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Implement Automated Lead Nurturing System on Zoho CRM
Company Overview We empower entrepreneurs with the fastest way to get a professional business phone system. Our SaaS platform helps small businesses build stronger customer relationships and grow their sales. We are an early stage startup focused on emerging markets. Project Overview: We need a Marketing Automation Specialist to design and execute a lead nurturing system that maximises conversions on our website. This is a high-impact, time-sensitive project leveraging Zoho CRM to deliver a seamless customer journey from first website visit to closed sale. The ideal outcome is converting website visitors to paying customers within 1-30 days, utilising a multi-channel approach (email, SMS, WhatsApp, and targeted outbound calls). Success will be measured by clear increase in website conversions. Key Deliverables & Success Indicators: - Lead Segmentation & Scoring: A lead scoring model implemented in Zoho CRM that effectively differentiates between low, medium, and high-intent leads. Clear lead segmentation criteria based on demographics, website behaviour, and other relevant factors. - Automated Nurturing Workflows:Design multi-channel campaigns (email, SMS, WhatsApp) with a focus on providing value, addressing objections, and increasing conversions. (Consider a welcome series, educational content, overcoming objections, etc.). SMS and WhatsApp should primarily be used for time-sensitive offers and re-engagement - Integrated SMS and WhatsApp messaging workflows designed to complement email campaigns and boost engagement. - Create compelling email templates and messaging aligned with each lead segment and stage in the customer journey. - Build all necessary automation sequences in Zoho CRM, ensuring seamless lead progression based on engagement. - Telesales Integration: A system to identify high-intent leads who have not converted within 24 hours. Automated process to notify the telesales team and provide them with relevant lead information - Analytics & Optimisation: Zoho CRM dashboards tracking key metrics across all channels (email, SMS, WhatsApp, telesales). Weekly optimisation reports with actionable recommendations to improve campaign performance and conversion rates.workflows. Scope of Work and Timelines Phase 1: Strategy & Setup (Week 1 - 2) - Conduct an audit of existing website analytics and CRM data. - Develop a lead segmentation and scoring model. - Design a comprehensive lead nurturing workflow, including triggers, content themes for each stage, and channel selection. - Outline the telesales integration process. - Create email templates, SMS templates, and automation sequences. Phase 2: Launch & Optimisation (Week 3) - Launch the automated campaigns. - Set up dashboards and reporting in Zoho CRM to track lead progression, conversion rates, and channel performance. - Analyse initial campaign results and suggest optimisations to improve engagement and conversion. If you interested in this Job: - Submit your portfolio highlighting Zoho CRM lead nurturing campaigns. - Include 1-2 case studies showcasing successful automation projects you've implemented. - Briefly describe your approach to segmenting leads and designing a multi-channel campaign that converts.
AWS Expert
The AWS person must be able to perform the following tasks 1. Supernal-AI-Hub-App and Account Settings Platform (ASP): - Hosted on existing Amazon EC2 instance. - Ensure granular control over the hosting environment. - Configure security groups, IAM roles, and security measures for sensitive data handling. - Implement monitoring and management tools like AWS CloudWatch for performance monitoring and alerts. - Establish seamless communication between EC2 and EKS environments through appropriate networking configurations (e.g., VPC peering, API Gateway, PrivateLink). 2. Launchpad App: - Utilize Elastic Load Balancing to distribute traffic across multiple EC2 instances. - Configure Auto Scaling groups for dynamic scaling based on traffic demands. - Implement health checks and alarms for fault tolerance and high availability. - Set up security measures such as security groups, IAM roles, and SSL certificates for secure communication. 3. Vendor Success Platform (VSP), Customer Success Platform (CSP), and Product Information Management (PIM) Application: - Move these three applications to a single Amazon EKS cluster. - Utilize Kubernetes for container orchestration, enabling features like self-healing, automated rollouts, scaling, etc. - Configure Kubernetes services for each application within the EKS cluster. - Implement proper resource management and scaling policies for efficient resource utilization. - Set up monitoring and logging solutions compatible with Kubernetes (e.g., Prometheus, Fluentd, Elasticsearch, Kibana). - Ensure seamless integration between EKS services and the EC2-hosted applications. - Implement security measures such as IAM roles for service accounts, Kubernetes RBAC, network policies, etc., to secure containerized applications. - Apply consistent security policies across EC2 and EKS environments, including encryption, access controls, and compliance measures. - Implement CI/CD pipelines for automated deployments and updates of containerized applications. - Configure DNS routing or service discovery mechanisms for accessing the PIM application from VSP and CSP. 4. Overall Considerations: - Implement unified monitoring and management tools compatible with both EC2 and EKS environments for comprehensive insights. - Apply consistent security and compliance measures across both environments using AWS services such as IAM, Security Groups, AWS Shield, etc. - Perform thorough testing and validation of the hybrid setup to ensure seamless operation and minimal disruption during migration. - Document the setup, configurations, and operational procedures for future reference and troubleshooting. - Continuously monitor and optimize resource usage, security posture, and performance of the hosted applications on AWS.
a month ago15 proposalsRemote