Set up PPC campaign for medicolegal company

Description - build a phase 1 Google pay per click campaign to launch a refreshed website

Intention - drive up traffic to the site to attract more leads who will submit forms on the website

Deliverable -
1) prepare a PPC campaign in Ad words for launch on 02.12.20

Access
1) Ad words account via last pass
2) key words / phrases list
3) Summary video guide on intention of the PPC campaign [ to follow]
4) Old website [ under re design] www.britishmedicalexperts.com


Checklist
1) Has the intention of the PPC campaign been fully addresses
2) Is consideration of budget been made ?
3) Have the transaction pages been tracked in PPC ?
4) Is the campaign aimed at the correct customer avatar ?

Time - 3 to 4 hours