"Developing and improving a website on the WordPress platform."

A digital marketing professional is seeking an experienced WordPress developer to optimize an existing website. Key objectives include enhancing the current theme design for improved visual appeal and dynamic layout responsiveness across various screen sizes. The developer will be responsible for analyzing site traffic and evaluating user behavior to implement necessary modifications for optimal user experience, especially on mobile. Tasks involve updating content and plugin management for seamless browsing, integrated payment systems, and optimized load times. Applicants should have strong abilities in HTML, CSS, PHP and proven skills of customizing WordPress themes as per business needs while maintaining standards compliance and security. Portfolio highlighting related work strongly preferred.