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Graphic design can be an afterthought for many new businesses when you’re first trying to get things off the ground. Making your business look pretty might not feel like a priority, but we’re here to tell you why it does much more than that, and how graphic design can increase your sales. Take a look […]
It’s a tale as old as Aristotle. No really. Over 2,000 years ago Aristotle decided to categorise how people use rhetoric in arguments into three groups; ethos, pathos, and logos, aka the rhetoric triangle. It must be a pretty good theory as marketing and advertising experts still use it with success today. In this guide, […]
So you’ve built your dream Shopify store, but guess what? You’re not getting the conversions and sales that you were expecting. It’s not easy to know where to start when you’re setting up a Shopify store for the first time. How do you optimise your Shopify site for conversions? What’s the best way to drive […]
Creating the perfect logo for your brand can be one of the most challenging early tasks for a new business. And no stage of that process is more difficult than choosing the logo colour combinations that will define your brand identity for years to come. Thankfully, you need to scroll the internet no further, as […]
Website design doesn’t stay still for long, trends in both aesthetics and features change quickly and it’s sometimes hard to keep up. So here are 5 really cool features to put on your website in 2022 that we think are going to stand the test of time. 1. Social media integration This is actually a […]
Step 1: Ask yourself, why? Let’s start with a very basic but powerful question. Why do you want to create a blog? You might want to create a blog because everyone else seems to have one, but this isn’t really the best reason. A blog takes up valuable time and resource to create and most […]
It’s a story as old as time. Well, as old as the first recognised ‘web log’ which was around 1994. Still, it’s an old story and one that’s definitely not finished yet. To understand how powerful a blog can be and how to fully leverage your blog for your content and growth strategy, we first […]
So you launched a website and everything was going so well. People love you, they love your product and they can’t get enough. But after a few months, maybe a year, numbers start to plateaux and you scratch your head. “Why have we stopped growing?”, you may ask. The answer could be a lot simpler […]
Having a logo that is unique and memorable is essential for grabbing the attention of potential customers. This is why deciding which type of logo to design is an important first step. To help you make this decision, we’ve put together a guide on the five main types of logos and when they work best. […]
When it comes to designing a good logo, there’s a lot to consider. That’s why we’ve put together a simple step-by-step guide on how to design a logo that’s fitting for your business. Decide on your goals First thing’s first, decide what you want to achieve from your logo. Maybe you’re looking to increase awareness […]
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