Social media set up plus canva & mailchimp with LinkedIn

Clear-Rec Ltd – Complete Digital Marketing & Social Media Setup Brief (Free Version)

Objective

Create a professional, consistent online presence for Clear-Rec Ltd that promotes our education recruitment services, generates candidate registrations and school enquiries, and allows all marketing channels to work together using free software wherever possible.

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1. Branding

Use the same branding across every platform.

Create:

* Company logo
* Profile picture
* Cover/banner image
* Brand colours
* Brand fonts

Create Canva templates for:

* Job adverts
* Candidate profiles
* Client testimonials
* Recruitment tips
* School support information
* Company updates
* “We’re Hiring” graphics
* Meet the Team
* Candidate of the Week
* School Vacancies
* Success Stories

Free software:

* Canva Free

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2. Website

Website:

www.clear-rec.co.uk

Check:

* Contact forms
* Mobile optimisation
* SEO
* Google Maps
* Candidate registration
* Employer enquiry form
* CV upload
* Privacy Policy
* Cookie Policy

Connect with:

* Google Analytics
* Google Search Console

Free tools:

* Google Analytics
* Google Search Console

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3. Create & Optimise Social Media

Create and fully optimise:

* LinkedIn Company Page
* Facebook Business Page
* Instagram Business Account
* TikTok Business Account
* YouTube Channel
* Google Business Profile

Every account should include:

* Company logo
* Matching banner
* Business description
* Website:
www.clear-rec.co.uk
* Phone:
07920 480812
* Business email
* Consistent branding
* Call to Action
* Keywords around Education Recruitment and School Support Recruitment

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4. Connect Everything Together

Connect Facebook and Instagram through Meta Business Suite.

Link:

* Facebook ↔ Instagram
* Instagram ↔ Threads (optional)
* LinkedIn ↔ Website
* TikTok ↔ Website
* YouTube ↔ Website
* Google Business ↔ Website

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5. Free Social Media Scheduling

Use:

Meta Business Suite (Free)

Schedule:

* Facebook
* Instagram

Use:

LinkedIn Native Scheduler (Free)

Schedule LinkedIn posts.

Use:

TikTok Scheduler (Free)

Schedule TikTok videos.

Use:

YouTube Studio (Free)

Schedule YouTube videos and Shorts.

This means every platform can be scheduled for free without paying for Hootsuite or Buffer.

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6. Email Marketing

Create:

* Mailchimp Free Account

Set up:

* Candidate mailing list
* School mailing list
* Temporary staff list
* Permanent recruitment list

Create automated emails:

* Welcome email
* Candidate registration confirmation
* School enquiry acknowledgement
* Monthly newsletter
* Job alerts

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7. Google Business

Create a Google Business Profile.

Include:

* Services
* Photos
* Opening hours
* Website
* Phone number
* Reviews
* Regular updates

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8. Content Plan

Create a monthly content calendar.

Aim for:

* 3–5 LinkedIn posts each week
* 3 Facebook posts each week
* 3 Instagram posts each week
* 2 TikTok videos each week
* 1 YouTube video or Short each week

Content ideas:

* Latest vacancies
* Recruitment tips
* School support roles
* Candidate success stories
* Testimonials
* Interview advice
* Compliance guidance
* Behind the scenes
* Meet the team
* School business manager insights
* Finance, HR and administration recruitment
* Facilities, catering and cleaning recruitment
* Education news

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9. Graphics

Design branded templates for:

* Drama vacancies
* Teaching Assistant jobs
* School Business Manager jobs
* Finance vacancies
* HR vacancies
* Admin vacancies
* Cleaning vacancies
* Catering vacancies
* Site Manager vacancies

Use Canva Free.

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10. SEO

Optimise your website for keywords such as:

* Education Recruitment
* School Support

13. Free Software to Use

* Canva Free – graphics
* Meta Business Suite – Facebook & Instagram scheduling
* LinkedIn Scheduler – LinkedIn scheduling
* TikTok Scheduler – TikTok scheduling
* YouTube Studio – YouTube scheduling
* Mailchimp Free – email marketing
* Google Analytics – website analytics
* Google Search Console – SEO monitoring
* Google Business Profile – local visibility
* Google Drive – document storage
*