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First of all, we’d like to give you a huge round of applause for being aware of the importance of SEO. But now you’ve gone down the SEO rabbit hole, you might find yourself drowning in lists upon lists of tips, tricks, and advice on what type of SEO improvements you should be focussing on […]
Having a logo that is unique and memorable is essential for grabbing the attention of potential customers. This is why deciding which type of logo to design is an important first step. To help you make this decision, we’ve put together a guide on the five main types of logos and when they work best. […]
When it comes to designing a good logo, there’s a lot to consider. That’s why we’ve put together a simple step-by-step guide on how to design a logo that’s fitting for your business. Decide on your goals First thing’s first, decide what you want to achieve from your logo. Maybe you’re looking to increase awareness […]
There are a lot of good looking websites out there. There are also a lot of not so good looking websites. But while good design is an important factor when it comes to website conversions, if you focus too much on the latest design trends and not enough on the principles of conversion, you may […]
If you’re a small or relatively new business then creating a brand video or a series of marketing videos to promote your business, its services, and its brand to a wider audience using channels such as social media can reap great rewards. They’re shareable and are a great way to tell the world what your […]
If your business is reaching that crucial crossroad period where profits are doing well though growth is certainly needed, there are a number of avenues to explore. Growing pains are typical for all small to medium businesses to encounter at some point in their growth journeys, and some react by hiring internal growth teams, marketing […]
Like many industries, PR is ever-evolving and having to adapt to a changing digital world. With the arrival of modern-day marketing and advertising techniques such as video advertising, social media campaigns and digital creative, PR has had to pivot to keep up with the times. In addition, the combination of changing budgets and quickly shifting […]
When considering a core area for growth, new customers and opportunities, marketing is practically the most important way to improve your business. However, before you can achieve this, you will need to delegate your marketing strategy to the professionals. This will give you more time to focus on other aspects of your business. Now many […]
The workforce landscape is truly unpredictable. In light of recent events in particular, everyone now has the chance to work anywhere, any time and for anyone. This can be easily achieved through the modern day phenomenon of online freelancing. If you want to take your business to the next level but you just don’t have enough time […]
When done correctly, social media can be the secret weapon to succeeding online. Every day, social media content is published on social platforms. But the question is, how do you ensure that the content you’re posting is reaching the right audience? And, how do you increase those views and subscribers and your social followers? If […]
