Market Research New Zealand Projects
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opportunity
PPC Paid Ads Manager for Tradesman Software
We are a growing software startup specialising in field service and job management solutions for service and trade businesses like plumbers, electricians, and maintenance professionals. Our software empowers these companies to efficiently handle their jobs, schedules, invoices, and field operations. Currently, our focus is on the UK market, catering to micro and small businesses with customer sizes ranging from 2-40 staff members. As well as some small paid campaigns in other UK speaking territories such as Australia and New zealand About the role: The role is to promote brand awareness and drive acquisition volumes through the use of digital ads, with a keen focus on ROI. You will need proven experience of paid media, including Google Ads and potentially Social Media Advertising in future. Your aim is to put Workever firmly on the map as a field management software solution for tradesmen and service businesses. Skills required: - Someone who already feels confident to manage and execute paid-for media alone - Ability to create event codes, domain whitelisting, API tracking and Pixel checking - Ability to collaborative effectively with other freelancers and the rest of the team - Understanding of SaaS business to drive subscriptions at a sensible ROI - Ability to report back monthly and offer recommendations for improvement - Good understanding of keyword research Day to day would include: - Analysing current campaigns to make recommendations on where to improve and remove and where to place budget for the lowest CPA - Understanding target audience, how to reach them and how to expand the offering to higher headcount businesses in a cost-effective manner - Managing performance reports and ensuring that all data is accurate and up to date - Employing a test and learn strategy to each ad group/campaign to understand efficiency and challenges - Creating visibility across individual trade verticals - Keeping a close eye on bid strategy, CTAs and landing pages to improve conversion - Trialling and recommending alternate platforms such as Performance Max, Bing Ads - Continual optimisation of campaigns to drive success - Using Search Console to interrogate potential opportunities Rough Monthly Paid ads budget: £6,500
20 days ago33 proposalsRemoteImplement Automated Lead Nurturing System on Zoho CRM
Company Overview We empower entrepreneurs with the fastest way to get a professional business phone system. Our SaaS platform helps small businesses build stronger customer relationships and grow their sales. We are an early stage startup focused on emerging markets. Project Overview: We need a Marketing Automation Specialist to design and execute a lead nurturing system that maximises conversions on our website. This is a high-impact, time-sensitive project leveraging Zoho CRM to deliver a seamless customer journey from first website visit to closed sale. The ideal outcome is converting website visitors to paying customers within 1-30 days, utilising a multi-channel approach (email, SMS, WhatsApp, and targeted outbound calls). Success will be measured by clear increase in website conversions. Key Deliverables & Success Indicators: - Lead Segmentation & Scoring: A lead scoring model implemented in Zoho CRM that effectively differentiates between low, medium, and high-intent leads. Clear lead segmentation criteria based on demographics, website behaviour, and other relevant factors. - Automated Nurturing Workflows:Design multi-channel campaigns (email, SMS, WhatsApp) with a focus on providing value, addressing objections, and increasing conversions. (Consider a welcome series, educational content, overcoming objections, etc.). SMS and WhatsApp should primarily be used for time-sensitive offers and re-engagement - Integrated SMS and WhatsApp messaging workflows designed to complement email campaigns and boost engagement. - Create compelling email templates and messaging aligned with each lead segment and stage in the customer journey. - Build all necessary automation sequences in Zoho CRM, ensuring seamless lead progression based on engagement. - Telesales Integration: A system to identify high-intent leads who have not converted within 24 hours. Automated process to notify the telesales team and provide them with relevant lead information - Analytics & Optimisation: Zoho CRM dashboards tracking key metrics across all channels (email, SMS, WhatsApp, telesales). Weekly optimisation reports with actionable recommendations to improve campaign performance and conversion rates.workflows. Scope of Work and Timelines Phase 1: Strategy & Setup (Week 1 - 2) - Conduct an audit of existing website analytics and CRM data. - Develop a lead segmentation and scoring model. - Design a comprehensive lead nurturing workflow, including triggers, content themes for each stage, and channel selection. - Outline the telesales integration process. - Create email templates, SMS templates, and automation sequences. Phase 2: Launch & Optimisation (Week 3) - Launch the automated campaigns. - Set up dashboards and reporting in Zoho CRM to track lead progression, conversion rates, and channel performance. - Analyse initial campaign results and suggest optimisations to improve engagement and conversion. If you interested in this Job: - Submit your portfolio highlighting Zoho CRM lead nurturing campaigns. - Include 1-2 case studies showcasing successful automation projects you've implemented. - Briefly describe your approach to segmenting leads and designing a multi-channel campaign that converts.
