SEO, AI Search & Website Audit (WordPress)

# Technical SEO & AI Search Audit

## Project Overview

I am looking for an experienced SEO consultant to carry out a comprehensive audit of my WordPress website.

This is **not** a request for a generic automated SEO report. I want an experienced professional to identify the highest-impact opportunities to improve rankings, AI search visibility and, most importantly, qualified lead generation.

The website belongs to an established UK ecommerce fulfilment company and has recently undergone a significant SEO expansion, including new commercial landing pages, industry pages and supporting content to build topical authority.

Google Search Console shows rankings have generally improved over the past 12 months, but enquiries have slowed slightly. I would like an independent assessment of whether there are any technical, structural or strategic issues preventing further growth.

## Scope of Work

Please review:

### Technical SEO

* Crawlability & indexation
* XML sitemap & robots.txt
* Canonicals & redirects
* Duplicate content
* Broken links
* URL structure
* Core Web Vitals & page speed
* Mobile usability
* Schema
* JavaScript rendering
* Image optimisation
* Any technical issues affecting rankings

### Website Structure

* Information architecture
* Internal linking
* Topic clusters & silos
* Navigation
* Keyword cannibalisation

### Content

Identify:

* Thin or weak pages
* Content gaps
* Duplicate topics
* Opportunities to consolidate or expand content

I do **not** want pages rewritten - I want to know what should be improved and why.

### Competitor Analysis

Compare against leading UK fulfilment companies and identify:

* Keyword opportunities
* Content gaps
* Authority gaps
* Competitive advantages we are missing

### Commercial SEO

Assess how well the website targets high-intent searches such as Shopify Fulfilment, Ecommerce Fulfilment, Fashion Fulfilment, Omnichannel Fulfilment and other commercially valuable terms.

### AI Search

Please assess how well the website is positioned for:

* Google AI Overviews
* ChatGPT Search
* Perplexity
* Claude
* Gemini
* Bing Copilot

Review:

* Topical authority
* Entity optimisation
* Semantic coverage
* EEAT
* Structured data
* Internal linking
* Brand authority
* Opportunities to become a trusted AI citation

### Conversion Optimisation

Review the site from a potential customer's perspective and identify opportunities to improve:

* Calls to action
* Trust signals
* User journey
* Contact forms
* Commercial messaging
* Overall conversion rate

## Deliverables

Please provide:

* Executive summary
* Prioritised recommendations
* Expected business impact
* Estimated implementation difficulty
* Quick wins

Please categorise recommendations as:

* High Impact / Low Effort
* High Impact / High Effort
* Low Impact / Low Effort
* Low Impact / High Effort

Finally, if this were **your own business**, what are the **five improvements** you would make first, and why?

## Important

I am **not** looking for generic advice such as "write more blogs", "add keywords" or "build backlinks".

Recommendations should be specific, evidence-based and prioritised according to business impact.

Please do not use AI to generate your report. I am paying for your expertise, experience and judgement.

## Future Work

There may be additional work available to implement the agreed recommendations following the audit.

## To Apply

Please include:

* Similar SEO audits you have completed
* Your WordPress experience
* Ecommerce/B2B SEO experience
* Experience with AI Search / GEO
* Tools used (Screaming Frog, Ahrefs, Semrush, GSC etc.)
* Fixed price and timescale

Please do not send a generic proposal. I'm looking for an experienced consultant who can provide practical, strategic recommendations that will generate more qualified enquiries.