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Looking for SEO & Google Ads Management Specialist
Hello There, We are looking for an SEO & Google Ad management specialist. Below are the specific services we are looking for: Keyword Research and Strategy Development: We require assistance in identifying relevant keywords and phrases that align with our target audience's search intent and our business objectives. On-Page and Off-Page Optimization: We need support in optimizing our website's content, meta tags, headers, and other on-page elements. Additionally, assistance with off-page strategies such as backlink building and local SEO optimization would be beneficial. Content Creation and Optimization: We are looking for expertise in creating high-quality, engaging content that resonates with our audience and is optimized for search engines. Technical SEO Audit and Implementation: We require a comprehensive audit of our website's technical aspects to identify and address any issues that may affect our search engine rankings and user experience. This includes but is not limited to site speed optimization, mobile responsiveness, and resolving crawl errors. Google Ads Campaign Management: We seek assistance in creating and managing Google Ads campaigns to drive targeted traffic to our website. This includes keyword research, ad copywriting, bid management, and ongoing optimization to maximize ROI. Analytics and Reporting: We need assistance in setting up and analyzing data from tools such as Google Analytics and Google Ads to track the performance of our website and advertising campaigns. Regular reporting on key metrics and insights is essential for us to make informed decisions. Conversion Rate Optimization (CRO): We are interested in optimizing our website's conversion paths to increase the likelihood of visitors taking desired actions, such as making a purchase or filling out a contact form. Local SEO Optimization: We require support in optimizing our website for local searches, including managing Google My Business listings, obtaining online reviews, and ensuring consistency of NAP information across online directories. SEO deliverables required ON PAGE – DELIVERABLES • Complete analysis of the existing website and a detailed analysis report • Competitor analysis of up to 3 competitor websites and a detailed analysis report • Configure Google Tag Manager • Configure and monitor Google Analytics, Google Search Console and Bing Webmaster Tool • Tune and optimize Meta tags for all pages on the website • Add ALT tags for all images used on the website Ensure proper structure for the entire site maintaining HTML heading tags • Ensure the terms of use, about us, contact us pages meet the legal requirements as well as general webmaster guidelines • Check the entire content of the website of copyright violations • Improve the content of the homepage for the best results • Implement Live chat support, if necessary • Implement schema on the website to improve the performance of the website • Maintain the blog section with properly tuned content • Add a new blog post per month on the site OFF PAGE - DELIVERABLES • Publish articles on third party websites • Publish marketing content in Quora discussions, subject to Quora's current policies • Participate in the third-party forum and discussion groups and refer your services when there are relevant questions • List your business on various business directories to improve web presence • Build backlinks to the site through booking websites • Submit your profile in various socially relevant sites including SlideShare, Flickr, Pinterest and more • Tune and optimise your press release if there are any. CONTENT MARKETING DELIVERABLES • Content marketing through various websites and blogs • Quora presence in the form of questions and answers • Increase the visibility of our brand image on the web BLOGGING DELIVERABLES • 2 blog posts per month are included in our package • Submit all blog posts to social media and bookmarking sites • Build internal links to and from the blog posts • Add blog posts to the sitemap We are looking for a reliable partner who can provide these services efficiently and effectively, helping us achieve our digital marketing goals. If you believe your expertise aligns with our requirements, we would appreciate the opportunity to discuss further details, including pricing and timelines.
a month ago39 proposalsRemotePrepare + organize the visual assets needed for YouTube videos
We are hiring someone to prepare and organize the visual assets needed for YouTube videos. Your CORE RESPONSIBILITY will be: 1) Read the script for a given YouTube video, then use your best judgement as to what visual assets would be optimal for each section of the video. Then? 2) Prepare + collect these assets, as needed, and organize them into a Google Drive folder for our video editors. The videos on our channel primarily focus around Photoshop, graphic design, ecommerce, and related topics. The ultimate goal of each video is to provide concise, maximum value to the user while also sprinkling in a bit of fun/humor/entertainment. KEY REQUIREMENTS include: --Experience with the YouTube-video-creation process; --Graphic design / Photoshop skills + experience; --An active Photoshop subscription (a legitimate non-pirated Adobe Photoshop subscription is strongly preferred); --The ability to perform screen-recording videos which clearly and correctly demonstrate the appropriate/required actions for the viewer, on a clean and visually-uncluttered computer workspace (ie, you don't have 40 irrelevant tabs/windows open during the demo, etc); --Excellent instincts + judgement as to what visual assets would be optimal for a given video section; --Creativity, resourcefulness, + initiative, in terms of preparing the very best visual assets, so as to make the very best final video for the viewer. ADDITIONAL BONUS TRAITS include: --Good sense of humor and the ability to integrate a bit of fun/humor/entertainment into some of the visual assets as well. ORGANIZATION / EXPECTATIONS: --The visual assets for a given video will be organized into a dedicated Google Drive folder for that video. This folder will contain clearly-named sub-folders including SCREEN-RECORDING VIDEOS, SCREENGRAB IMAGES, STOCK VIDEOS, STOCK IMAGES, MIDJOURNEY IMAGES, CUSTOM IMAGES, and perhaps others if needed. --The filenames must be clear + descriptive, so our video editors can easily understand what each item demonstrates. "video-1.mp4" is a bad filename since it's unclear what that video illustrates. "create-new-smart-object-in-photoshop.mp4" and "how-to-use-psd-mockups-in-photoshop.mp4" is a clear, descriptive filename whose contents can be understood at a glance. --Items do not need to be excessively split up into tiny clips. (Example: Imagine the current video topic is "Best T-Shirt Mockup Websites", and one featured website is CreativeMarket.com. We wouldn't need separate video files for each little action performed on this website; one single screen-recording video showcasing the relevant actions on this website titled "creative-market-website-screen-recording.mp4" will be sufficient for our editors to scrub through to find the relevant clips) --The balance of needed/optimal assets will vary, from video-to-video. One video might be 90%+ screen-recording videos. Another might be more stock videos or custom images to visually illustrate certain concepts. The goal is NOT to arbitrarily fill the above folders with assets for each video just for the sake of filling each and every possible folder; the goal is instead to use your best judgement as to what visual assets are needed to make the very best video, then simply prepare those and only those required assets, and then conclude your prep for that video. --The ideal candidate will strike the best balance between, selecting/preparing the optimal assets for a given video—but NOT spending excessively massive amounts of time doing this for any one specific video. The goal is to select + curate an excellent pool of assets while ALSO working efficiently. LEGAL REQUIREMENTS: --If you create custom images/assets for a given video, you must be willing to provide us a "work for hire" / "copyright transfer" agreement, granting me + my company the copyright to use these assets in our YouTube videos (and perhaps in other marketing materials as well.) This will be a simple Google Document between us. --If you download stock videos or stock image assets, they must come from Storyblocks or Envato Elements, and you must provide the URL list of the specific assets you sourced/downloaded for each video. This will be a simple text document provided to us. POINTS OF CLARIFICATION: --Your responsibility here is NOT to edit together the final YouTube videos themselves; you are instead responsible for preparing the key visual assets for a given video. (Our video editors will take it from there to edit together the final video.) If hired, we will begin with a few paid trial projects. If you do an excellent job in this role, there is likely to be consistent, ongoing work in this position. Selected candidates will be provided with links to our recent YouTube videos to help understand the current video style, the visual assets commonly used, and how the balance of visual assets might vary based upon the video topic. Thank you!
a month ago13 proposalsRemote