Vanya Returns 3d Projects
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I need a digital and social media sales growth expert
Digital Marketing Brief for Anna Sudbina Studio Client Overview: Anna Sudbina Studio is the creative hub of award-winning contemporary painter Anna Sudbina. Combining elements of process-led abstract and figurative art, Sudbina's work explores the relationship between reality and perception, physical space and memory. With pieces held in prestigious private collections worldwide, Sudbina's art has garnered attention from renowned publications and institutions. Objective: Develop a comprehensive digital marketing plan to drive traffic to Anna Sudbina's website, increase sales, and achieve the following objectives: Feature in a minimum of two solo shows per year with established contemporary art galleries. Explore showcasing artwork in alternative settings such as public spaces, private investment banks, or financial institutions. Collaborate with luxury brands on specific projects. The campaign aims to target established and new art collectors globally, specifically those interested in abstract contemporary artwork, luxury lifestyle, and culture. Key Considerations: Anna Sudbina will oversee all creative content. We are seeking someone with a deep understanding of social media algorithms to maximize bottom-line sales. Develop the capability for sales to be made directly from social media platforms. We require assistance from someone who can fully manage social media marketing, not just develop content. Weekly Digital Marketing Plan: Content Strategy: Anna Sudbina will oversee the creation of engaging content featuring her artwork, studio process, and insights into her artistic vision. Develop teaser posts leading up to art fairs Sudbina will attend, generating excitement and anticipation. Platform Utilization: Allocate AdWords spend across Instagram, Facebook, and other suitable platforms to target art collectors globally. Utilize Instagram Stories and Reels to showcase Sudbina's artwork dynamically and interactively. Targeted Advertising: Utilize demographic and interest-based targeting to reach potential art collectors who align with Sudbina's style and aesthetic. Implement strategies to maximize sales directly from social media platforms, optimizing for conversions. Campaign Optimization: Monitor and understand social media algorithms to optimize content visibility and engagement. A/B test ad creatives, copy, and targeting parameters to identify the most effective strategies for driving sales. Optimize ad spend allocation based on the performance of different platforms and audience segments. Art Fair Promotion: Create dedicated campaigns to promote Sudbina's participation in specific art fairs, targeting attendees and art enthusiasts in those locations. Utilize geo-targeting to reach individuals attending or interested in art fairs globally. Measurement and Evaluation: Track website traffic, engagement metrics, and sales conversions attributed to digital marketing efforts. Assess the impact of marketing campaigns on brand visibility, customer acquisition, and revenue generation. Regularly review and adjust strategies based on performance insights to optimize campaign effectiveness. Conclusion: By implementing a comprehensive digital marketing plan focused on understanding social media algorithms, targeted advertising, and campaign optimization, we aim to elevate Anna Sudbina's online presence, drive qualified traffic to her website, and ultimately increase sales of her artwork. Through continuous monitoring and refinement, we will adapt our strategies to ensure maximum impact and return on investment. Additionally, we will work towards achieving Sudbina's objectives of featuring in solo shows, exploring alternative exhibition settings, and collaborating with luxury brands to further enhance her presence in the art world and luxury market segments. https://annasudbinastudio.com Link to recent works https://annasudbinastudio.com/pages/abstract-portraits-catalogue
a month ago21 proposalsRemote