Google Adwords France Projects
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opportunity
PPC Paid Ads Manager for Tradesman Software
We are a growing software startup specialising in field service and job management solutions for service and trade businesses like plumbers, electricians, and maintenance professionals. Our software empowers these companies to efficiently handle their jobs, schedules, invoices, and field operations. Currently, our focus is on the UK market, catering to micro and small businesses with customer sizes ranging from 2-40 staff members. As well as some small paid campaigns in other UK speaking territories such as Australia and New zealand About the role: The role is to promote brand awareness and drive acquisition volumes through the use of digital ads, with a keen focus on ROI. You will need proven experience of paid media, including Google Ads and potentially Social Media Advertising in future. Your aim is to put Workever firmly on the map as a field management software solution for tradesmen and service businesses. Skills required: - Someone who already feels confident to manage and execute paid-for media alone - Ability to create event codes, domain whitelisting, API tracking and Pixel checking - Ability to collaborative effectively with other freelancers and the rest of the team - Understanding of SaaS business to drive subscriptions at a sensible ROI - Ability to report back monthly and offer recommendations for improvement - Good understanding of keyword research Day to day would include: - Analysing current campaigns to make recommendations on where to improve and remove and where to place budget for the lowest CPA - Understanding target audience, how to reach them and how to expand the offering to higher headcount businesses in a cost-effective manner - Managing performance reports and ensuring that all data is accurate and up to date - Employing a test and learn strategy to each ad group/campaign to understand efficiency and challenges - Creating visibility across individual trade verticals - Keeping a close eye on bid strategy, CTAs and landing pages to improve conversion - Trialling and recommending alternate platforms such as Performance Max, Bing Ads - Continual optimisation of campaigns to drive success - Using Search Console to interrogate potential opportunities Rough Monthly Paid ads budget: £6,500
17 days ago33 proposalsRemoteMachine Learning Engineer
We are seeking a highly skilled and motivated Machine Learning Engineer to join our team and contribute to the development of cutting-edge solutions for child safety applications. As a Machine Learning Engineer, you will be responsible for: ● Training and enhancing machine learning models using image-based data on TensorFlow. ● Evaluating and enhancing the performance of existing ML models, identifying opportunities for targeted advancements. ● Advising and guiding on the full ML development lifecycle, from conception to deployment, ensuring robust, efficient, and scalable solutions. ● Developing strategies for continual model training and retraining to adapt to evolving data patterns and threats, including training models in remote and sensitive environments. ● Innovating and exploring new ML development pathways, including the integration of open-source multi-modal models for advanced image and video classification tasks. ● Customising and fine-tuning state-of-the-art ML models to align with company-specific use cases and client needs. ● Architecting and implementing solutions for on-device model deployment, emphasising user privacy and data security. ● Creating and maintaining model deployment packages, such as SDKs and Docker containers, for seamless client integration. ● Collaborating cross-functionally with product managers, software engineers, and other stakeholders to integrate ML solutions into our product suite. ● Staying abreast of the latest ML technologies and methodologies, advocating for the adoption of industry-best practices. Qualifications: ● Bachelor's or Master's degree in Computer Science, Engineering, or related field. ● Proven experience in machine learning model development and deployment, particularly with TensorFlow. ● Strong programming skills in Python and proficiency in ML libraries such as TensorFlow, PyTorch, or Keras. ● Experience with image-based data and advanced image processing techniques. ● Knowledge of model evaluation metrics, optimization algorithms, and deep learning architectures. ● Familiarity with cloud platforms for model deployment (e.g., AWS, Google Cloud). ● Ability to work independently and collaboratively in a fast-paced environment. ● Excellent communication skills and the ability to explain complex concepts to non-technical stakeholders. Bonus Skills: ● Experience with on-device model deployment and edge computing. ● Familiarity with privacy-preserving ML techniques and data security protocols. ● Knowledge of open-source ML models and their integration into custom applications. If you are passionate about leveraging machine learning for child safety applications and are excited to work on impactful projects, we encourage you to apply and be part of our innovative team!
