Business Analyst Birmingham Projects

opportunity

Shopify Website Optimization, Conversion Improvement for B2B

Project Overview We are a growing North American supplier of elevator components and systems looking to improve our Shopify-based website before implementing an AI assistant. Our website currently receives approximately 1,500–2,000 visitors per week and converts approximately 10–20 visitors per week to a quote request. We believe there is significant room to improve conversion before adding FAQ content and an AI assistant. This is not a full redesign. It is a focused project to improve: website usability and navigation quote and inquiry conversion content structure and trust signals knowledge organization AI readiness for a future website assistant We want a freelancer who can think strategically about both customer experience and conversion, and then help implement practical improvements. Project Goals The freelancer will help us: increase conversion from website traffic to quote/inquiry actions reduce friction in the quote/request journey improve navigation for first-time visitors better organize technical/product knowledge strengthen trust and proof elements prepare the site for a future FAQ layer and AI assistant Current Website Website: www.delcoelevator.com Platform: Shopify Current quote form: currently routes off-site Key Business Context Our customers are typically elevator contractors and other technical buyers. They often arrive with specific product, application, or technical-support questions. We believe the current site is professional and credible, but too oriented toward browsing rather than converting. We suspect some of the current conversion barriers include: quote requests routing off-site no lower-friction step before a full quote request product navigation that may be overwhelming for first-time users Scope of Work 1. Website Audit: UX, Conversion, Navigation, Content Structure Review the current website and identify issues and opportunities related to: conversion funnel performance homepage messaging navigation clarity Deliverables: audit report prioritized recommendations by impact and effort identification of quick wins vs larger improvements 2. Conversion Optimization A major focus of this project is improving the path from website visit to meaningful inquiry. We would like the freelancer to review and recommend improvements related to: moving the quote/request experience on-site reducing drop-off in the current quote flow adding lower-friction CTAs before a full quote form improving homepage and key landing page calls to action Deliverables: conversion improvement recommendations revised CTA strategy revised quote/contact flow wireframe or page recommendations for improved conversion paths 3. Navigation and Information Architecture We want to make the website easier for first-time users to understand. Current product navigation may be overwhelming for visitors unfamiliar with our terminology. We would like recommendations for a clearer structure based on buyer intent or job type. Deliverables: proposed sitemap or navigation structure recommendations for menu simplification 4. Quote and Contact Flow Redesign We want a cleaner, higher-converting inquiry system. Tasks may include: redesigning quote/contact flows 5. Knowledge Organization and Help Content Structure We have technical documents, manuals, and library content, but we believe they need to be better organized before adding FAQ content or AI. We want help restructuring this knowledge so it is easier for both users and future AI tools to navigate. Deliverables: proposed knowledge/help structure recommendations for page organization 6. FAQ and AI Readiness Planning We are planning to add FAQ content and later a website AI assistant, but we want the website structure improved first. The freelancer should help identify: what content needs to exist first what FAQ structure would make sense what AI use cases are realistic Deliverables Summary Please assume the project includes some or all of the following: website audit prioritized recommendations conversion optimization plan revised quote/contact funnel recommendations navigation/sitemap recommendations knowledge/help structure recommendations FAQ/AI readiness recommendations optional implementation support in Shopify Timeline Open to proposals, but likely something like: Audit and recommendations: 1–2 weeks Implementation support: additional 2–4 weeks depending on scope How to Apply Please include: examples of similar Shopify, B2B, or conversion-focused projects your approach to improving both UX and conversion whether you have experience with FAQ/help-center or AI-readiness work estimated timeline and budget whether you can also help implement recommendations, not just audit them Additional Notes We are not looking for a purely aesthetic redesign. We are looking for a practical freelancer

