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opportunity

SEO, AI Search & Website Audit (WordPress)

# Technical SEO & AI Search Audit ## Project Overview I am looking for an experienced SEO consultant to carry out a comprehensive audit of my WordPress website. This is **not** a request for a generic automated SEO report. I want an experienced professional to identify the highest-impact opportunities to improve rankings, AI search visibility and, most importantly, qualified lead generation. The website belongs to an established UK ecommerce fulfilment company and has recently undergone a significant SEO expansion, including new commercial landing pages, industry pages and supporting content to build topical authority. Google Search Console shows rankings have generally improved over the past 12 months, but enquiries have slowed slightly. I would like an independent assessment of whether there are any technical, structural or strategic issues preventing further growth. ## Scope of Work Please review: ### Technical SEO * Crawlability & indexation * XML sitemap & robots.txt * Canonicals & redirects * Duplicate content * Broken links * URL structure * Core Web Vitals & page speed * Mobile usability * Schema * JavaScript rendering * Image optimisation * Any technical issues affecting rankings ### Website Structure * Information architecture * Internal linking * Topic clusters & silos * Navigation * Keyword cannibalisation ### Content Identify: * Thin or weak pages * Content gaps * Duplicate topics * Opportunities to consolidate or expand content I do **not** want pages rewritten - I want to know what should be improved and why. ### Competitor Analysis Compare against leading UK fulfilment companies and identify: * Keyword opportunities * Content gaps * Authority gaps * Competitive advantages we are missing ### Commercial SEO Assess how well the website targets high-intent searches such as Shopify Fulfilment, Ecommerce Fulfilment, Fashion Fulfilment, Omnichannel Fulfilment and other commercially valuable terms. ### AI Search Please assess how well the website is positioned for: * Google AI Overviews * ChatGPT Search * Perplexity * Claude * Gemini * Bing Copilot Review: * Topical authority * Entity optimisation * Semantic coverage * EEAT * Structured data * Internal linking * Brand authority * Opportunities to become a trusted AI citation ### Conversion Optimisation Review the site from a potential customer's perspective and identify opportunities to improve: * Calls to action * Trust signals * User journey * Contact forms * Commercial messaging * Overall conversion rate ## Deliverables Please provide: * Executive summary * Prioritised recommendations * Expected business impact * Estimated implementation difficulty * Quick wins Please categorise recommendations as: * High Impact / Low Effort * High Impact / High Effort * Low Impact / Low Effort * Low Impact / High Effort Finally, if this were **your own business**, what are the **five improvements** you would make first, and why? ## Important I am **not** looking for generic advice such as "write more blogs", "add keywords" or "build backlinks". Recommendations should be specific, evidence-based and prioritised according to business impact. Please do not use AI to generate your report. I am paying for your expertise, experience and judgement. ## Future Work There may be additional work available to implement the agreed recommendations following the audit. ## To Apply Please include: * Similar SEO audits you have completed * Your WordPress experience * Ecommerce/B2B SEO experience * Experience with AI Search / GEO * Tools used (Screaming Frog, Ahrefs, Semrush, GSC etc.) * Fixed price and timescale Please do not send a generic proposal. I'm looking for an experienced consultant who can provide practical, strategic recommendations that will generate more qualified enquiries.

