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What you get with this Hourlie
- Consumers are increasingly mobile & tech savvy. Over half of Google searches occur on mobile devices. The format of Google’s 3 Pack on mobile varies based on several factors.
- “Near Me” is highly influential. As you start typing, or speaking, into the Google search app, the “near me” suggestion appears. More people than ever are tapping on it.
- The use of Virtual Digital Assistants (VDAs) is on the rise. These include Amazon’s Echo / Alexa, Cortana, Siri, Google Assistant. The Amazon Echo and Alexa is currently the leading VDA with more than 60% market share.
Based on this, I provide a standardised service with the following set process.
Step 1 – I conduct an audit of where your business name, address and phone are published. These are added to a spreadsheet and any inconsistent or incomplete entries are highlighted and recommendation annotated. The value of this step is clarity & organisation.
Step 2 – I use the info provided by user and the public domain. Text and Images are appropriately sized for each platform. I will also add a strong Call to Action to convert the clicks or visits leads, phone calls, contact form completions, bookings, reservation, appointments, walk-ins or whatever the desire end point may be. The benefit is that we will have everything that we need to guide the user along the entire funnel prepared for the next step. This includes well considered hooks to grab attention to calls to action to convert.
Step 3 – I will enhance existing profiles where they exist and create new ones where they do not. I keep a list of over 100 notable sites. The core service will focus on the 10 most critical platforms. These 10 pillars are Google My Business, Thompsons Local, Facebook, Yelp, Bing Local, Apple Maps, Foursquare, City Search, Cylex & Freeindex. This will increase your visibility is several ways. E.g. when Google shows the Local 3 Pack, visibility of other platforms that link to you in the Search Results and Reach through VDAs recommending your business.
The payoff - you will receive ongoing sales from local businesses for a one-off payment. i.e. an increase in your rev, every month without ongoing advertising cost.
What the Seller needs to start the work
Hours of Operation
Typical Demographics Served
Social Media Profiles
Menu or Pricelist
Product or Service Overview
Preferred Call to Action
Do you already ask customers for reviews? Which Platform?
Forms of payment accepted
Awards or key credentials
Brands or Trademarks
May I use content and images from you site?
Do you have any media such as videos, menus, image etc that you would like me to use?