Perform Projects

Strategic Website Migration, Redesign & SEO Rebuild

Overview PortfolioXD is an established UK executive leadership business providing C-Suite as a Service (C-SaaS™) to ambitious founder-led and investor-backed businesses. Over the past two years we have built our website using GoDaddy Website Builder. Unfortunately, we have now reached the limitations of the platform. Technical SEO issues (including duplicate homepage URLs, limited control over redirects, canonical tags and XML sitemaps) are affecting Google Search Console indexing. Rather than simply recreating the existing website, we are taking this opportunity to build PortfolioXD 2.0 on WordPress using Elementor. This is not a blank-sheet design project. The business, proposition and content already exist. We are looking for someone to migrate, improve and future-proof the site. Objectives The successful freelancer will help us: migrate the existing website from GoDaddy Website Builder to WordPress build the site using Elementor preserve existing SEO wherever possible implement best-practice technical SEO improve user experience and conversion create a platform that can grow over the next 3–5 years Existing Website Current website: https://portfolioxd.com Current platform: GoDaddy Website Builder The current site cannot be exported, therefore content will need to be recreated. Scope The project includes: Website architecture Review the existing structure and recommend improvements. Maintain SEO value by keeping existing URLs wherever practical. Page migration Recreate all key pages including: Home About Services Role pages Sector pages Contact Insights / Blog Landing pages Content will be provided. Blog migration Migrate all existing blog posts. Maintain: titles dates (where possible) featured images categories URLs Images Transfer all images and optimise for performance. Technical SEO This is a critical requirement. The successful freelancer must implement: XML sitemap Canonical URLs 301 redirects Robots.txt Schema markup Open Graph Meta descriptions Page titles Image ALT tags The new site should be fully compatible with: Google Search Console Google Analytics Google indexing Performance Optimise for: Core Web Vitals Page speed Mobile performance CMS We require an easy-to-manage WordPress site using Elementor. We do not want a bespoke theme requiring developers for every future change. PortfolioXD 2.0 This is more than a migration. The business has evolved considerably. The new site should better communicate our market positioning around: C-Suite as a Service™ Fractional Leadership Executive capability on demand Leadership capability rather than recruitment Leadership Gap Reviews Founder support Scale-up support Private Equity Venture Capital Investor-backed businesses We have significant amounts of copy already written. We welcome suggestions for improving structure and conversion. What success looks like At completion we should have: ✔ Modern professional website ✔ Excellent mobile experience ✔ Faster loading ✔ Better SEO ✔ Clean WordPress installation ✔ Easy editing through Elementor ✔ Google Search Console configured correctly ✔ Existing authority preserved ✔ Platform capable of supporting future growth What we will provide Existing website Brand assets Logos Images Existing copy New messaging New positioning Feedback throughout the project Ideal freelancer We're looking for someone with proven experience in: WordPress Elementor Technical SEO Website migrations Google Search Console Core Web Vitals Conversion optimisation Please provide examples of similar projects. Timescale Ideally completed within 3–4 weeks. Proposal Please include: examples of similar migrations estimated timescale fixed price recommendations you would make before starting any questions you have after reviewing the existing site This is an important strategic project for our business, not simply a website redesign. We have spent the last two years refining our proposition, developing thought leadership and building domain authority. We are looking for a long-term partner who can help us migrate those assets onto a platform that gives us complete control over SEO, performance and future growth. The successful freelancer may also become our ongoing WordPress and SEO partner. Please begin your proposal with the words "PortfolioXD 2.0" so I know you've read the brief. Generic AI-generated proposals will be ignored.