Small Webiste Reskin Project

Scope: exactly 7 pages + main menu. No content creation, no full-site rebuild — see details below. Project Summary: We have an existing, live company website and need it reskinned/updated with a new template — not rebuilt from scratch. This means selecting a new theme/template and applying it to 7 existing page types, plus a simplified main menu. Most of the pages already exist in some form on the current site (linked below) and simply need to be rebuilt using the new template with the content we provide. This is a template selection and build-out project, not a content creation or bespoke design project. Once those 7 Pages are in place, we should be able to roll out the rest of it across the site ourselves, no help required. What We Are Providing: All copy and content for every page — ready to insert All images required for each page Brand style guide (colors, fonts, logo files) Content structure guides showing which sections/blocks each page needs, where available (see below) What Is In Scope: - Select a website theme/template suitable for our needs (our current site runs on WordPress) - Build 7 page templates using that theme, with the content blocks/sections required for each page type (see below) — this replaces the existing versions of these pages on our live site - Populate each page with the content and images we provide - Apply a new blog post template across the existing blog via a standard WordPress theme/template change (this cascades automatically to existing posts — no per-post rebuilding required) - Set up the new main menu — simplified structure with basic dropdowns, using the theme's existing menu/drag-and-drop functionality What Is Explicitly Out of Scope: Writing or sourcing any content or copy (we provide this) Auditing, fixing, or manually rebuilding individual existing blog posts Custom coding beyond standard theme/template configuration Ongoing content population beyond the initial 7 pages Brand & Design Requirements: We have an existing brand style guide (colors, fonts, logo usage) which will be provided The selected theme must be configured to match our brand colors, fonts, and logo throughout The homepage should receive extra design attention — this is our highest-visibility page and should look polished and considered, not just a generic template fill. Some minor bespoke design work coudl be utilized here. Expect more iteration/review on this page than on the others Other pages should be clean, professional, and consistent with the brand, but do not require the same level of bespoke polish as the homepage The 7 Pages: 1. Homepage - Content structure guide pending — to follow 2. Solution/Challenge & Industry page - One template covering both page types. Reference example: Aerospace & Defence industry page (link to follow) 3. Product/Technology page - One template to cover 2 existing product pages (URLs to be shared with shortlisted candidates) 4. "Insights" content overview page - New page — covers blog articles, case studies, whitepapers 5. Blog post template - Applied via standard WordPress template change across all existing posts 6. Company/About Us pageCurrent page exists (URL to be shared with shortlisted candidates) — content structure guide to follow 7. Industry Overview page - Content document to follow (Also - Simplified Main Menu - We can build it out once it is in place) Notes: Simplified structure with basic dropdowns Uses the selected theme's existing menu builder (no custom navigation development required) Targeting completion within August. What We're Looking For in a Quote: Please provide a day-rate or fixed-price quote broken down by: Theme selection/setup Per-page template build (x7) Blog template application Menu setup (Shoudl be faily minor task as we just need it put in place) Extra time for tweaks/rework. Please also provide examples of your work. This will help us compare quotes on a like-for-like basis.

Google Ads Assistant – 3 Hours Per Day, Monday to Friday

Hi everyone, We are looking for a reliable, proactive and hands-on Google Ads Assistant to support the daily management and optimisation of multiple lead-generation accounts. This is an ongoing, part-time role requiring approximately three hours per day, Monday to Friday. We will agree on a consistent daily working window together. During the first one to two months, these hours should overlap with our team to allow regular communication, training and priority reviews. Our key priorities are: * Excellent communication * Proactivity and a hands-on approach * Security and confidentiality * Reliable availability * Attention to detail * Willingness to learn and follow established processes About the role You will work under the guidance of an experienced Google Ads Manager, supporting campaigns for local service businesses. All accounts focus on generating enquiries through website forms, and the main systems are already in place. Your responsibilities will include: * Monitoring spend, leads and cost per lead. * Identifying accounts requiring urgent attention. * Reviewing search terms and adding relevant negative keywords. * Identifying expensive or underperforming keywords, adverts and assets. * Adding relevant search terms as keywords using suitable match types. * Creating and improving Responsive Search Ads. * Updating sitelinks, callouts and structured snippets. * Reviewing and replacing underperforming image assets. * Checking location targeting and out-of-area postcodes. * Reviewing device, demographic and audience performance. * Checking budgets, conversion goals and campaign settings. * Updating adverts when offers or landing pages change. * Investigating discrepancies between Google Ads and CRM leads. * Documenting completed optimisations. * Providing a clear daily summary of completed work and any issues requiring attention. Strategic changes - including major budget adjustments, bidding strategy changes, conversion tracking changes and campaign launches - must be approved by the Google Ads Manager. Experience and skills: * At least one year of hands-on Google Ads experience is required. * Two or more years would be preferred. * Experience with Search and Performance Max campaigns. * Lead-generation experience is preferred but not essential. * Confidence working across multiple accounts and priorities. * Good written and spoken English. * Clear, responsive and professional communication. * Strong attention to detail. * Confidence to ask questions when instructions or approvals are unclear. * Availability for three agreed hours each weekday. Communication and availability: Communication is a major part of this position. We do not expect all-day availability, but we require a reliable three-hour daily window. During the first one - two months, this window should overlap with our working hours so we can review priorities, discuss high CPLs, clarify requests, provide feedback and establish consistent processes. Security and confidentiality: You will receive a company email address, which must be used for all company communication, platform access and account management. You will be expected to: * Keep all login details, client information and campaign data confidential. * Use secure passwords and two-factor authentication. * Never share account access or credentials. * Never transfer client data to unauthorised accounts or devices. * Report suspected security issues immediately. * Remove or return access when requested. You must complete the work personally. Subcontracting or sharing work is not permitted without prior written approval. Trial period: The engagement will begin with a paid two-week trial. We will assess: * Communication and responsiveness * Google Ads knowledge * Accuracy and attention to detail * Ability to follow instructions * Quality of documented work * Proactivity and time management * Compliance with security requirements How to apply: Please include: 1. A short introduction and details of your Google Ads experience. 2. Examples of Search, Performance Max or lead-generation accounts you have supported. 3. The typical monthly advertising spend you have worked with. 4. Your location and time zone. 5. The three-hour daily window you can consistently offer. 6. Your hourly rate. 7. How you would approach a Search campaign with a rising CPL, including how you would determine whether seasonality or a campaign issue caused the increase. 8. An example of an irrelevant search term you excluded, why you excluded it and the negative match type used. 9. Confirmation that you can document optimisations and communicate daily during the initial period. 10. Confirmation that you will use a company email address and follow strict security requirements. Please begin your application with “Google Ads Lead Gen” so we know you have read the full description. We are looking for someone interested in a dependable, long-term collaboration and developing alongside our team.

