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Email Copywriter for Warm Leads — Paid Test + Performance Bonus
We are looking for a sharp, conversion-focused email copywriter to help us write and optimize email campaigns for a large list of warm inbound creator leads. We currently have a database of 6,000+ people who have already shown interest in working with us, asking questions, getting started, or learning how to grow their online presence. A small percentage are already established creators who may be a fit for higher-level partnership conversations. This is not a generic newsletter role. We need someone who understands persuasive email copy, follow-up sequences, objection handling, and how to turn warm leads into replies, calls, and qualified opportunities. What You’ll Be Doing -You will help create and improve email campaigns that: -Re-engage old warm leads -Turn curious leads into booked calls -Educate new creators on how we can help them grow -Follow up with people who showed interest but never took action -Segment messaging based on lead quality and intent -Improve reply rates, booked-call rates, and overall conversion -Initial Paid Test Project For the first project, we will provide background on the offer, lead types, and current messaging. Your task will be to create: -1 main reactivation email -1 short follow-up email -1 objection-handling follow-up -1 higher-intent email for more established creators Suggested subject lines for each email A short explanation of your strategy behind the sequence If the test goes well, this can turn into an ongoing role where you help write, test, and optimize multiple email sequences across the full lead database. Who We’re Looking For The ideal person has experience with: -Email copywriting -Direct-response copy -Creator economy, influencer, coaching, agency, SaaS, or online business offers -Warm lead reactivation campaigns -Appointment-setting email funnels -High-ticket or partnership-based offers -Writing emails that sound human, not robotic or overly corporate -Improving campaigns based on reply rate and booked-call data -You do not need to be a designer. This is primarily a copywriting and strategy role. Important: We Care About Results We are not looking for pretty writing only. We want someone who understands conversion. You should be able to think through: -Why someone would reply -Why someone would ignore the email -What objections they may have -What angle makes the offer feel relevant -How to make the message feel personal without sounding fake -How to create curiosity without overpromising Compensation Structure This role starts with a paid fixed-price test project. For ongoing work, compensation may include: -Base pay per email sequence or campaign -Performance bonuses for campaigns that generate qualified replies, booked calls, or successful partnerships -Long-term monthly work for someone who proves they can consistently improve results -Strong performers can earn significantly more over time as we scale campaigns. We are looking for someone who wants to build a long-term partnership, not just complete a one-time project. This role will start with a paid starter project and performance-based bonuses so we can make sure it is a strong fit on both sides. If the partnership goes well and you are consistently producing results, we are open to adding a more stable base compensation structure after 3–6 months of successful work, while still keeping performance bonuses in place. Our goal is to work with people who are hungry, reliable, and results-driven. If you perform well, communicate clearly, and help generate real opportunities, there is room to grow with us long term. Please include: -Examples of email campaigns, outreach copy, or direct-response copy you’ve written -Your experience with warm lead reactivation or appointment-setting campaigns -A short explanation of how you would approach a 6,000-person warm lead list Any results you’ve helped generate, such as reply rates, booked calls, sales calls, conversions, or revenue Please do not send a generic AI-written proposal. We are looking for someone who can think strategically, write clearly, and improve based on real campaign performance. Best Fit This is a great fit for someone who enjoys performance-based copywriting and wants a long-term opportunity with upside based on results.
Social media set up plus canva & mailchimp with LinkedIn
Clear-Rec Ltd – Complete Digital Marketing & Social Media Setup Brief (Free Version) Objective Create a professional, consistent online presence for Clear-Rec Ltd that promotes our education recruitment services, generates candidate registrations and school enquiries, and allows all marketing channels to work together using free software wherever possible. ⸻ 1. Branding Use the same branding across every platform. Create: * Company logo * Profile picture * Cover/banner image * Brand colours * Brand fonts Create Canva templates for: * Job adverts * Candidate profiles * Client testimonials * Recruitment tips * School support information * Company updates * “We’re Hiring” graphics * Meet the Team * Candidate of the Week * School Vacancies * Success Stories Free software: * Canva Free ⸻ 2. Website Website: www.clear-rec.co.uk Check: * Contact forms * Mobile optimisation * SEO * Google Maps * Candidate registration * Employer enquiry form * CV upload * Privacy Policy * Cookie Policy Connect with: * Google Analytics * Google Search Console Free tools: * Google Analytics * Google Search Console ⸻ 3. Create & Optimise Social Media Create and fully optimise: * LinkedIn Company Page * Facebook Business Page * Instagram Business Account * TikTok Business Account * YouTube Channel * Google Business Profile Every account should include: * Company logo * Matching banner * Business description * Website: www.clear-rec.co.uk * Phone: 07920 480812 * Business email * Consistent branding * Call to Action * Keywords around Education Recruitment and School Support Recruitment ⸻ 4. Connect Everything Together Connect Facebook and Instagram through Meta Business Suite. Link: * Facebook ↔ Instagram * Instagram ↔ Threads (optional) * LinkedIn ↔ Website * TikTok ↔ Website * YouTube ↔ Website * Google Business ↔ Website ⸻ 5. Free Social Media Scheduling Use: Meta Business Suite (Free) Schedule: * Facebook * Instagram Use: LinkedIn Native Scheduler (Free) Schedule LinkedIn posts. Use: TikTok Scheduler (Free) Schedule TikTok videos. Use: YouTube Studio (Free) Schedule YouTube videos and Shorts. This means every platform can be scheduled for free without paying for Hootsuite or Buffer. ⸻ 6. Email Marketing Create: * Mailchimp Free Account Set up: * Candidate mailing list * School mailing list * Temporary staff list * Permanent recruitment list Create automated emails: * Welcome email * Candidate registration confirmation * School enquiry acknowledgement * Monthly newsletter * Job alerts ⸻ 7. Google Business Create a Google Business Profile. Include: * Services * Photos * Opening hours * Website * Phone number * Reviews * Regular updates ⸻ 8. Content Plan Create a monthly content calendar. Aim for: * 3–5 LinkedIn posts each week * 3 Facebook posts each week * 3 Instagram posts each week * 2 TikTok videos each week * 1 YouTube video or Short each week Content ideas: * Latest vacancies * Recruitment tips * School support roles * Candidate success stories * Testimonials * Interview advice * Compliance guidance * Behind the scenes * Meet the team * School business manager insights * Finance, HR and administration recruitment * Facilities, catering and cleaning recruitment * Education news ⸻ 9. Graphics Design branded templates for: * Drama vacancies * Teaching Assistant jobs * School Business Manager jobs * Finance vacancies * HR vacancies * Admin vacancies * Cleaning vacancies * Catering vacancies * Site Manager vacancies Use Canva Free. ⸻ 10. SEO Optimise your website for keywords such as: * Education Recruitment * School Support 13. Free Software to Use * Canva Free – graphics * Meta Business Suite – Facebook & Instagram scheduling * LinkedIn Scheduler – LinkedIn scheduling * TikTok Scheduler – TikTok scheduling * YouTube Studio – YouTube scheduling * Mailchimp Free – email marketing * Google Analytics – website analytics * Google Search Console – SEO monitoring * Google Business Profile – local visibility * Google Drive – document storage *
