The Importance of Branding Article
- or -
Post a project like this- Posted:
- Proposals: 16
- Remote
- #3159234
- OPPORTUNITY
- Awarded
Description
Our target audience is state schools and multi-academy trusts in the UK. A typical person attending the workshop is the trust CEO, Executive Headteacher, Headteacher, School Business Manager or Marketing/Admissions Manager.
Attached are 3 documents that provide a good starting point.
I hope this gives you enough to provide a quotation and am always happy to answer any questions.
David L.
98% (13)New Proposal
Login to your account and send a proposal now to get this project.
Log inClarification Board Ask a Question
-
Hi David,
I had a quick read of the attached "Five Steps to Creating Your School's Brand" doc and have some questions regarding this job:
* You mention your workshops and your target audience. What is your business, what's the aim of your workshops, and what are your audience hoping to achieve by attending them (i.e. the problem they're trying to resolve)?
* I assume your workshops are related to brand identity development for schools, so is the document supposed to summarise the workshop or just define key terms? Either way, will you provide the workshop notes that presumably are relevant to the document?
* How much familiarity with your target audience is necessary?
* £200 seems quite low for an expert to produce 3,000-4,000 words (a 3-6 hour job). Is this the maximum you can allocate to the job?
One last thing—I'm assuming the "Five Steps to Creating Your School's Brand" is just something you found online rather than belonging to your business, but the "Step 1: Define Your Brand Values" section misuses the term "unique value proposition".
Regards,
Joseph