opportunity

Bespoke Online Booking System for External Assessors

OVERVIEW We're a care home group with 8 homes. We need a simple, self-service web booking tool for external assessors (DoLS Best Interests Assessors, CHC assessors, FNC reviewers, IMCAs, and others) to book their own visit slots to assess a resident. Currently done manually by phone/email — slow and time consuming. We want this replaced with a lightweight tool. WHO USES IT External assessors (primary users) — book their own slot, no account hassle. Our central Assessments and Contracts team (oversees all 8 homes) — configures settings and sees all bookings. CORE FEATURES Public booking page(s) — one per home or a single page with a home selector. Assessment type selection (DoLS, CHC, FNC Review, DST, IMCA, Best Interests Meeting, "Other" free text) — expandable later. Live availability & direct booking — no manual approval needed for MVP. Configurable minimum notice period per assessment type — e.g. DoLS bookable next day, CHC needs 2 weeks minimum, others TBC. Must be adjustable by our Assessments and Contracts team via a settings screen, not hardcoded. Outlook Calendar integration (Microsoft Graph API) — bookings sync with real per-home calendars and auto-create events. Automatic confirmation/reminder emails to assessor and home contact on booking, change, or cancellation. Microsoft Teams integration — auto-generate a Teams link for remote/hybrid visits. Booking form fields: assessor name/organisation/email/phone; resident's name; resident's DOB or NHS number; assessment type; "will staff time be required?" (Y/N); "will medical records be required?" (Y/N); "has NOK been notified?" (Y/N); free-text notes. Self-service reschedule/cancel via link in confirmation email. Central dashboard for the Assessments and Contracts team — view bookings across all homes, manage notice-period settings. NICE-TO-HAVES (not required for MVP) Per-home blackout dates; CSV/Excel export; SMS reminders. TECHNICAL PREFERENCES Must integrate with Microsoft 365 (Outlook + Teams) via Graph API or equivalent — no third-party calendar system. Freelancer's choice of platform/stack, as long as it integrates well with M365 and is easy for us to maintain (please explain your approach, e.g. Power Apps/Power Automate vs custom web app). Mobile-friendly, since assessors will often book from their phone. DATA PROTECTION Resident DOB/NHS number plus assessment type counts as special category health data under UK GDPR. Please address in your proposal: hosting/encryption (at rest & in transit); who can view resident-identifying records; retention/auto-purge policy; relevant experience with health-adjacent data in a UK/CQC-regulated context. No full medical records/care notes should be stored in the tool. DELIVERABLES Working system live across all 8 homes, link shareable with assessors. Outlook sync + Teams link generation, tested. Short (1-2 page) admin guide for the Assessments and Contracts team. Handover of admin credentials/access. BUDGET & TIMELINE Under £500 (MVP scope). A few weeks. Open to a phased approach — core booking + calendar sync first, nice-to-haves later if budget allows. PLEASE INCLUDE IN YOUR PROPOSAL Proposed tech approach and why it suits Microsoft 365; relevant experience with booking systems/Graph API/Outlook/Teams integrations; rough timeline and milestones; assumptions/questions given the budget.