12 days ago17 proposalsRemoteSenior Paid Advertising Strategist | UK
Role type: Contract, part time (remote) Experience level: Senior Reports to: Head of Strategy Location: Remote The Brains Group is a fast-growing group of global marketing brands with a focus on future thinking, AI and innovation. We’ve helped hundreds of clients across a wide range of verticals to maximize ROI, improve client acquisition & retention and grow faster, with our unique marketing platform and solutions. The future is bright for us, with lots of new products, services and brands on the horizon. The Group of companies includes: - The Brains Marketing - our flagship brand, a well-established marketing agency offering training, consultancy and support services on an adhoc or ongoing basis. - Rocket Healthcare Marketing - our bespoke healthcare brand, offering affordable, scalable healthcare marketing tools and solutions that help clinics, consultants and practices reach, convert & retain more patients. - SaaSible - our distinct SaaS offering, helping B2B software providers scale up their marketing and increase demand. The Role: Our Senior Paid Advertising Strategists are true experts in their field who harness experience and innovation to deliver exceptional results for key B2B and B2C clients across paid search, display and social advertising. You must be a confident communicator with proven experience managing or consulting on large scale paid advertising campaigns. You need to be comfortable feeding into multichannel strategies, managing client expectations, coaching junior team members, reporting on performance and setting / optimising account strategies. You may be asked to operate as a paid lead for a key client, to triage the strategy for an existing client, to consult with a client who is learning to run their own PPC, or to assist The Brains Group with our own paid advertising. We are looking for someone with flexibility who is happy to scale hours up or down, with an agreed base minimum each week. Core responsibilities: - Develop, execute and optimise cutting-edge paid advertising campaigns, from conception to launch - Onboard new paid media clients and nurture those relationships, keeping a close eye on client retention and ensuring that clients receive an exceptional quality of service - Evaluate campaign performance based on clear KPIs, and report confidently on a weekly and monthly basis, either via call, video call or email, to client stakeholders - Actively recommend account improvements, constantly look for ways to further boost account performance and ensure strong client engagement - Flag any concerns with account performance, troubleshoot alongside the Head of Strategy and Client Services Manager, work hard to ensure retention and satisfaction of your clients - Be the account lead for your designated key clients - this means operating as the main client point of contact, ensuring all members of the account team are feeding into the monthly report, being aware of overall account performance and liaising with the Head of Strategy about any concerns you have over account performance, or any opportunities to provide additional services and support for that client. You are the advocate for that client and should work carefully on building up a trusting and supportive relationship with the client representative(s) - Support the Head of Strategy and Managing Director with new sales opportunities, by attending introductory and proposal calls with prospective clients and feeding into proposal decks. Be prepared to present slides on your area, what strategies you recommend, and what potential ROI could look like (you don’t have to attend sales calls alone, or act as point person for new opportunities, you’ll be operating as part of a sales team run by the Managing Director or Head of Strategy) - Work cross-departmentally, to align campaign strategies and goals on multichannel clients - Train/support junior team members where necessary, providing support on tricky account challenges, recommending additional strategies and advising on the correct approach if the junior is unclear Skills and experience: - 5+ years as a paid media strategist, paid advertising manager or paid account manager - Proven experience creating, managing and optimising Google Ads, Performance Max, LinkedIn and Meta campaigns - Comfortable setting up, consulting on or taking over paid client account teams and ensuring that deliverables stay on track - Excellent oral communications skills - Very strong written communication skills and email comms skills - Strong experience producing reports and explaining them to clients - Happy to chat on the phone, comfortable calling clients - Well-organised and efficient, good time management and prioritisation skills. - Team player who likes to work in a dynamic environment and collaborate across teams
3 hours ago7 proposalsRemote