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Two and a half years ago, Google introduced Google Analytics 4 to address the ever-evolving analytics needed to help modern businesses gain the visibility they need to succeed; and on July 1, 2023, Google Analytics will officially take over from the Universal Analytics you may be familiar with. “But that’s a year away, why do I need […]
Graphic design can be an afterthought for many new businesses when you’re first trying to get things off the ground. Making your business look pretty might not feel like a priority, but we’re here to tell you why it does much more than that, and how graphic design can increase your sales. Take a look […]
It’s a tale as old as Aristotle. No really. Over 2,000 years ago Aristotle decided to categorise how people use rhetoric in arguments into three groups; ethos, pathos, and logos, aka the rhetoric triangle. It must be a pretty good theory as marketing and advertising experts still use it with success today. In this guide, […]
Advances in smartphone technology and editing apps combined with the explosion of video-first social media platforms like TikTok have made video content essential to boosting your brand and growing your business online. In fact, research by Cisco estimates that video traffic will drive 82% of all internet traffic this year alone (2022). While it’s easy enough […]
First of all, we’d like to give you a huge round of applause for being aware of the importance of SEO. But now you’ve gone down the SEO rabbit hole, you might find yourself drowning in lists upon lists of tips, tricks, and advice on what type of SEO improvements you should be focussing on […]
Having a logo that is unique and memorable is essential for grabbing the attention of potential customers. This is why deciding which type of logo to design is an important first step. To help you make this decision, we’ve put together a guide on the five main types of logos and when they work best. […]
When it comes to designing a good logo, there’s a lot to consider. That’s why we’ve put together a simple step-by-step guide on how to design a logo that’s fitting for your business. Decide on your goals First thing’s first, decide what you want to achieve from your logo. Maybe you’re looking to increase awareness […]
There are a lot of good looking websites out there. There are also a lot of not so good looking websites. But while good design is an important factor when it comes to website conversions, if you focus too much on the latest design trends and not enough on the principles of conversion, you may […]
If you’re a small or relatively new business then creating a brand video or a series of marketing videos to promote your business, its services, and its brand to a wider audience using channels such as social media can reap great rewards. They’re shareable and are a great way to tell the world what your […]
If your business is reaching that crucial crossroad period where profits are doing well though growth is certainly needed, there are a number of avenues to explore. Growing pains are typical for all small to medium businesses to encounter at some point in their growth journeys, and some react by hiring internal growth teams, marketing […]
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