Cover Projects

Social media set up plus canva & mailchimp with LinkedIn

Clear-Rec Ltd – Complete Digital Marketing & Social Media Setup Brief (Free Version) Objective Create a professional, consistent online presence for Clear-Rec Ltd that promotes our education recruitment services, generates candidate registrations and school enquiries, and allows all marketing channels to work together using free software wherever possible. ⸻ 1. Branding Use the same branding across every platform. Create: * Company logo * Profile picture * Cover/banner image * Brand colours * Brand fonts Create Canva templates for: * Job adverts * Candidate profiles * Client testimonials * Recruitment tips * School support information * Company updates * “We’re Hiring” graphics * Meet the Team * Candidate of the Week * School Vacancies * Success Stories Free software: * Canva Free ⸻ 2. Website Website: www.clear-rec.co.uk Check: * Contact forms * Mobile optimisation * SEO * Google Maps * Candidate registration * Employer enquiry form * CV upload * Privacy Policy * Cookie Policy Connect with: * Google Analytics * Google Search Console Free tools: * Google Analytics * Google Search Console ⸻ 3. Create & Optimise Social Media Create and fully optimise: * LinkedIn Company Page * Facebook Business Page * Instagram Business Account * TikTok Business Account * YouTube Channel * Google Business Profile Every account should include: * Company logo * Matching banner * Business description * Website: www.clear-rec.co.uk * Phone: 07920 480812 * Business email * Consistent branding * Call to Action * Keywords around Education Recruitment and School Support Recruitment ⸻ 4. Connect Everything Together Connect Facebook and Instagram through Meta Business Suite. Link: * Facebook ↔ Instagram * Instagram ↔ Threads (optional) * LinkedIn ↔ Website * TikTok ↔ Website * YouTube ↔ Website * Google Business ↔ Website ⸻ 5. Free Social Media Scheduling Use: Meta Business Suite (Free) Schedule: * Facebook * Instagram Use: LinkedIn Native Scheduler (Free) Schedule LinkedIn posts. Use: TikTok Scheduler (Free) Schedule TikTok videos. Use: YouTube Studio (Free) Schedule YouTube videos and Shorts. This means every platform can be scheduled for free without paying for Hootsuite or Buffer. ⸻ 6. Email Marketing Create: * Mailchimp Free Account Set up: * Candidate mailing list * School mailing list * Temporary staff list * Permanent recruitment list Create automated emails: * Welcome email * Candidate registration confirmation * School enquiry acknowledgement * Monthly newsletter * Job alerts ⸻ 7. Google Business Create a Google Business Profile. Include: * Services * Photos * Opening hours * Website * Phone number * Reviews * Regular updates ⸻ 8. Content Plan Create a monthly content calendar. Aim for: * 3–5 LinkedIn posts each week * 3 Facebook posts each week * 3 Instagram posts each week * 2 TikTok videos each week * 1 YouTube video or Short each week Content ideas: * Latest vacancies * Recruitment tips * School support roles * Candidate success stories * Testimonials * Interview advice * Compliance guidance * Behind the scenes * Meet the team * School business manager insights * Finance, HR and administration recruitment * Facilities, catering and cleaning recruitment * Education news ⸻ 9. Graphics Design branded templates for: * Drama vacancies * Teaching Assistant jobs * School Business Manager jobs * Finance vacancies * HR vacancies * Admin vacancies * Cleaning vacancies * Catering vacancies * Site Manager vacancies Use Canva Free. ⸻ 10. SEO Optimise your website for keywords such as: * Education Recruitment * School Support 13. Free Software to Use * Canva Free – graphics * Meta Business Suite – Facebook & Instagram scheduling * LinkedIn Scheduler – LinkedIn scheduling * TikTok Scheduler – TikTok scheduling * YouTube Studio – YouTube scheduling * Mailchimp Free – email marketing * Google Analytics – website analytics * Google Search Console – SEO monitoring * Google Business Profile – local visibility * Google Drive – document storage *

