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Meta & Google Retargeting Specialist Needed

Meta & Google Retargeting Specialist Needed – Complete Remarketing System Setup We are looking for an experienced Meta and Google tracking specialist to build a complete retargeting and remarketing system for our business. Our primary objective is to re-engage people who have already visited our website, reminding them about our treatments and encouraging them to book a consultation or treatment. This is not simply a Meta Pixel installation. We are looking for someone with strong technical knowledge of tracking, attribution and remarketing who can build the complete system and advise us on best practice. Website We operate a specialist aesthetics and skin treatment clinic offering scar camouflage, stretch mark camouflage, vitiligo camouflage, skin rejuvenation, training courses and consultations. Project Objectives We want visitors to our website to see relevant adverts on Facebook, Instagram and, where appropriate, across Google's Display Network after leaving our website. We would like to build multiple retargeting audiences based on the pages visitors have viewed and the actions they have taken. We also want accurate conversion tracking so we can understand which marketing activities are generating enquiries and bookings. Scope of Work Meta Install and configure Meta Pixel Configure Meta Conversions API (CAPI) Verify our domain Configure Aggregated Event Measurement Test all Meta events Google Install and configure Google Tag Manager Install Google Analytics 4 Configure Google Ads Remarketing Link GA4 with Google Ads where appropriate Conversion Tracking Track all relevant website activity including: Page views Individual treatment pages Training course pages Consultation enquiries Contact forms Telephone clicks Email clicks WhatsApp clicks (if applicable) Booking requests Purchases or deposits (if applicable) Please advise if there are additional conversion events you would recommend. Retargeting Audiences We would like audiences created for: All website visitors Visitors within the last 7, 30 and 180 days Visitors to individual treatment pages Visitors who viewed multiple pages Visitors who reached our contact page but did not enquire Visitors who submitted enquiries Existing customers (for exclusion where appropriate) Please advise on any additional audience strategies that would improve campaign performance. Campaign Strategy As part of this project, we would like your recommendations on: The most effective retargeting strategy for a treatment-based business Recommended campaign structure Audience segmentation Budget recommendations Frequency recommendations Exclusion audiences Lookalike audiences (if appropriate) Creative Advice Please advise us what marketing assets you require in order to build high-performing remarketing campaigns, for example: Image sizes Video specifications Before and after images Testimonials Brand graphics Copy requirements Call-to-action recommendations If there are additional assets that would improve campaign performance, please advise. Reporting & Training We do not simply want the system installed—we want to understand how it works. Before completion, please provide: A walkthrough showing how to view website visitors How to see audience sizes How to monitor conversions How to check whether events are firing correctly How to measure the success of our remarketing campaigns How to interpret the key metrics Basic guidance on maintaining the system A recorded video or live walkthrough is acceptable. Ownership All tracking assets must be created within our own accounts. We must remain the owner of: Meta Business Manager Meta Pixel Meta Conversions API Google Analytics 4 Google Tag Manager Google Ads Any audiences or tracking assets created Please do not create assets under your own account and share access. Everything must remain fully owned by our business. GDPR Please ensure all tracking is configured in accordance with UK GDPR and integrates correctly with our cookie consent platform. Deliverables By the end of the project we expect: Fully functioning Meta Pixel Fully functioning Meta Conversions API Google Tag Manager configured Google Analytics 4 configured Google Ads Remarketing configured All conversion events tested Remarketing audiences created Basic reporting dashboard Guidance on campaign performance Advice on creative assets required Documentation or walkthrough explaining how to use the system Please Include When applying, please provide: Examples of similar retargeting projects Your experience with Meta Pixel, Conversions API, GA4 and Google Tag Manager Your experience with remarketing for service-based businesses Your estimated completion time Your fixed project price We are looking for a technical specialist with genuine experience in attribution, tracking and remarketing rather than someone who simply manages Facebook adverts.