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Brand identity for Axenara, web studio for hosts and creators
We're Axenara, a web studio that works across hosting, design, development, and consultancy. We host websites, build websites and apps, advise on web services, and manage them once they're live. We also do work for streamers and content creators, and we're heading toward releasing our own web apps based on some of the internal apps we built for ourselves. Our clients range from individuals and creators to small businesses and larger companies. We're rebranding from scratch, alongside rebuilding our web services, and looking for a designer to shape the whole identity with us. The core idea is that Axenara takes the hard parts of the internet off our clients' hands, so they can focus on what they do best. We want a brand that feels warm but capable, modern but not trend-chasing, confident without shouting. The closest reference point is Monzo. They took a category (banking) that everyone assumed had to be cold and corporate, and made it feel human and likeable. The hosting and web services category has the same problem, full of identical blue-and-grey companies, and we want to do for it what Monzo did for banking. Stripe, Linear, and Notion all live in the same neighbourhood as what we're after. The most important part of this brief is how the brand is structured. The model we want to follow is Atlassian. Atlassian have one parent brand (the word Atlassian and its mark) and a family of product brands underneath it: Jira, Confluence, Trello, Bitbucket, Statuspage, and so on. Each product has its own logo, its own colour, its own identity, but they all feel unmistakably like siblings. That family resemblance comes from a small set of rules they've defined internally: every product wordmark is set in the same custom typeface, every product icon follows the same construction language (flat geometric shapes, two or three colours, no gradients or effects), every product owns one colour drawn from a shared palette, and the parent brand has its own colour and stays quiet in product contexts so it doesn't compete with the product. That set of rules is the most important thing we need from you. The Axenara parent brand designed properly, yes, but underneath it a written, named system that says exactly what makes something a member of the Axenara family. Something like "all product wordmarks are set in [X]," "all product icons are built using [Y] construction approach," "all product colours are drawn from [this palette]," "the parent appears at [this scale] relative to the product in lockups." To prove the system works, we'd love to see a couple of concepts for example products: our hosting service, our web development arm, and one of our SaaS tools called ChangeFlow. These are real products that exist or are about to exist, but the brand concepts are demonstrations of how your system applies, not finished product brands. We expect to refine them later or design more products inside the same rules ourselves. A few hard constraints. No blue (the whole category defaults to it and we want out). No generic tech imagery, clouds, servers, globes, swooshes, circuit lines. Beyond that we're genuinely open, and we'd rather see something unexpected than something safe. We're looking for the full parent identity (Axenara logo, variants, colour, typography), a written system of rules that defines how product brands are built underneath it (the typeface, the shape language, the colour palette, the parent-product hierarchy), and demonstration concepts for two or three example products (hosting, web development, ChangeFlow) to show the system in use. It doesn't have to be formal brand guidelines, but the rules need to be explicit enough that we can build the next product's brand ourselves and have it sit comfortably alongside the others. Timeline is flexible, we'd rather get it right than rush. Please share your portfolio, your process, and any ideas you have. We're especially interested in hearing what caught your eye about the brief, or where your instinct would take it. Looking forward to hearing from you.
10 days ago35 proposalsRemoteInteractive ESG Ratings Dashboard for Local Authorities
Project Overview We are an advisory firm looking to build an interactive web platform/dashboard for Local Authority ESG ratings in the UK. Experience with interactive dashboards, maps, or data visualisation projects is strongly preferred. The platform should allow users to: * explore ESG ratings across UK councils * interact with a live map * compare council ESG performance * view council-level ESG breakdowns * complete a lightweight ESG self-assessment tool The overall feel should be: * modern * highly interactive * clean and intuitive * institutional/professional * similar to financial research dashboards Reference inspiration: * Transition Pathway Initiative Dashboard We already have initial mockups/wireframes attached for visual direction. Design Direction We want the platform to use our CGA branding colours: * deep red * white * light greys * minimal use of accent colours for ESG risk indicators The experience should feel: * sleek * data-focused * easy to navigate * responsive/mobile friendly The website should not feel corporate or outdated. We want smooth interactions, hover effects, animated transitions where appropriate, and a polished modern UI. Core Functionality Required 1. Landing Page / Hero Section Headline: “Track. Compare. Lead.” Subheading: “Benchmark your council’s ESG performance in minutes.” Buttons: * Explore Ratings * Try Our Self-Assessment Tool Background: * clean white * subtle UK map texture/pattern 2. Interactive UK ESG Map This is the main feature of the platform. Requirements: * Interactive UK map with councils highlighted * Councils colour-coded by ESG risk/rating: (this may need to be changed) * Grading of Green = Low Risk * Yellow = Medium Risk * Orange = Elevated Medium Risk * Red = High Risk Hover functionality: * council name * ESG rating/tier * potentially quick summary data Filtering/search functionality: * search by council * filter by region * filter by ESG pillar * filter by council size/type Smooth hover and transition effects are important. We want this section to feel visually engaging and highly interactive. 3. Council ESG Profile Pages Each council should have its own page/profile showing: * overall ESG rating * environmental/social/governance scores (not sure yet) * charts or graphs * rating commentary * benchmarking vs peers * historical rating trends (future phase) Potential future functionality: * downloadable PDF reports * client login area 4. Mini Ratings Dashboard Preview Example cards showing: * council name * environmental score * social score * governance score * overall rating Hover interaction: * “See Full Profile” Purpose: * quick snapshot view * easy comparison * visually clean dashboard layout 5. ESG Self-Assessment Tool We would like an interactive self-assessment questionnaire for councils. Example questions: * Does your council publish an ESG strategy? * Do you track ESG KPIs? * Is there board-level ESG oversight? * Are community impacts considered in decision-making? Requirements: * dropdown or multiple-choice style * instant/basic scoring or maturity output * visually clean and simple UX End result: * ESG maturity tier/result * CTA prompting consultation booking Example: “Want a more detailed ESG review?” → Book a Free Consultation 6. Admin / Backend Requirements We need a simple admin area where non-technical staff can: * update ratings * edit council data * add/remove councils * update commentary * manage map data Ease of use is important. Technical Notes We are open to recommendations regarding: * tech stack * CMS/admin system * database structure * hosting However, this should be: * scalable * secure * easy to maintain * fast-loading We are NOT looking for a basic template website. This is closer to an interactive data platform/dashboard. Deliverables Please provide: * design/UI approach * recommended tech stack * estimated timeline * estimated budget * examples of similar dashboards or interactive map projects Additional Notes We have attached: * homepage mockups * map concepts * self-assessment flow concepts We are initially looking for an MVP, with potential for a longer-term working relationship as the platform evolves.
18 days ago33 proposalsRemoteIncrease organic reach to my website https://maidenventures.co/
Hi, We are looking for help with three specific tasks increase traffic to www.maidenventures.co design update a general website optimisation to increase the speed When anyone in Sydney type the following words I would like the website to come up Technology in construction Energy saving Solar loans Building energy audits Electricity savings Gas Savings Utility bills
5 years ago58 proposalsRemote