Cold caller needed to build new on-line business

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Nick W.Mrs Karen Y.Kim D.Peter K.Karen K. + 1 other have already sent a proposal.
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Experience Level: Intermediate
I am looking for an experienced sales person to make 300 - 400 cold calls per month with a target conversion rate of 5% - 10%. You will need to work from home in a quiet, businesslike environment. You can choose your working hours but you need to be responsive to customer habits e.g. if the customers are only available between 6pm - 8pm, you need to base your working hours around this. You will need to work in an open source document package, such as google docs, so that I can keep sight of your daily activity (appointments / calls / feedback etc;). You will need to keep good records in a spreadsheet format. All documents will become my property at the end of the contract.

My target customer is typically >40 years old, lives in a rural location, is non technically literate, risk averse and non commercial.

My product is a great web based service which will save this customer money and loads of hassle and let them do an existing process much more efficiently. The sales challenges are as follows:

1. Trust - this customer will find it hard to trust an unknown 3rd party
2. Resistance to change - this customer will find it hard to change their existing way of doing this process even though my service makes much more sense
3. Cost aversion - many of these customers will represent charities and will be very reluctant to add to their costs
3. Technical immaturity - the customer will struggle with basic understanding of technology and will need a lot of 'stepping through' the service

My service costs £299 pa and there are no major competitors in the market. Initial monthly sales may be lower than target but once there is a base of users on the site, it should be easy to build trust and convert at a faster rate.

I need someone who is comfortable making 30 - 40 calls / day and building instant rapport with tricky customers. The salesperson needs to be polite, personable and respectful. It's very important that the business does not get a bad name for aggressive sales tactics.

I am offering this work on a contract basis. You will be responsible for all your own tax / PAYE / pension / insurance requirements. You will be responsible for all your cost of sales including telephone calls / computer requirements. You will need to sign a non compete / non disclose document.

The monthly base salary is £1,000 per month gross (you will pay your own tax). You will receive a fixed % of every sale you make and bonuses for reaching targets. If you achieve your monthly target, you could earn £38,000 in year one. If you achieve stretch targets, you could earn £53,000 in year one.

No marketing / business consultants please. This is a job for a genuine sales person who can demonstrate concrete experience of success in this type of market.

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