opportunity

Fix/complete Systeme.io funnel, email automations, and Meta Ads

I’m looking for a technically reliable freelancer to review and complete the setup of my online business funnel. I previously hired a PA to build this, but the work is incomplete, and the structure is not functioning the way it should. The goal is not to redesign the funnel, but to audit, correct, and properly implement the structure and automations so everything works as intended. The system is already partially built in Systeme.io, but the tagging, automation logic, and integrations are incomplete. What I need help with 1. Funnel audit and correction (Systeme.io) Review the existing funnel and ensure the following are correctly implemented: • Email list connection • Tags applied correctly at each stage • Automation flows triggered properly • Email sequence delivery working • Lead magnet delivery functioning • Upsell / offer pages connected correctly • Basic funnel structure checked for errors The structure itself is already planned, I mainly need technical execution and debugging. 2. Email tagging and automation structure Set up or correct: • Subscriber tags • Automation triggers • Email sequence logic • Segmentation where needed The goal is to ensure clean tagging and reliable automation flow. 3. Meta Ads tracking setup I will be running Meta ads and need accurate tracking and data flow. Please help with: • Meta Pixel correct placement confirmation. • Conversion API (if appropriate) • Event tracking • Funnel event tracking • Testing that conversions are recorded correctly I am not asking for ad creative or campaign management, only correct technical setup and tracking. 4. Basic documentation I would also like: • A short video walkthrough explaining the setup • Notes on how the system works so I can understand it later This is important because I want to avoid becoming dependent on constant technical help. Platforms involved • Systeme.io • Meta Ads Manager • Meta Pixel / Conversion tracking • Email automation inside Systeme.io I’m looking for someone who • Has strong experience with Systeme.io funnels • Understands automation logic and tagging • Has solid Meta Pixel / conversion tracking knowledge • Can work methodically and explain their work clearly • Is comfortable auditing someone else’s unfinished setup Please only apply if you have done similar setups before. To apply Please include: 1. Experience with Systeme.io automation 2. Experience setting up Meta Pixel and conversion tracking 3. Your estimated time to complete this job, I am not looking for fast work as I'm trying to finalise the set up in a way that works in the future without major disruptancies. Project goal To leave me with: • A working funnel • Correct automation and tagging • Reliable Meta conversion tracking • Clear understanding of how it all works I prefer someone who is careful and thorough rather than fast. Thank you.

Integration Specialist for Self Storage SaaS with HubSpot

Summary We are seeking an experienced integration specialist to connect our self storage specific SaaS system with HubSpot. The ideal candidate will have a strong background in API integrations and a deep understanding of CRM systems. We will handle the data imports from head office. We require the most support with connecting the 2 systems in order to achieve contact synchronization, unit availability synchronization, order creation in the SaaS from HubSpot deals . If you have a proven track record in SaaS integrations and are familiar with self storage or CRM systems, we want to hear from you! Objective Integrate HubSpot with the operational storage management platform to support sales and storage operations. We are adopting a dedicated operational platform for managing storage units and tenancies across its sites. The business already uses HubSpot for sales, marketing and customer relationship management. An integration is required so that: Sales enquiries, quoting and deal management remain in HubSpot Unit management and tenancy operations are handled in the operational platform Both systems maintain consistent visibility of customers and unit status Brief 1. Objectives a. Maintain HubSpot as the sales platform Sales teams continue to manage enquiries, quotes, deals and the pipeline within HubSpot. b. Use the operational platform for storage management The operational platform will handle unit inventory, allocation of units, tenancy lifecycle and occupancy status. c. Synchronise core data between systems Both platforms should stay aligned on customer records, unit inventory, unit availability and occupancy status. d. Automate order creation When a deal reaches a defined stage in HubSpot: i. a customer record should exist in the operational platform ii. an order should be created in the operational platform iii. the order ID should be stored in HubSpot e. Provide operational visibility in HubSpot Sales and customer service staff should be able to see which units a customer occupies, unit availability and operational status directly within HubSpot. 2. Functional Requirements a. Contact Synchronization i. Create customers in the operational platform from HubSpot contacts ii. Update customer information iii. Store the customer ID in HubSpot Email will likely act as the primary matching key. b. Unit Types HubSpot should contain a representation of unit types including size, location, pricing and metadata to support quoting and deal creation. c. Storage Unit Visibility HubSpot should display unit identifiers, availability, occupancy status and associated unit type. Units remain controlled in the operational platform and read-only in HubSpot. d. Deal to Order Process When a deal reaches a defined pipeline stage in HubSpot: i. Confirm or create the customer in the operational platform ii. Create an order in the operational platform using the selected unit type iii. Store the order ID on the HubSpot deal e. Operational Updates Changes in the operational platform should update HubSpot including order creation, tenancy creation, move-in confirmation and occupancy changes. 3. Technical Context The initial concept uses HubSpot workflows, webhooks and API connections between HubSpot and the operational platform. However, we are open to recommendations on the most appropriate integration architecture. 4. Project Timeline Expected delivery timeframe: approximately 2–3 months including testing and validation. 5. What We Are Requesting We are seeking proposals covering: Recommended integration approach Estimated implementation timeline Project cost estimate Ongoing maintenance requirements (if any)

