Phoenix - Your AI AssistantShopify Website Optimization, Conversion Improvement for B2B
- Posted:
- Proposals: 32
- Remote
- #4483925
- OPPORTUNITY
- Open for Proposals
London 
Description
Experience Level: Expert
Project Overview
We are a growing North American supplier of elevator components and systems looking to improve our Shopify-based website before implementing an AI assistant.
Our website currently receives approximately 1,500–2,000 visitors per week and converts approximately 10–20 visitors per week to a quote request. We believe there is significant room to improve conversion before adding FAQ content and an AI assistant.
This is not a full redesign. It is a focused project to improve:
website usability and navigation
quote and inquiry conversion
content structure and trust signals
knowledge organization
AI readiness for a future website assistant
We want a freelancer who can think strategically about both customer experience and conversion, and then help implement practical improvements.
Project Goals
The freelancer will help us:
increase conversion from website traffic to quote/inquiry actions
reduce friction in the quote/request journey
improve navigation for first-time visitors
better organize technical/product knowledge
strengthen trust and proof elements
prepare the site for a future FAQ layer and AI assistant
Current Website
Website: www.delcoelevator.com
Platform: Shopify
Current quote form: currently routes off-site
Key Business Context
Our customers are typically elevator contractors and other technical buyers. They often arrive with specific product, application, or technical-support questions.
We believe the current site is professional and credible, but too oriented toward browsing rather than converting.
We suspect some of the current conversion barriers include:
quote requests routing off-site
no lower-friction step before a full quote request
product navigation that may be overwhelming for first-time users
Scope of Work
1. Website Audit: UX, Conversion, Navigation, Content Structure
Review the current website and identify issues and opportunities related to:
conversion funnel performance
homepage messaging
navigation clarity
Deliverables:
audit report
prioritized recommendations by impact and effort
identification of quick wins vs larger improvements
2. Conversion Optimization
A major focus of this project is improving the path from website visit to meaningful inquiry.
We would like the freelancer to review and recommend improvements related to:
moving the quote/request experience on-site
reducing drop-off in the current quote flow
adding lower-friction CTAs before a full quote form
improving homepage and key landing page calls to action
Deliverables:
conversion improvement recommendations
revised CTA strategy
revised quote/contact flow
wireframe or page recommendations for improved conversion paths
3. Navigation and Information Architecture
We want to make the website easier for first-time users to understand.
Current product navigation may be overwhelming for visitors unfamiliar with our terminology. We would like recommendations for a clearer structure based on buyer intent or job type.
Deliverables:
proposed sitemap or navigation structure
recommendations for menu simplification
4. Quote and Contact Flow Redesign
We want a cleaner, higher-converting inquiry system.
Tasks may include:
redesigning quote/contact flows
5. Knowledge Organization and Help Content Structure
We have technical documents, manuals, and library content, but we believe they need to be better organized before adding FAQ content or AI.
We want help restructuring this knowledge so it is easier for both users and future AI tools to navigate.
Deliverables:
proposed knowledge/help structure
recommendations for page organization
6. FAQ and AI Readiness Planning
We are planning to add FAQ content and later a website AI assistant, but we want the website structure improved first.
The freelancer should help identify:
what content needs to exist first
what FAQ structure would make sense
what AI use cases are realistic
Deliverables Summary
Please assume the project includes some or all of the following:
website audit
prioritized recommendations
conversion optimization plan
revised quote/contact funnel recommendations
navigation/sitemap recommendations
knowledge/help structure recommendations
FAQ/AI readiness recommendations
optional implementation support in Shopify
Timeline
Open to proposals, but likely something like:
Audit and recommendations: 1–2 weeks
Implementation support: additional 2–4 weeks depending on scope
How to Apply
Please include:
examples of similar Shopify, B2B, or conversion-focused projects
your approach to improving both UX and conversion
whether you have experience with FAQ/help-center or AI-readiness work
estimated timeline and budget
whether you can also help implement recommendations, not just audit them
Additional Notes
We are not looking for a purely aesthetic redesign.
We are looking for a practical freelancer
We are a growing North American supplier of elevator components and systems looking to improve our Shopify-based website before implementing an AI assistant.
