours, but I will pre-select key clips to reduce editor workload to snippets up to 1 hour • Content includes: o High-energy workshop delivery o Strong audience reactions o Engaging performance moments • Testimonials will not be the focus of this video (likely a separate future project) ________________________________________ Style & Tone I’m looking for a style that is: • Dynamic and upbeat (fast, confident pacing) • Clean and professional (this is essential for school leaders) • Creative and artistic without feeling chaotic or gimmicky Key elements: • Music-led edit (most live audio muted) • Dynamic kinetic typography throughout • Strong visual rhythm and flow • Minimal but effective visual effects ________________________________________ https://www.youtube.com/watch?v=yf9mqIjFHmM (insight to video editing and possible transitions) https://youtu.be/8DEZL2fihlo?si=QoabTlrCxjfNH57y&t=8 (insight to the the type of raw footage that will be available - this is not me but the footage is similar) https://youtu.be/KJadKLeVe2U?si=uBdNiq_8wY749lnu&t=16 (insight to possible typography skills required - just the first few seconds is an example but open to creative input and just wanted to provide an example ) Typography & On-Screen Text Typography is a core feature of this edit. Examples of phrases to highlight: • “Words that move” • Dynamic delivery • Spoken word that connects • Compelling learning experiences • Inclusive by design • Developing emotional intelligence • Trauma-informed practice • Young people seen and heard • Supporting emotional regulation • Real Impact • Confidence grows here • Skills for life • Trusted by schools • More than a one-off session • Bring this to your school • No subtitles required. Typography should do the storytelling alongside the visuals and music. ________________________________________ Branding & Assets • No fixed brand guidelines yet • No logo required at this stage • Editor to choose clean, accessible, professional typography • Visual style should appeal to both professionals and young people • Clear call to action at the end (e.g. website / booking prompt) ________________________________________ Platforms: • Website homepage • Instagram / Facebook Reels • LinkedIn • YouTube Deliverables: • 1 x main promotional video (90 seconds) • 1 x short cut (approx. 30 seconds) • MP4 format, 1080p • Music included (royalty-free ) • 1–2 rounds of revisions included ________________________________________ • First draft: ASAP • Final delivery shortly after feedback ________________________________________ Budget £200 to £250 (max) Scope is intentionally focused to fit budget. Further edits or additional videos may follow as separate paid projects.

Unreal Engine + Pixel Streaming + Full Platform Integration

We are a technical team and we handle all technical solutions and decisions ourselves. We are not looking for an architect, a planner, or someone else to define the system for us. What we need is an execution-focused engineer who can help implement the website strictly according to our requirements. This project has very strict verification requirements. There are eight platform development contracts based on the same principle; this is just the first one. We need to deliver a multi-role platform based on (state-machine driven + Stripe payments/escrow + ad bidding + 3D digital humans via pixel streaming).Using low-code + modular composition, we are building an international platform. It must be explicitly stated that this is not an MVP. A.Deployment & Infrastructure(Must be assembled and built on the Fly.io platform) 1) The platform must run on (frontend/backend, jobs/queues, WebSocket/WebRTC services as needed). 2) Proper logging/monitoring/alerting is required, including alerts for third-party integration failures and cost/usage anomalies. B.Core Requirements (Important) 1) Multi-role / four portals: end users, service providers, maintenance staff, and admin portal (different permissions and flows). 2) Critical business flows must be implemented using a state machine / state-driven architecture (no “skipping steps”): order → payment → escrow/split → fulfillment → acceptance → settlement → refund/dispute, with full traceability, rollback rules, and audit logs. 3) Payments: Stripe (payments, payouts, webhooks). Must handle idempotency, webhook replay protection, and concurrency-safe state transitions. 4) Automation / orchestration: n8n (or similar) as the workflow hub, connecting Supabase, payments, notifications, ads, and digital humans. 5) Conversational guidance: use Botpress (or similar tools) for conversations + next-step actions. 6) Advertising: creative management + delivery configuration + analytics; ad slot bidding/auction (e.g., Prebid.js / RTB model). Bidding logs must be retained and auditable. 7) Multilingual: UI/content must support multiple languages and integrate language detection and translation APIs. 8) External widgets / external entry systems：iframe / JS SDK / external components with controlled internal core logic. 9) Risk control mechanisms: rate limiting, switches, circuit breakers, fast shutdown without impacting payments) 10) 3D digital human system (Unreal Engine Pixel Streaming): 10.1.) MetaHuman + Unreal Engine for creating 3D digital humans. 10.2.) Pixel Streaming (WebRTC) to stream UE video to web/mobile clients. 10.3.) A unified control interface to switch avatars/actions and drive lip-sync via TTS audio, integrated with state-machine-driven guidance flows. C.Execution responsibility (mandatory) 1) This project must be completed independently by you personally. We do NOT accept teams, outsourcing, temporary staffing, or task splitting. 2) This requirement exists purely for commercial confidentiality reasons. 3) If the project cannot be completed by one individual, please do not proceed. D. Price and maintenance terms (fixed) Project delivery price: USD 3,000 (fixed) Post-launch maintenance: - USD 100 per month (fixed) - Includes system stability, critical bug fixes, security updates, and environment handling - No unilateral price increase is allowed - Any adjustment requires written mutual agreement If your pricing expectation is significantly higher, or if you cannot accept these terms, please do not contact us. E.Delivery time: 1) For an experienced and skilled engineer, under normal circumstances, the full project should be achievable within two months. 2) In addition, we have a clear requirement that within an earlier phase of the timeline, a runnable pilot version must be delivered. This pilot version is not the final completion, but it must already be in a stable, operable state and able to enter trial operation. 3) During the trial operation, we will identify issues, validate stability, and make necessary adjustments, so that the final delivery can meet the required quality standards. F. Please reply with: 1) Similar projects you have delivered (if possible, provide links/demos). 2) Recommended architecture and service decomposition. 3) What materials you need from me to proceed (execution step flows, required module list, etc.). 4)phased timeline, rough price range.