4 days ago20 proposalsRemoteBook Product Manager for Bestseller Launch
We are seeking a highly experienced and dynamic Book Product Manager to spearhead the creation and launch of a management book poised to become a bestseller in 2024. This role is for a driven individual accustomed to high-pressure, demanding environments, with a proven track record of delivering exceptional results. The ideal candidate will build and manage a dedicated team to fulfill a comprehensive list of deliverables, ensuring the seamless execution of each stage of the book’s development, from inception to post-launch marketing. You will play a pivotal role in transforming a book idea into a widely recognized and commercially successful product. We expect you to have an entrepreneurial mindset with the ability to take charge and navigate complex project landscapes. You should be comfortable engaging with high-profile industry experts and possess a network that includes contacts at esteemed media outlets, such as MIT, TechCrunch, Harvard Business Review, Forbes, and other reputable platforms in the management sphere. Key Deliverables : Create and lead a team in charge of the following: Writting Services Manage collaboration with a top-tier ghostwriter to: 1. Organize text revisions 2. Develop a cohesive book idea into a polished professional positioning and roadmap 3. Conduct and transcribe content interviews with testimonials that will be added into the book, transforming them into a compelling manuscript 4. Manage a series of revisions to fine-tune the manuscript Publishing Services Build a publishing team to: 1. Oversee a thorough proofreading process. 2. Direct the creation of the book cover design, offering multiple options and accommodating revisions. 3. Manage the interior layout design 4. Manage the eBook conversion process. 5. Handle copyright and ISBN registration, with the choice to publish under our company’s imprint or the author’s. 6. Arrange formatting, publishing, and distribution through major booksellers, including Amazon. 7. Secure up to 1000 author copies of the book. 8. Coordinate the production and distribution of the audiobook version. 9. Communicate distribution limitations, with a focus on solutions for international dissemination. 10. Manage international distribution. Translation Rights with foreign publishers 1. Offer exclusive representation for translation deals for two years. 2. Partner with foreign rights agents to negotiate with foreign publishers. 3. Ensure the author receives 60% of any advance and royalties from foreign sales. Marketing Services 1. Craft a customized marketing plan aimed at making the book a bestseller. 2. Generate social media graphics and articles for promotional campaigns. 3. Construct a media-ready press kit for high-caliber coverage. 4. Orchestrate book launch week activities, maximizing visibility and impact. 5. Execute network outreach and provide email templates to boost the launch. 6. Obtain Amazon reviews of high quality 7. Organize a Goodreads giveaway. 8. Secure interviews and coverage through media and podcast outreach, targeting high-standard management outlets such as MIT, TechCrunch, Harvard Business Review, Forbes, and other reputable platforms in the management sphere. 9. Manage submissions for professional book reviews. 10. Regularly publish content on platforms like LinkedIn to maintain engagement. 11. Administer Amazon Advertising campaigns, utilizing allocated budgets effectively. 12. Deliver weekly progress reports and compile a comprehensive final coverage report. 13. Develop a book landing page with an enticing lead magnet and a strategic email sequence. Candidate Profile The individual we seek will have the following attributes: - A high-performing, meticulous project manager with experience in book launches. - Exceptional organizational skills and the ability to manage complex projects with multiple components. - A strong communicator with the ability to lead and inspire a team. - Established connections with high-standard media outlets in the management domain. - A strategic thinker with a keen eye for market trends and promotional opportunities. - Experience in budget management and resource allocation to maximize project ROI. How to Apply: If you are ready to take on the challenge of delivering a management book that will dominate the bestseller lists in 2024, please send your CV, a cover letter detailing your relevant experience, and a portfolio showcasing previous book launches or similar projects you have managed to pm.book24@gmail.com We are excited to welcome a Book Product Manager who can elevate our vision and drive this project to unprecedented success.
19 days ago7 proposalsRemote