Our website currently receives approximately 1,500–2,000 visitors per week and converts approximately 10–20 visitors per week to a quote request. We believe there is significant room to improve conversion before adding FAQ content and an AI assistant.
This is not a full redesign. It is a focused project to improve:
website usability and navigation
quote and inquiry conversion
content structure and trust signals
knowledge organization
AI readiness for a future website assistant
We want a freelancer who can think strategically about both customer experience and conversion, and then help implement practical improvements.
Project Goals
The freelancer will help us:
increase conversion from website traffic to quote/inquiry actions
reduce friction in the quote/request journey
improve navigation for first-time visitors
better organize technical/product knowledge
strengthen trust and proof elements
prepare the site for a future FAQ layer and AI assistant
Current Website
Website: www.delcoelevator.com
Platform: Shopify
Current quote form: currently routes off-site
Key Business Context
Our customers are typically elevator contractors and other technical buyers. They often arrive with specific product, application, or technical-support questions.
We believe the current site is professional and credible, but too oriented toward browsing rather than converting.
We suspect some of the current conversion barriers include:
quote requests routing off-site
no lower-friction step before a full quote request
product navigation that may be overwhelming for first-time users
Scope of Work
1. Website Audit: UX, Conversion, Navigation, Content Structure
Review the current website and identify issues and opportunities related to:
conversion funnel performance
homepage messaging
navigation clarity
Deliverables:
audit report
prioritized recommendations by impact and effort
identification of quick wins vs larger improvements
2. Conversion Optimization
A major focus of this project is improving the path from website visit to meaningful inquiry.
We would like the freelancer to review and recommend improvements related to:
moving the quote/request experience on-site
reducing drop-off in the current quote flow
adding lower-friction CTAs before a full quote form
improving homepage and key landing page calls to action
Deliverables:
conversion improvement recommendations
revised CTA strategy
revised quote/contact flow
wireframe or page recommendations for improved conversion paths
3. Navigation and Information Architecture
We want to make the website easier for first-time users to understand.
Current product navigation may be overwhelming for visitors unfamiliar with our terminology. We would like recommendations for a clearer structure based on buyer intent or job type.
Deliverables:
proposed sitemap or navigation structure
recommendations for menu simplification
4. Quote and Contact Flow Redesign
We want a cleaner, higher-converting inquiry system.
Tasks may include:
redesigning quote/contact flows
5. Knowledge Organization and Help Content Structure
We have technical documents, manuals, and library content, but we believe they need to be better organized before adding FAQ content or AI.
We want help restructuring this knowledge so it is easier for both users and future AI tools to navigate.
Deliverables:
proposed knowledge/help structure
recommendations for page organization
6. FAQ and AI Readiness Planning
We are planning to add FAQ content and later a website AI assistant, but we want the website structure improved first.
The freelancer should help identify:
what content needs to exist first
what FAQ structure would make sense
what AI use cases are realistic
Deliverables Summary
Please assume the project includes some or all of the following:
website audit
prioritized recommendations
conversion optimization plan
revised quote/contact funnel recommendations
navigation/sitemap recommendations
knowledge/help structure recommendations
FAQ/AI readiness recommendations
optional implementation support in Shopify
Timeline
Open to proposals, but likely something like:
Audit and recommendations: 1–2 weeks
Implementation support: additional 2–4 weeks depending on scope
How to Apply
Please include:
examples of similar Shopify, B2B, or conversion-focused projects
your approach to improving both UX and conversion
whether you have experience with FAQ/help-center or AI-readiness work
estimated timeline and budget
whether you can also help implement recommendations, not just audit them
Additional Notes
We are not looking for a purely aesthetic redesign.
We are looking for a practical freelancer
New Proposal
Login to your account and send a proposal now to get this project.
Log inClarification Board Ask a Question
-
One thing worth clarifying early: Are you currently tracking user behavior (e.g., heatmaps, scroll depth, funnel drop-off) via tools like Google Analytics 4 or Hotjar? And do you have existing customer feedback or on-site survey data that highlights specific pain points in the quote request process?
-
Can you clarify whether you’d like the quote request flow fully on-site using Shopify’s native forms, or would you prefer a hybrid approach with conditional off-site routing for complex inquiries? Also, do you have existing customer segments or pricing tiers we should align the navigation and content structure with?