opportunity

Phantom Share / Long-Term Incentive Plan for Key Employees

We are seeking an experienced UK corporate solicitor, preferably with UK–India cross-border employment and tax experience, to prepare a tailored Phantom Share / Long-Term Incentive Plan for two key long-serving employees. **Company structure** We have a UK parent company and an operating/sister company in India. The two selected employees are employed and paid by the India company and have worked with our group for approximately 3–4 years. We want to reward their long-term contribution and retain them as the business grows. This is not an arrangement to issue actual shares in the UK parent company. Instead, we require a legally binding phantom-share arrangement under which each employee may receive a future cash benefit linked to the value, growth or exit value of the UK parent company. The founders must retain full ownership, voting rights and management control. **Proposed entitlement** Each employee will receive a notional entitlement linked to the UK parent company: * On grant: 0.10% * After 12 months’ continued service: 0.12% * After 24 months: 0.14% * After 36 months: 0.16% * After 48 months: 0.18% * After 60 months: maximum 0.20% Entitlement must be subject to continued employment, satisfactory performance, loyalty, confidentiality and compliance with company policies. Employees must receive no actual shares, voting rights, dividend rights, shareholder rights or management rights. **Commercial intention** We prefer payment only on a defined liquidity event, such as a sale of the UK parent company, substantial business or asset sale, merger, acquisition, IPO, or board-approved cash settlement. We require advice on the most appropriate basis for calculating the benefit, including whether it should be based on: * The relevant percentage of net exit proceeds; * Growth in company value from the grant date; or * Another commercially fair, legally robust and tax-efficient method. **Key protections required** The documents must cover: * Vesting and annual increases up to the 0.20% cap; * Clear valuation and payout formula, including liabilities, debts, taxes, transaction costs, investor preferences and founder loans; * Good-leaver and bad-leaver provisions; * Treatment of vested and unvested rights if an employee resigns, is dismissed, becomes inactive, commits misconduct, breaches confidentiality, joins a competitor or fails performance standards; * Whether rights survive for good leavers and for how long; * No payment unless there is a qualifying exit or board-approved settlement; * No sale, transfer, assignment or pledge of phantom rights; * Confidentiality, IP ownership, non-solicitation and reasonable post-termination protections; * Founder control, fundraising, future investor rights, dilution, restructuring, merger and sale protections; * Board discretion to amend, suspend, replace or terminate the scheme where appropriate; * Governing law and dispute-resolution provisions. **Cross-border requirements** The plan must address that the UK parent company’s value is being tracked, while employees work for and are paid through the India company. Please advise on the correct contracting parties, payment route, Indian payroll treatment, UK and Indian tax, withholding, foreign-exchange, transfer-pricing, employment-law and reporting implications. **Deliverables** Please provide: * A short recommendation on the best legal structure; * Tailored Phantom Share / Long-Term Incentive Plan; * Individual award agreements for two employees; * UK parent board resolutions and approvals; * Required India-company documentation or approvals; * Valuation and payout formula; * Good-leaver and bad-leaver clauses; * Simple founder implementation guide; * UK and India tax/compliance checklist; * Advice on whether Indian legal or tax counsel should review the documents. We do not want a generic template or actual shares issued at this stage. We need a practical, founder-protective arrangement that rewards long-term loyalty while preserving ownership and control of the UK parent company. When applying, please confirm your experience with phantom shares, long-term incentive plans, shareholder protections and UK–India arrangements; whether you are a qualified UK solicitor; whether you work with Indian advisers; your fixed fee or estimate; delivery timeframe; and relevant examples of similar work without breaching confidentiality.

Review CV and cover letter for Mental Health clinician role

I want to apply for a Mental Health clinician role and I have an up-to-date CV and cover letter, I would like someone to review it to see if it can be improved and to check the grammar. Also, for the role, I have 2 short questions that would like someone to review the answers to.