urgent

Logo design and branding

THE ADELINE PROPERTY GROUP — LOGO DESIGN BRIEF The Business The Adeline Property Group is a premium residential property management and development company operating across London, the South East, and the South Coast. Two divisions: block management for RTM and RMC-led developments, and a property development arm operating a buy-refurbish-refinance model. The company is raising investment capital and positioning for significant growth as an institutional-grade property group. What The Brand Needs To Communicate Trust and competence above everything. Our clients are residential leaseholders who have volunteered to run their own management company — they are handing over control of their service charge budget, contractors, insurance, and compliance. They have almost always been let down before. The brand must reduce perceived risk before a single word is read. The positioning: big enough to deliver, small enough to care. Not a faceless national. Not a one-man band. The specific zone in between — boutique in service, institutional in standard. The secondary audience is property investors, who need to see a platform, not a lifestyle business. The same mark must work across both contexts. Brand Personality If Adeline were a person: a well-dressed, calm professional in his mid-thirties to mid-forties. Speaks clearly, doesn't oversell, follows up when he says he will, knows his subject inside out. Not flashy, not boring, not corporate, not casual. The person in the room everyone defers to — not because he demanded it, but because he earned it. The name Adeline is classical without being archaic, elegant without being decorative. The visual identity should carry the same qualities. Reserved. Precise. Quietly authoritative. Reference Points Cadogan Estate, Savills, Lee Baron. The common thread is restraint — marks that communicate authority through precision and proportion, not decoration or noise. The brand should feel at home in that company without imitating any of them. Logo Structure A combination mark: a standalone geometric "A" icon paired with a wordmark, plus an APG monogram as a third asset. The full system must work across formal document headers, building signage, digital platforms, email signatures, and investor materials — from 14px favicon to full site-board scale. The Icon A geometric "A" form. Architectural in character — precise, structural, balanced. Construction approach is open, but it must feel like it was drawn with purpose, not assembled from a font. It should carry weight without heaviness, read as considered at every scale, and look like none of the following: a tech company, a construction firm, a developer, an estate agent. The Wordmark "THE ADELINE PROPERTY GROUP." ADELINE is the anchor — it should carry the most visual presence. Open to a high-quality serif or geometric sans. The typeface must hold its own alongside the icon without competing with it. What To Avoid House outlines, rooflines, keys, or literal property imagery. Tech or fintech aesthetics. Ornamental flourishes. Thin weights that collapse at small sizes. Templates or logo generators. Gradients or effects that won't survive single-colour reproduction. The mark must work in black and white first. Deliverables Primary lockup (icon + full wordmark), icon only (A), APG monogram only, wordmark only, icon + APG lockup, APG + full wordmark lockup, horizontal and stacked variants where relevant. All in unlocked vector format, ready for colour application. No colour direction is being provided — present the mark in black and white first.

Logo Design and Branding

THE ADELINE PROPERTY GROUP — LOGO DESIGN BRIEF The Business The Adeline Property Group is a premium residential property management and development company operating across London, the South East, and the South Coast. Two divisions: block management for RTM and RMC-led developments, and a property development arm operating a buy-refurbish-refinance model. The company is raising investment capital and positioning for significant growth as an institutional-grade property group. What The Brand Needs To Communicate Trust and competence above everything. Our clients are residential leaseholders who have volunteered to run their own management company — they are handing over control of their service charge budget, contractors, insurance, and compliance. They have almost always been let down before. The brand must reduce perceived risk before a single word is read. The positioning: big enough to deliver, small enough to care. Not a faceless national. Not a one-man band. The specific zone in between — boutique in service, institutional in standard. The secondary audience is property investors, who need to see a platform, not a lifestyle business. The same mark must work across both contexts. Brand Personality If Adeline were a person: a well-dressed, calm professional in his mid-thirties to mid-forties. Speaks clearly, doesn't oversell, follows up when he says he will, knows his subject inside out. Not flashy, not boring, not corporate, not casual. The person in the room everyone defers to — not because he demanded it, but because he earned it. The name Adeline is classical without being archaic, elegant without being decorative. The visual identity should carry the same qualities. Reserved. Precise. Quietly authoritative. Reference Points Cadogan Estate, Savills, Lee Baron. The common thread is restraint — marks that communicate authority through precision and proportion, not decoration or noise. The brand should feel at home in that company without imitating any of them. Logo Structure A combination mark: a standalone geometric "A" icon paired with a wordmark, plus an APG monogram as a third asset. The full system must work across formal document headers, building signage, digital platforms, email signatures, and investor materials — from 14px favicon to full site-board scale. The Icon A geometric "A" form. Architectural in character — precise, structural, balanced. Construction approach is open, but it must feel like it was drawn with purpose, not assembled from a font. It should carry weight without heaviness, read as considered at every scale, and look like none of the following: a tech company, a construction firm, a developer, an estate agent. The Wordmark "THE ADELINE PROPERTY GROUP." ADELINE is the anchor — it should carry the most visual presence. Open to a high-quality serif or geometric sans. The typeface must hold its own alongside the icon without competing with it. What To Avoid House outlines, rooflines, keys, or literal property imagery. Tech or fintech aesthetics. Ornamental flourishes. Thin weights that collapse at small sizes. Templates or logo generators. Gradients or effects that won't survive single-colour reproduction. The mark must work in black and white first. Deliverables Primary lockup (icon + full wordmark), icon only (A), APG monogram only, wordmark only, icon + APG lockup, APG + full wordmark lockup, horizontal and stacked variants where relevant. All in unlocked vector format, ready for colour application. No colour direction is being provided — present the mark in black and white first.

