Content and email marketing for UK training company
- or -
Post a project like this£250(approx. $313)
- Posted:
- Proposals: 3
- Remote
- #1650721
- Expired
Description
Experience Level: Intermediate
Estimated project duration: Ongoing
We’re a 29-year-old training business with a new owner and some exciting plans. We need some content marketing support. We’re looking for a freelancer (or two - we're willing to separate activities) to implement our marketing strategy and run campaigns that reach people in marketing communications and PR. The marketing strategy is set, so we're looking for someone to turn the plan into action, not start from scratch.
Here’s an initial idea of what we need, we’ll work with you to define regular activity and a budget.
CONTENT MARKETING
- Use our calendar of free events (online and live) to attract new customers and engage existing contacts https://henshallcentre.co.uk/event-calendar/
- Expand our marketing database through content-led marketing
- Publish useful and interesting content on our social media profiles
- Create content to promote our workshops and online courses
- Adapt content for email marketing campaigns
- Engage with communications professionals and influencers through social media
- Repurpose content from events, workshops and online courses for marketing
- Support events with live-tweeting etc.
We sell writing and grammar courses, so you’ll need an eye for detail and the ability to write excellent English copy. We can provide a lot of raw material (ideas, text, video, images) from our courses and trainers.
EMAIL MARKETING
We’re looking for someone with experience of crafting compelling subject lines and CTAs that convert.
- Write and send emails that help us engage with customers and encourage repeat business
- Send one email per week through Campaign Monitor
- Adapt email strategy through evaluation and testing
- Optimise email template according to results
Are we looking for you?
We’re looking for a middleweight, probably at marketing manager level. part-time support from a freelancer.
While remote working is perfect, we will need you to visit us and attend events regularly, so you’re probably in or near London.
Please have a look at our social media profiles (links on the footer of our site): www.henshallcentre.com before you respond.
Here’s an initial idea of what we need, we’ll work with you to define regular activity and a budget.
CONTENT MARKETING
- Use our calendar of free events (online and live) to attract new customers and engage existing contacts https://henshallcentre.co.uk/event-calendar/
- Expand our marketing database through content-led marketing
- Publish useful and interesting content on our social media profiles
- Create content to promote our workshops and online courses
- Adapt content for email marketing campaigns
- Engage with communications professionals and influencers through social media
- Repurpose content from events, workshops and online courses for marketing
- Support events with live-tweeting etc.
We sell writing and grammar courses, so you’ll need an eye for detail and the ability to write excellent English copy. We can provide a lot of raw material (ideas, text, video, images) from our courses and trainers.
EMAIL MARKETING
We’re looking for someone with experience of crafting compelling subject lines and CTAs that convert.
- Write and send emails that help us engage with customers and encourage repeat business
- Send one email per week through Campaign Monitor
- Adapt email strategy through evaluation and testing
- Optimise email template according to results
Are we looking for you?
We’re looking for a middleweight, probably at marketing manager level. part-time support from a freelancer.
While remote working is perfect, we will need you to visit us and attend events regularly, so you’re probably in or near London.
Please have a look at our social media profiles (links on the footer of our site): www.henshallcentre.com before you respond.
Liton C.
100% (12)Projects Completed
22
Freelancers worked with
23
Projects awarded
59%
Last project
30 Jan 2020
United Kingdom
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