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Categories
    Technology & ProgrammingWriting & TranslationDesignDigital MarketingVideo, Photo & ImageBusinessMusic & AudioMarketing, Branding & SalesSocial Media
Technology & ProgrammingWriting & TranslationDesignDigital MarketingVideo, Photo & ImageBusinessMusic & AudioMarketing, Branding & SalesSocial Media
Alana M.

Alana M.

Writer, Creative Brand Copy

New York City, NY, United States

English speaking

My decade as a professional copywriter within the context of rapidly shifting and expanding landscapes of digital, print, and social platforms positions me as an agile and effective...Read moreMy decade as a professional copywriter within the context of rapidly shifting and expanding landscapes of digital, print, and social platforms positions me as an agile and effective partner to an expansive roster of brand clients. Whether collaborating on Instagram campaigns with Gucci, contracting with Dyson on a series of voice-driven sponsored blogs to market their latest series of stick vacuums, or workshopping brand taglines and web copy for startups and professionals, my copy consistently exceeds stated KPI targets while fostering substantive engagement with new and returning customers.

The approach I use to achieve these results relies on an initial collaboration to establish a firm grasp on the most essential differentiating features of the client’s brand, product, or service and let this identifying focal point guide the copy I write across all platforms. I write copy that demonstrates my clients’ authority in their industries while remaining approachable and thus engendering loyalty and trust from readers. If you feel that your brand would benefit from this type of collaboration, I hope to hear from you soon.

SELECT CLIENTS & CONTENT TYPES

GUCCI, social media campaigns #GucciGram for which I wrote expansive profiles of artists with whom Gucci collaborated for new textile launches

ADOBE, artist profile for Adobe’s brand magazine CREATE, highlighting both the artist’s latest exhibition and highlighting the role that the Adobe Creative Suite had in bringing it to fruition

SONUS FABER, product descriptions and web copy for the English language launch of the Italian luxury audio brand

FRANK, a series of first-person blog posts on personal finance, college costs, and debt for fintech firm that streamlines the process of applying for federal assistance for education costs

MERCEDES HOUSE, web copy and amenities descriptions of luxury residential building in Hell’s Kitchen

    4.9
    (44)
    $50
    /hr
Contact

Skills

articlecontent writingCopywritingmarketing writingweb writingblog writingessay writing
Top Endorsed
Industry expertise: Media, Real Estate, Recruitment, Software and Technology

Insights

Freelancer Buyer
Projects listed
0
Freelancers worked with
0
Last active
Jan 08 2021
Response time
within a few days

Insights

Freelancer Buyer
Projects worked on
42
Buyers worked with
32
Last active
Jan 08 2021
Response time
within a few days

Skills

articlecontent writingCopywritingmarketing writingweb writingblog writingessay writing
Top Endorsed
Industry expertise: Media, Real Estate, Recruitment, Software and Technology

Insights

Freelancer Buyer
Projects listed
0
Freelancers worked with
0
Last active
Jan 08 2021
Response time
within a few days

Insights

Freelancer Buyer
Projects worked on
42
Buyers worked with
32
Last active
Jan 08 2021
Response time
within a few days
Skills Insights

Insights

Freelancer Buyer
Projects listed
0
Freelancers worked with
0
Last active
Jan 08 2021
Response time
within a few days

Insights

Freelancer Buyer
Projects worked on
42
Buyers worked with
32
Last active
Jan 08 2021
Response time
within a few days
Skills Insights
articlecontent writingCopywritingmarketing writingweb writingblog writingessay writing
Top Endorsed
Industry expertise: Media, Real Estate, Recruitment, Software and Technology
  • Portfolio (10)
View All (10)
  • Reviews
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I need a copywriter to review and make suggested changes to my website content
  • Andyby Andy S.
  • Posted: 18 Jul 2014
  • 0
  • 03 Aug 2016 Andy S.
    Andy S.
    City of London, GB

    Another amazing job! :)

  • 27 Jul 2016 Andy S.
    Andy S.
    City of London, GB

    Always a pleasure working with Alana. It's nice to have someone who I trust 100% to produce amazing work.

  • Show more feedback (5)
I need a proposal done in 5-7 slides the importan of having a mobile up for a leading
  • Shanby Shan S.
  • Posted: 11 Jul 2014
  • 0
  • 23 Jul 2014 Shan S.
    Shan S.
    Upminster, GB

    Excellent!

Unique and conversational copy for website
  • Morwennaby Morwenna E.
  • Posted: 4 Jul 2014
  • 4
  • 18 Jul 2014 Morwenna E.
    Morwenna E.
    London, GB

    Great job, would work with Alana again.

I need web content, brochures and marketing material.
  • Dylanby Dylan S.
  • Posted: 17 Jun 2014
  • 2
  • 21 Sep 2014 Dylan S.
    Dylan S.
    City of London, GB

    Alana always delivers excellent work and is through and consistent.

  • 30 Aug 2014 Dylan S.
    Dylan S.
    City of London, GB

    Alana always exceeds my expectations. Working with her is extremely professional, she uses her initiative and gets an understanding of what you want and delivers that and beyond. I highly recommend Alana.

  • Show more feedback (1)
1. The Overlooked Emotional Investment of Buying Property
  • Jamesby James N.
  • Posted: 17 Jun 2014
  • 1
  • 11 Jul 2014 James N.
    James N.
    London, GB

    Excellent as always!

Article writing
  • Steveby Steve D.
  • Posted: 4 Jul 2014
  • 2
  • 10 Sep 2014 Steve D.
    Steve D.
    St Albans, GB

    Excellent article writer. Works from a minimal brief, but has been spot on with the content every time! Very quick turnaround too. Highly recommended.

  • 13 Jul 2014 Steve D.
    Steve D.
    St Albans, GB

    Another excellent piece of work, in very short time scales. Alana's a pleasure to work with.

  • Show more feedback (1)
Professional Creative Writer for Mission Statement, Business Values and Vision
  • Samuelby Samuel T.
  • Posted: 22 May 2014
  • 2
  • 23 Jun 2014 Samuel T.
    Samuel T.
    London, GB

    Alana is fantastic to work with, she understands the requirements/specification and delivers a very high standard of work.

    She is great to communicate with, she is always responds very quickly. I will continue to use Alana for all my future writing work.

Marketing message
  • Zuzanaby Zuzana K.
  • Posted: 14 Jun 2014
  • 2
  • 20 Jun 2014 Zuzana K.
    Zuzana K.
    Great Missenden, GB

    Alana delivered excellent work. she was very fast and easy to communicate and delivered superb work which overcame my expectations. Highly recommended.

I need two well-researched articles about lawyers and law firms.
  • Eveby Eve T.
  • Posted: 17 Jun 2014
  • 2
  • 05 Aug 2014 Eve T.
    Eve T.
    London, GB

    Great work, thanks!

  • 20 Jun 2014 Eve T.
    Eve T.
    London, GB

    The final product was great, but wasn't really what I asked for. I was on a tight deadline so I sent it to my in-house copywriter; I trust that if there was time for a rewrite Alana would have done great work.

4. Why Acting in Your Best Interest is In Our Best Interest
  • Jamesby James N.
  • Posted: 13 Jun 2014
  • 0
  • 17 Jun 2014 James N.
    James N.
    London, GB

    GREAT!

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