Seo Canada Projects

opportunity

Industry-Insight.uk wordpress website overhaul

industry-insight.uk Website Redesign for Premium Business Intelligence Platform Overview We are redesigning Industry Insight (industry-insight.uk) into a premium, global business intelligence platform targeting: C-level executives Senior professionals Ambitious, high-performing individuals This is not a typical blog redesign. We are moving from a basic, news-style website to a high-value, insight-driven platform that reflects authority, clarity, and strategic thinking. Project Objective Create a world-class, executive-level website experience that: Positions Industry Insight as a trusted global brand Delivers clear, structured, high-quality reading experiences Drives email subscriptions and engagement Reflects a premium, consulting-grade standard Scope of Work 1. Homepage Redesign Strong, clear positioning (above the fold) Premium, minimal design (think McKinsey / Harvard Business Review style) Clear content hierarchy and navigation Conversion-focused layout (email capture, CTAs) Featured insights and categories 2. Article Page Template Design a highly readable, executive-friendly layout: Clean typography and spacing Structured sections: Introduction Key Insights Analysis Strategic Takeaways Conclusion Integrated internal linking Optimised for long-form reading 3. Site Structure & Navigation Organise around core pillars: Global Market Intelligence Company Strategy Leadership & Decision-Making AI & Future of Work Career & Productivity Simple, intuitive navigation for busy professionals 4. Conversion & UX Optimisation Email capture strategy (lead magnets, inline forms, popups) Clear user journey from reader → subscriber Fast load speed and mobile optimisation Reduce clutter, increase clarity 5. Visual Identity & Design System Modern, premium, minimal aesthetic Consistent typography, colours, and layout system “Executive-grade” feel (not startup/blog style) Deliverables Full website redesign (desktop + mobile) Homepage + article page designs UX/UI system and layout structure Design assets or Figma files (preferred) Clear guidance for development/implementation Ideal Candidate You have: Experience designing premium content platforms, media sites, or consulting-style websites Strong UX/UI and conversion design skills Understanding of how senior professionals consume content Ability to create clean, structured, high-authority designs Nice to Have Experience with SEO-friendly design structures Experience improving engagement and time-on-page Ability to collaborate on implementation (optional) Who This Is NOT For Basic designers using generic templates Portfolio-only designers without real-world results Overly “creative” styles that reduce clarity or professionalism Success Criteria Clear improvement in user experience and readability Strong brand positioning as a premium platform Increased email sign-ups Higher engagement (time on page, scroll depth) To Apply Please include: Examples of similar high-end websites you’ve designed Your approach to designing for executive audiences Tools you use (Figma, Webflow, etc.) A brief outline of how you would approach this redesign Why This Project Matters This is an opportunity to help build a global business intelligence brand, not just redesign a website. We are focused on quality, authority, and long-term growth — and need a designer who understands that.