Advanced Webinar KPI, Revenue & Lead Attribution Dashboard

Advanced Webinar KPI, Revenue & Lead Attribution Dashboard (Google Sheets Only) Project Overview I am looking for an experienced Google Sheets data analyst / dashboard specialist to build a comprehensive, advanced KPI dashboard that tracks the full performance of my webinars — from traffic and registrations through to sales attribution by lead source and lead temperature. This is not a basic spreadsheet.
It is a multi-layer Google Sheets dashboard designed to analyse, optimise, and scale webinars profitably. This dashboard will be used by senior leadership to make decisions around: * Scaling paid traffic * Understanding where sales actually come from (warm vs cold) * Optimising webinar content, offers, and follow-up * Forecasting revenue with confidence Platform Requirement (Non-Negotiable) ✅ Google Sheets ONLY
❌ No Looker Studio
❌ No Excel-only builds
❌ No basic reporting templates The solution must use: * Structured tabs * Clear formulas (no hard-coded numbers) * Pivot tables / QUERY formulas where appropriate * Easy duplication for future webinars Dashboard Requirements 1. Traffic & Acquisition Metrics * Traffic by source (email, ads, social, affiliates, partners) * Cost per click (CPC) * Cost per registration (CPR) * Registrations by source * Revenue by traffic source * ROI by traffic source 2. Lead Source & Lead Temperature Attribution (Critical) The dashboard must clearly show where sales came from, segmented by both lead source and lead temperature. Lead Source Examples * Warm database (existing email/CRM list) * Cold paid ads * Retargeting ads * Organic social * Affiliate / partner traffic * Direct outreach / DMs Required metrics: * Registrations by lead source * Attendance rate by lead source * Conversion rate by lead source * Revenue by lead source * Revenue per registrant by lead source Lead Temperature Segmentation Leads must be categorised into: * Warm leads (existing database) * Lukewarm leads (previously engaged, non-buyers) * Cold leads (first-touch via ads) Required metrics: * Buyers by lead temperature * Conversion rate by lead temperature * Revenue by lead temperature * Average order value by lead temperature * Time-to-purchase by lead temperature This section must clearly answer: “Are webinar sales coming primarily from warm audiences, cold traffic, or a mix?” 3. Registration & Pre-Webinar Behaviour * Registration conversion rate * Registrations over time * Warm vs cold registrant split * Pre-event engagement indicators * Attendance prediction indicators (based on engagement) 4. Live Webinar Engagement * Live attendance rate * Replay views * Average watch time * Watch-time segmentation (25%, 50%, 70%, 90%) * Drop-off analysis * Engagement scoring (attendance, watch time, CTA clicks) 5. Offer & Sales Performance * Total revenue * Buyers (live vs replay) * Offer conversion rate * Average order value (AOV) * Revenue per attendee * Revenue per registrant * Time-to-purchase analysis 6. Follow-Up & Delayed Conversion * Sales from follow-up sequences * Conversion window tracking (24h / 48h / 7 days) * Revenue split: live vs post-webinar * Email-to-sale efficiency 7. Sales Call & Backend Metrics (If Applicable) * Calls booked from webinar * Call show-up rate * Close rate * Revenue per call * Webinar → Call → Sale conversion flow * Revenue by sales rep (if applicable) Executive Summary (Top of Sheet) A high-level summary tab showing: * Total revenue * Net profit * ROI * Revenue per registrant * Cost per acquisition * Revenue split: warm vs cold leads * Scale readiness indicator (Green / Amber / Red) What I Will Provide * Clear KPI definitions and formulas * Definitions for lead source and lead temperature * Sample data structure * Explanation of how data flows * Ongoing clarification during the build This project is clearly scoped and well thought through. Who I’m Looking For * Advanced Google Sheets experience * Strong understanding of funnels, attribution, and revenue analytics * Comfortable working with large datasets and complex formulas * Commercially minded (not just technical) * Clear communicator Please include: * Examples of complex Google Sheets dashboards you’ve built * How you would handle lead source and lead temperature attribution in Sheets * Estimated timeline to first working version Budget & Future Work This is an initial build, with potential for: * Automation improvements * Ongoing optimisation * Additional dashboards I am happy to pay for quality work. Question: Briefly explain how you would structure a Google Sheets dashboard to show revenue from warm vs cold webinar leads.