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Marketing & Strategy for Launching Membership Programme

Membership Launch Specialist — Online Courses & Communities (UK Hours) About us We're a UK-based, people-first business coaching and skills platform built for small business owners. Our membership combines live coaching, online courses, community and a proprietary smart business app — all at an affordable monthly price. Think of us as a trusted business partner in your pocket, not another tool. We're live, we're trading, and we're ready to grow. We need the right person to help us find our first 100 members — and beyond. What we're looking for An experienced membership and online course launch specialist who has done this before — multiple times, with real results to show for it. You'll know the names Stu McLaren and Amy Porterfield. You'll have strong opinions about what works and what doesn't. You'll be comfortable owning both the strategy and the execution. This is not a role for someone who has read about membership launches. We need someone who has run them. What you'll do You'll take ownership of our membership launch — from strategy through to sign-ups. That includes: Reviewing our current funnel, messaging and positioning and identifying gaps. Building and executing a launch plan designed to convert our first 100 members. Running or overseeing paid and organic acquisition across the right channels. Managing email sequences, landing pages and conversion optimisation. Reporting clearly on what's working, what isn't, and what we're changing. You'll work directly with the founders. No layers, no committees. Fast decisions and real collaboration. Must-haves Proven experience launching online membership programmes or course communities — not just marketing generally. A track record you can point to: real member numbers, real conversion rates, real results. Familiarity with the membership industry — Stu McLaren, Amy Porterfield, the Membership Guys — you know the ecosystem. Full-stack capability: you can lead strategy and get into implementation. Excellent written and spoken English. Available to work within UK business hours (GMT/BST). Nice to haves Experience with small business, coaching or B2B audiences. Familiarity with AI tools and how to use them in a marketing workflow. Experience with webinar-led funnels as a conversion mechanism. How to apply We will only consider applications that include the following: Two or three examples of membership or course launches you have personally worked on. For each: the platform or product, your specific role, the number of members acquired, and the key tactics that drove results. A brief note on what didn't work in one of those launches and what you learned. A short paragraph on how you would approach finding our first 100 members for a UK-based small business coaching and skills membership — what would your first 30 days look like? Applications without this information will not be reviewed. The opportunity This starts as a project focused on our first 100 members. If the fit is right and results follow, this becomes a longer-term and potentially full-time engagement. We're building something with genuine long-term potential — and we want the right people growing with us.