opportunity

Music led AI proposition (MVP - next stage)

Hi All, see below what we are looking for: We've developed an AI-powered platform built to help businesses craft compelling pitches and proposals. Currently at MVP stage and using the Claude AI API, the product has proven its core concept and is ready to scale. We’re looking for an experienced consultant developer to take it from MVP to a robust, secure, multi-tenant product that is ready for commercial growth. The Role This is a freelance/contract engagement, fully remote. You’ll work closely with the founder to define the roadmap, make key technical decisions, and deliver a more polished, secure, and scalable version of the product. The right person will be comfortable working across the full stack and will have a genuine interest in AI-powered products. Scope of Work 1. Build Out the Product Proposition • Evolve the MVP into a fuller product experience — improved UX, additional features, and a clearer user journey. • Identify and close gaps between the current MVP and a market-ready product. • Work collaboratively to define and prioritise the feature roadmap. 2. Multi-Tenant Authentication & Secure Login • Design and implement a secure, scalable multi-tenant login architecture so that separate companies can access the platform with fully isolated accounts. • Implement role-based access control (RBAC) where appropriate. • Evaluate and integrate a suitable auth provider (e.g. Auth0, Clerk, Supabase Auth, or similar). 3. Security Enhancement • Audit the current codebase and infrastructure for security vulnerabilities. • Implement security best practices: input validation, rate limiting, secrets management, and secure API handling. • Ensure GDPR compliance for UK/EU users — data handling, storage, and deletion policies. • Set up appropriate logging and monitoring for security events. 4. Improve AI Matching & Recommendations • Review and refine the existing Claude-powered matching logic. • Improve the quality, relevance, and consistency of AI-generated outputs. • Explore additional prompt strategies, context management, and retrieval approaches (e.g. RAG) to strengthen results. 5. Optimise the Claude API Configuration • Audit and refine the existing Claude API set-up: model selection, system prompts, token usage, and response handling. • Implement cost controls and ensure API usage is efficient and well-monitored. • Stay current with Anthropic’s best practices and model updates. 6. Scalability & Infrastructure • Assess the current infrastructure and recommend improvements to support growth. • Ensure the system can handle multiple concurrent users and company accounts without degradation. • Implement database optimisations and appropriate caching where needed. 7. Testing, Documentation & Handover • Establish a testing strategy (unit, integration, and end-to-end tests) to ensure code quality as the product scales. • Document the architecture, API, and key decisions so future developers can contribute effectively. • Provide a clean handover with clear notes on any ongoing work or future recommendations. What We’re Looking For • Proven experience taking products from MVP to production-ready, at pace. • Strong full-stack development skills — comfortable across front-end, back-end, and infrastructure. • Solid understanding of authentication systems and multi-tenant architectures. • Experience with LLM APIs — ideally Claude/Anthropic, or similar (OpenAI, Gemini). • Security-conscious mindset with practical knowledge of common vulnerabilities and mitigations. • Familiarity with GDPR and data privacy requirements in the UK/EU context. • Strong communicator — able to translate technical decisions into plain language for a non-technical founder. • Fluent in written and spoken English — clear communication is essential as you’ll be working closely with the founder throughout. • Self-directed, reliable, and comfortable working asynchronously. • Experience with prompt engineering and LLM optimisation. • Background in B2B SaaS products. • Knowledge of RAG (Retrieval-Augmented Generation) or vector database approaches. • Familiarity with analytics and observability tooling. A few notes: 1. If you can't communicate in English please don't apply as i will need to speak to you to grow this 2. Must have experience in developing or creating Ai websites (i will be asking for this) 3. Make sure your application is relevant to what the above is asking, if it isn't then it will auto-rejected. Thanks

