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Categories
    Technology & ProgrammingWriting & TranslationDesignDigital MarketingVideo, Photo & ImageBusinessMusic & AudioMarketing, Branding & SalesSocial Media
Technology & ProgrammingWriting & TranslationDesignDigital MarketingVideo, Photo & ImageBusinessMusic & AudioMarketing, Branding & SalesSocial Media
Alana M.

Alana M.

Writer, Creative Brand Copy

New York City, NY, United States

English speaking

My decade as a professional copywriter within the context of rapidly shifting and expanding landscapes of digital, print, and social platforms positions me as an agile and effective...Read moreMy decade as a professional copywriter within the context of rapidly shifting and expanding landscapes of digital, print, and social platforms positions me as an agile and effective partner to an expansive roster of brand clients. Whether collaborating on Instagram campaigns with Gucci, contracting with Dyson on a series of voice-driven sponsored blogs to market their latest series of stick vacuums, or workshopping brand taglines and web copy for startups and professionals, my copy consistently exceeds stated KPI targets while fostering substantive engagement with new and returning customers.

The approach I use to achieve these results relies on an initial collaboration to establish a firm grasp on the most essential differentiating features of the client’s brand, product, or service and let this identifying focal point guide the copy I write across all platforms. I write copy that demonstrates my clients’ authority in their industries while remaining approachable and thus engendering loyalty and trust from readers. If you feel that your brand would benefit from this type of collaboration, I hope to hear from you soon.

SELECT CLIENTS & CONTENT TYPES

GUCCI, social media campaigns #GucciGram for which I wrote expansive profiles of artists with whom Gucci collaborated for new textile launches

ADOBE, artist profile for Adobe’s brand magazine CREATE, highlighting both the artist’s latest exhibition and highlighting the role that the Adobe Creative Suite had in bringing it to fruition

SONUS FABER, product descriptions and web copy for the English language launch of the Italian luxury audio brand

FRANK, a series of first-person blog posts on personal finance, college costs, and debt for fintech firm that streamlines the process of applying for federal assistance for education costs

MERCEDES HOUSE, web copy and amenities descriptions of luxury residential building in Hell’s Kitchen

    4.9
    (44)
    $50
    /hr
Contact

Skills

articlecontent writingCopywritingmarketing writingweb writingblog writingessay writing
Top Endorsed
Industry expertise: Media, Real Estate, Recruitment, Software and Technology

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Freelancer Buyer
Projects listed
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Last active
Jan 27 2021
Response time
within a few days

Insights

Freelancer Buyer
Projects worked on
42
Buyers worked with
32
Last active
Jan 27 2021
Response time
within a few days

Skills

articlecontent writingCopywritingmarketing writingweb writingblog writingessay writing
Top Endorsed
Industry expertise: Media, Real Estate, Recruitment, Software and Technology

Insights

Freelancer Buyer
Projects listed
0
Freelancers worked with
0
Last active
Jan 27 2021
Response time
within a few days

Insights

Freelancer Buyer
Projects worked on
42
Buyers worked with
32
Last active
Jan 27 2021
Response time
within a few days
Skills Insights

Insights

Freelancer Buyer
Projects listed
0
Freelancers worked with
0
Last active
Jan 27 2021
Response time
within a few days

Insights

Freelancer Buyer
Projects worked on
42
Buyers worked with
32
Last active
Jan 27 2021
Response time
within a few days
Skills Insights
articlecontent writingCopywritingmarketing writingweb writingblog writingessay writing
Top Endorsed
Industry expertise: Media, Real Estate, Recruitment, Software and Technology
  • Portfolio (10)
View All (10)
  • Reviews
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Sales and marketing for fitness equipment
  • Alexby Alex T.
  • Posted: 4 Dec 2018
  • 0
  • 24 Dec 2018 Alex T.
    Alex T.
    San Carlos, CA, US

    Great work... easy to work with, great communication.

Copywriting. nonprofit presentation document
  • Swen M.by Swen M. D.
  • Posted: 26 Apr 2017
  • 0
  • 13 Jun 2017 Swen M. D.
    Swen M. D.
    London, GB

    great work. Alana quickly understood what our organisation is about and what it is trying to achieve. The work delivered is a perfect match to our expectation. Highly recommend and will use Alana again in the future.

Content for website
  • Charlotteby Charlotte C.
  • Posted: 3 Jan 2017
  • 1
  • 16 Jan 2017 Charlotte C.
    Charlotte C.
    Riga, LV

    Great experience working with Alana!
    Creative, beautiful writing style, highly professional. Looking forward to work on the next project!

BRand Story and What We Do statement
  • Kelliby Kelli P.
  • Posted: 10 May 2016
  • 0
  • 11 May 2016 Kelli P.
    Kelli P.
    Dallas, TX, US

    Excellent creative writer, will definitely use her again!

Native US copywriter
  • Václavby Václav H.
  • Posted: 15 Oct 2014
  • 1
  • 31 Oct 2014 Václav H.
    Václav H.
    Brno, CZ

    Alana did excellent job and I'm glad for opportunity to work with her. We will definitely work with her in the future too.

Blog article(s)
  • John W.by John W. S.
  • Posted: 7 Oct 2014
  • 3
  • 11 Dec 2014 John W. S.
    John W. S.
    Silver Spring, MD, US

    Despite her busy schedule Alana provided exactly what I needed. She is always timely and thorough.

  • 20 Oct 2014 John W. S.
    John W. S.
    Silver Spring, MD, US

    Alana is an excellent partner. She understands my intent with minimal data and provides an outstanding product.

Business Writer to Create Eye-Catching Blog Post Titles
  • Amyby Amy G.
  • Posted: 15 Oct 2014
  • 0
  • 30 Oct 2014 Amy G.
    Amy G.
    Newcastle upon Tyne, GB

    Very creative!

  • 15 Oct 2014 Amy G.
    Amy G.
    Newcastle upon Tyne, GB

    Creative, clever ideas and super fast turnaround - an A* freelancer!

I need a email invitation letter written for a survey on Innovation
  • Bryanby Bryan C.
  • Posted: 18 Jul 2014
  • 2
  • 06 Oct 2014 Bryan C.
    Bryan C.
    Gent, BE

    creative, quick , efficient

Journal Entry / Article
  • Vladimirby Vladimir S.
  • Posted: 27 Aug 2014
  • 0
  • 10 Sep 2014 Vladimir S.
    Vladimir S.
    New York City, NY, US

    Pleasure to work with. Alana is a critical thinker. Delivered assignment as promised.

  • 02 Sep 2014 Vladimir S.
    Vladimir S.
    New York City, NY, US

    Great experience working with Alana for the second time. She has an insightful, creative, and quick to deliver.

  • Show more feedback (1)
Digital Marketing Strategy for Charity
  • Samby Sam B.
  • Posted: 9 Jun 2014
  • 1
  • 27 Jul 2014 Sam B.
    Sam B.
    City of London, GB

    Really tried to go the extra mile to deliver. Thanks

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