Industry-Insight.uk wordpress website overhaul

industry-insight.uk Website Redesign for Premium Business Intelligence Platform
Overview

We are redesigning Industry Insight (industry-insight.uk) into a premium, global business intelligence platform targeting:

C-level executives
Senior professionals
Ambitious, high-performing individuals

This is not a typical blog redesign.

We are moving from a basic, news-style website to a high-value, insight-driven platform that reflects authority, clarity, and strategic thinking.

Project Objective

Create a world-class, executive-level website experience that:

Positions Industry Insight as a trusted global brand
Delivers clear, structured, high-quality reading experiences
Drives email subscriptions and engagement
Reflects a premium, consulting-grade standard
Scope of Work
1. Homepage Redesign
Strong, clear positioning (above the fold)
Premium, minimal design (think McKinsey / Harvard Business Review style)
Clear content hierarchy and navigation
Conversion-focused layout (email capture, CTAs)
Featured insights and categories
2. Article Page Template

Design a highly readable, executive-friendly layout:

Clean typography and spacing
Structured sections:
Introduction
Key Insights
Analysis
Strategic Takeaways
Conclusion
Integrated internal linking
Optimised for long-form reading
3. Site Structure & Navigation
Organise around core pillars:
Global Market Intelligence
Company Strategy
Leadership & Decision-Making
AI & Future of Work
Career & Productivity
Simple, intuitive navigation for busy professionals
4. Conversion & UX Optimisation
Email capture strategy (lead magnets, inline forms, popups)
Clear user journey from reader → subscriber
Fast load speed and mobile optimisation
Reduce clutter, increase clarity
5. Visual Identity & Design System
Modern, premium, minimal aesthetic
Consistent typography, colours, and layout system
“Executive-grade” feel (not startup/blog style)
Deliverables
Full website redesign (desktop + mobile)
Homepage + article page designs
UX/UI system and layout structure
Design assets or Figma files (preferred)
Clear guidance for development/implementation
Ideal Candidate

You have:

Experience designing premium content platforms, media sites, or consulting-style websites
Strong UX/UI and conversion design skills
Understanding of how senior professionals consume content
Ability to create clean, structured, high-authority designs
Nice to Have
Experience with SEO-friendly design structures
Experience improving engagement and time-on-page
Ability to collaborate on implementation (optional)
Who This Is NOT For
Basic designers using generic templates
Portfolio-only designers without real-world results
Overly “creative” styles that reduce clarity or professionalism
Success Criteria
Clear improvement in user experience and readability
Strong brand positioning as a premium platform
Increased email sign-ups
Higher engagement (time on page, scroll depth)
To Apply

Please include:

Examples of similar high-end websites you’ve designed
Your approach to designing for executive audiences
Tools you use (Figma, Webflow, etc.)
A brief outline of how you would approach this redesign
Why This Project Matters

This is an opportunity to help build a global business intelligence brand, not just redesign a website.

We are focused on quality, authority, and long-term growth — and need a designer who understands that.