Build UK activity and experience operator company database

Overview We are building a structured database of UK activity, tour and experience operators. This is a research-focused project requiring accurate company information plus verified senior decision-maker contact details. Pricing Structure & Proposal Requirements This project is structured as fixed-price batches. We are not publishing a budget range and will be assessing proposals based on methodology, accuracy and commercial fit. Proposals without clear pricing will not be considered. Please provide fixed prices for the following: Trial Batch: 50 completed records Production Batch: Per 1,000 completed records Your proposal should also include: Estimated turnaround time per batch Scope of Work – UK Operator Research (Manual List Building) Research UK-based operators that both take bookings and directly deliver experiences, tours or activities themselves. Include only the actual service providers. Exclude agents, resellers, marketplaces, aggregators or any business that does not run and fulfil the activity in-house. Companies must control and fulfil the experience themselves and must not operate solely as listing platforms, brokers, agents, or ticket resellers. Use the attached market categories document as the target markets. Data Required (columns in spreadsheet) Company Information Company Name Website URL City or Region (UK only) Activity Category Source (Google Maps, Tripadvisor, Viator, GetYourGuide etc.) Decision-Maker Information Full Name of Senior Decision Maker Job Title (Owner, Founder, Managing Director, General Manager, Head of Operations etc.) LinkedIn Profile URL Verified Work Email Address (personalised to the named contact only) Mobile Phone Number (if publicly available) Office Phone Number Booking system used (Bókun, FareHarbor, Rezdy, TrekkSoft, Regiondo, Beyonk, TicketingHub, Bookeo, BookingLive, Xola, bookinghound etc) Quality Expectations UK-based companies only Must have a working website Senior decision makers only Emails must be verified and belong to the named individual Email addresses must be validated using recognised professional verification methods and must not be guessed, pattern-generated, or sourced from bulk lead databases. No generic inboxes Phone numbers must be publicly listed or clearly attributable to the company Profiles must be validated against a current LinkedIn page LinkedIn profiles must clearly show the individual’s current role at the listed company. Profiles without visible company alignment may be rejected. No duplicates One company per row Quality Benchmarks Relevance (Pass / Fail) Companies must be genuine operators that run and deliver their own activities. Decision-Maker Accuracy Contacts must hold senior roles such as Owner, Founder, Managing Director, General Manager or Head of Operations and be validated via LinkedIn. Email Standards Only verified work emails for the named senior decision maker are accepted. Data Structure & Consistency Correct spelling, clean clickable URLs and consistent formatting are required. Trial Batch Benchmarks The first batch will be reviewed against the following benchmarks: Minimum 80% relevant companies Minimum 60% verified senior emails Project Structure & Commitment Phase 1 – Trial Batch The project will begin with an initial trial delivery of 50 completed records. This phase will be used to evaluate research quality, relevance and adherence to the requirements. Phase 2 – Scaled Delivery If the trial batch meets expectations, the project may continue in larger batches of up to 1,000 records at a time. Flexible Engagement This is an ongoing research engagement rather than a fixed-volume contract. Work may be paused or stopped by the client at any stage, during or after any batch, without further commitment or obligation and for any reason. Additional batches must not begin without explicit approval. File Format Microsoft Excel (.xlsx) or Google Sheets format only UTF-8 compatible text formatting Data Ownership All data created as part of this project becomes the sole property of the client upon payment and may not be reused or resold elsewhere. Right to Pause or Stop The project may be paused or stopped after any delivery for any reason by the buyer. Client Acceptance Rights The client reserves full discretion to accept or reject any submitted batch based on relevance, accuracy, structure, or adherence to the requirements outlined in this brief. Acceptance is confirmed only when the client explicitly approves the batch in writing within the platform. If a batch does not meet expectations or benchmarks, the client may reject the submission and discontinue the engagement immediately. If a batch is rejected, the client will not release payment for that milestone. Trial Batch Evaluation The initial 50-record trial batch will be assessed against the stated quality benchmarks. Failure to meet benchmarks may result in rejection of the batch and closure of the contract without further obligation.

Logo for my brownie business

I need a logo for my brownie business Nothing cheesy or old fashioned