Data Analysis Lagos Projects
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Implement Automated Lead Nurturing System on Zoho CRM
Company Overview We empower entrepreneurs with the fastest way to get a professional business phone system. Our SaaS platform helps small businesses build stronger customer relationships and grow their sales. We are an early stage startup focused on emerging markets. Project Overview: We need a Marketing Automation Specialist to design and execute a lead nurturing system that maximises conversions on our website. This is a high-impact, time-sensitive project leveraging Zoho CRM to deliver a seamless customer journey from first website visit to closed sale. The ideal outcome is converting website visitors to paying customers within 1-30 days, utilising a multi-channel approach (email, SMS, WhatsApp, and targeted outbound calls). Success will be measured by clear increase in website conversions. Key Deliverables & Success Indicators: - Lead Segmentation & Scoring: A lead scoring model implemented in Zoho CRM that effectively differentiates between low, medium, and high-intent leads. Clear lead segmentation criteria based on demographics, website behaviour, and other relevant factors. - Automated Nurturing Workflows:Design multi-channel campaigns (email, SMS, WhatsApp) with a focus on providing value, addressing objections, and increasing conversions. (Consider a welcome series, educational content, overcoming objections, etc.). SMS and WhatsApp should primarily be used for time-sensitive offers and re-engagement - Integrated SMS and WhatsApp messaging workflows designed to complement email campaigns and boost engagement. - Create compelling email templates and messaging aligned with each lead segment and stage in the customer journey. - Build all necessary automation sequences in Zoho CRM, ensuring seamless lead progression based on engagement. - Telesales Integration: A system to identify high-intent leads who have not converted within 24 hours. Automated process to notify the telesales team and provide them with relevant lead information - Analytics & Optimisation: Zoho CRM dashboards tracking key metrics across all channels (email, SMS, WhatsApp, telesales). Weekly optimisation reports with actionable recommendations to improve campaign performance and conversion rates.workflows. Scope of Work and Timelines Phase 1: Strategy & Setup (Week 1 - 2) - Conduct an audit of existing website analytics and CRM data. - Develop a lead segmentation and scoring model. - Design a comprehensive lead nurturing workflow, including triggers, content themes for each stage, and channel selection. - Outline the telesales integration process. - Create email templates, SMS templates, and automation sequences. Phase 2: Launch & Optimisation (Week 3) - Launch the automated campaigns. - Set up dashboards and reporting in Zoho CRM to track lead progression, conversion rates, and channel performance. - Analyse initial campaign results and suggest optimisations to improve engagement and conversion. If you interested in this Job: - Submit your portfolio highlighting Zoho CRM lead nurturing campaigns. - Include 1-2 case studies showcasing successful automation projects you've implemented. - Briefly describe your approach to segmenting leads and designing a multi-channel campaign that converts.
T&C, IP, Trademark, Copywright
We are seeking a legal professional to provide comprehensive support for intellectual property (IP), terms and conditions (T&C), trademarks (TM), and copyrights (Copywright) for an SME that operates in both the B2B and B2C sectors. The SME offers services through both its app and web platform, and requires expertise in managing and protecting its intellectual assets. Key Responsibilities: IP Management: - Conduct IP audits to identify and assess the intellectual property assets of the SME. - Register and protect trademarks, patents, and copyrights with relevant authorities. - Monitor and enforce IP rights against infringement and unauthorized use. - Negotiate licensing agreements and intellectual property transactions. T&C Development: - Draft and review T&C for the SME's app and web platform, ensuring compliance with applicable laws and regulations. - Address user privacy concerns and data protection requirements. - Incorporate terms and conditions for user registration, subscription, and payment. - Provide guidance on compliance with e-commerce regulations and consumer protection laws. Trademark Monitoring: - Conduct regular trademark searches to identify potential infringements and unauthorized use. - Monitor and report on trademark usage across different platforms and channels. - Take action against trademark infringement, including sending cease-and-desist letters and pursuing legal remedies. - Assist in the registration of trademarks in various jurisdictions. Copywright Enforcement: - Monitor and enforce copyrights for the SME's content, including text, images, videos, and software. - Take action against copyright infringement, including sending take-down notices and pursuing legal remedies. - Assist in the registration of copyrights and the management of copyright licenses. Legal Advice and Consultations: - Provide legal advice and guidance on IP, T&C, TM, and copyright-related matters. - Respond to inquiries and address legal issues promptly and efficiently. - Collaborate with other legal professionals and stakeholders as required. Qualifications and Experience: - Juris Doctor (JD) degree from an accredited law school. - 3+ years of experience in intellectual property law, with a focus on trademarks, copyrights, and IP management. - Strong understanding of IP laws, regulations, and practices in different jurisdictions. - Experience in drafting and negotiating T&C, licensing agreements, and intellectual property transactions. - Excellent analytical and problem-solving skills. - Strong communication and interpersonal skills. - Ability to work independently and as part of a team. Interested candidates should submit their resumes and a cover letter highlighting their relevant experience and qualifications.
25 days ago9 proposalsRemote